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Longines inaugurates its new Boutique in Riyadh
September 11, 2019
Corporate
Longines inaugurates its new Boutique in Riyadh

On Wednesday, 11 September, the Swiss watch brand Longines celebrated the opening of its new boutique in Riyadh (Saudi Arabia). Spread across 78 square meters, the store displays a large selection of Longines timepieces, including the most iconic watches of the brand as well as its latest models.

  

Present on this occasion, Longines President, Walter von Känel, said: “We are really proud to open this new boutique in Riyadh, offering our customers the opportunity to enjoy Longines universe, as well as our elegant collections in a premium environment.” Following the ribbon cutting ceremony, the guests were invited to discover Longines’ elegant boutique and timepieces. %break%

 

The winged hourglass brand also took this opportunity to highlight a new model from one of its most emblematic lines, The Longines Master Collection. Powered by a new self-winding movement developed exclusively for Longines, this new watch is characterized by a moon phase indicator and a refined aesthetic, creating a balance between technical excellence and classic elegance.

 

The new Longines boutique is located at Riyadh Park, on 2886 Northern Ring Branch Road Al Aqiq Riyadh 13511, 6332 Riyadh.

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Longines HydroConquest new all-black ceramic; pre-selected; 2019; GPHG; Diver’s watch category
September 11, 2019
Corporate
Longines HydroConquest new all-black ceramic version is pre-selected by the 2019 jury of the GPHG in the Diver’s watch category

Longines is proud to announce that its HydroConquest new all-black ceramic version has been pre-selected by the 2019 jury of the Grand Prix d’Horlogerie de Genève in the Diver’s watch category. This timepiece was launched internationally in the beginning of the year.

The GPHG's international jury, composed of some 30 experts with a variety of skills, conducts two rounds of voting by secret ballot in an entirely independent manner. The freedom of the jury salutes the creative audacity, technical and artistic genius, passion and expertise that have been nurturing the vitality of the watchmaking for centuries. The winners will be announced on Thursday November 7th 2019, at the 19th GPHG Awards Ceremony, to be held at the Théâtre du Léman in Geneva.

 

About the new HydroConquest timepiece

Longines has recently given its HydroConquest line a new brilliance by creating sleek models featuring a bezel embellished with a coloured ceramic insert. Today, the brand goes even further in using this exclusive material with a model entirely made from black ceramic whose dial proudly displays its chemical composition: ZrO2. This highly technical and scratch-resistant material is perfectly suited to the sporty look of the new HydroConquest watch. Its boldness is further heightened by the different finishes of each of its components: a matte dial, a polished case, a round satin bezel and a back blending a circular satin and matte finish.

An iconic representation of the sports watches created by Longines, the HydroConquest collection meets the expectations of those who are drawn to the open sea while remaining true to the elegance of the Swiss watchmaker. Preserving the traditional style of diving watches, the new HydroConquest is inspired by the unique requirements of the sport. Its water resistance to 300 metres, unidirectional rotating bezel, screw-in crown and double security folding clasp are all features that emphasize the style of this timepiece.

Inside its 43 mm case, this three-hand and a calendar watch features a self-winding mechanical movement (L888.3) developed exclusively for Longines. The radiant white of its Super-LumiNova® coated indexes and hands contrasts with the deep black of its dial. The new HydroConquest comes with a black rubber strap offering precise size adjustment for optimal comfort.

With its strong identity and highly distinguished lines, this all-ceramic version will find its rightful place on the wrists of aquatic sports lovers who seek to combine performance and elegance.

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Longines Global Champions Tour of Rome; Jumping; 2019
September 08, 2019
Jumping
Longines Global Champions Tour of Rome

The sixteenth leg of the Longines Global Champions Tour gathered this weekend the world’s best riders and horses in the sumptuous arena of the Stadio dei Marmi, ringed by 60 classical marble statues depicting different sports. As the Title Partner and Official Timekeeper of the series, Longines is proud to have timed the victory of Ben Maher riding Explosion W in the weekend’s highlight trial, the Longines Global Champions Tour Grand Prix of Rome. The English rider finished ahead of Marlon Módolo Zanotelli on VDL Edgar M and Ludger Beerbaum on Cool Feeling, who secured the second and third place respectively. Longines Italy Brand Manager Fabrizio Giaccon presented Ben Maher with an elegant Longines timepiece as a reward for his great performance.

This victory handed him one of the last golden tickets to the Longines Global Champions Tour Super Grand Prix, where he will line up against the winners of the previous legs. Indeed, the winners of the previous legs will be invited to compete in the Longines Global Champions Tour Super Grand Prix, staged in the famous Czech capital Prague, to decide who will come out on top of the world’s best athletes. 

In addition, the overall Longines Global Champions Tour ranking battle is an intense affair as there is one last leg before the Longines Global Champions Tour finale, held for the very first time in New York. Ben Maher is leading the charge with 277 points, ahead of Pieter Devos with 266 points and Daniel Deusser with 259 points. 

The Official Watch of the Longines Global Champions Tour of Rome

The Official Watch of the Italian leg is the Conquest V.H.P. “Very High Precision” blue dial model, which represents a new achievement in the field of quartz, combining great precision, high technicality, and a sporty look, marked by the brand’s unique elegance. This timepiece houses an exclusive movement, renowned for its high degree of precision for an analog watch (± 5 seconds/year) and its ability to reset its hands after an impact or exposure to a magnetic field, using the GDP (gear position detection) system. 

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Archery World Cup 2019, Final; Archery; 2019
September 07, 2019
Archery
Archery World Cup 2019, Final

The 2019 Archery World Cup began in Medellin, Columbia, at the end of April, before visiting Shanghai, China and Antalya, Turkey in May, Berlin, Germany in June, and culminating this weekend in an exciting final in Moscow, Russia. The title in compound was claimed by Sarah Lopez (Colombia) and Mike Schloesser (Netherlands), while Chae Young Kang (Republic of Korea) and Brady Ellison (USA) were the winners in the recurve category.

 

To round off the final, the Swiss watch brand Longines, the Official Partner and Timekeeper of the Archery World Cup since 2008, presented the Longines Prize for Precision to the compound archers who scored the most “10s” throughout the whole season: Alexis Ruiz and Braden Gellenthien, both from the USA. Both recipients received a Longines watch, a trophy and a cheque.

 

Longines plays a key role in timing the competitors and presenting the results for all the contests in the Archery World Cup and the Archery World Championships. This sport embodies the values upheld by the brand since its inception, namely precision, tradition and elegance. In order to be successful, archers must have total control over their bow and their arrows, which is achieved through concentration, balance and precision.
 

The Official Watch of the Archery World Cup Final

The Official Watch of the 2019 Archery World Cup Final is a model from the Conquest “Very High Precision” collection, which represents a new achievement in the field of quartz, combining great precision, high technicality and a sporty look, marked by the brand’s unique elegance. Displaying a silver dial, this model is equipped with an exclusive movement renowned for its high degree of precision for an analog watch (± 5 seconds / year) and its ability to reset its hands after an impact or exposure to a magnetic field. These attractive features are likely responsible for its exceptional movement status, to which a very long battery life and a perpetual calendar must be added.

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The new Conquest Classic; Saint-Imier; 2019
September 04, 2019
Corporate
The new Conquest Classic is bold, yet refined

The Conquest Classic by Longines skillfully combines modernity with the refinement that defines the brand. Elegant and sleek, these latest creations are both resolutely feminine and boldly contemporary. Designed to set the pace of the modern woman’s day, they will delight those who masterfully weave together the many facets of their lives.

 

 

Mikaela Shiffrin, the face of exceptional women, has already adopted the new Conquest Classic. “At once elegant and sporty, the new Conquest Classic is a natural fit on my wrist. Its feminine lines and dynamic spirit make it a watch that suits my personality as an athlete and a woman.” Longines Ambassador of Elegance since 2014, the young ski champion perfectly embodies the values of the winged hourglass brand represented in these new models.

 

 

Available in two sizes (29.50 mm and 34 mm in diameter) and sometimes featuring diamonds, the steel case of the new Conquest Classic houses a quartz movement.  The collection offers five different dials – sunray blue, sunray black, sunray silver, white mother-of-pearl or black mother-of-pearl – on which pink or rhodium-plated hands revolve. Pink indexes or diamonds complete the dial of this timepiece mounted on a steel bracelet that lends it finesse and refinement.

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Longines Grosser Preis von Baden; Horse Racing; 2019
September 01, 2019
Horse Racing
Longines Grosser Preis von Baden

For the delight of all the enthusiastic race fans in attendance, the Longines Grosser Preis von Baden featured this year again stunning performances in all races run today on the Iffezheim racecourse. The much-awaited Group 1 Longines Grosser Preis von Baden race was claimed by Ghaiyyath led by William Buick, ahead of Donjah and Laccario. As the Title Partner and Official Timekeeper of the event, Longines was delighted to present Ghaiyyath’s winning team with elegant timepieces.

The brand lent another elegant touch to the event by inviting its Ambassador of Elegance Ingeborga Dapkunaite to attend the event, as well as present the Longines Prize for Elegance to the most elegant female spectator in attendance, namely Mariam Weiland.
 

The Official Watch of the Longines Grosser Preis von Baden

The Official Watch of the 2019 Longines Grosser Preis von Baden is a model from the Conquest “Very High Precision” collection, which represents a new achievement in the field of quartz, combining great precision, high technicality and a sporty look, marked by the brand’s unique elegance. Displaying a silver dial, this model is equipped with an exclusive movement renowned for its high degree of precision for an analog watch (± 5 seconds / year) and its ability to reset its hands after an impact or exposure to a magnetic field. These attractive features are likely responsible for its exceptional movement status, to which a very long battery life and a perpetual calendar must be added.

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