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Longines; Official Timekeeper; Official Watch; Belmont Park; Saratoga Race Course
November 15, 2019
Horse Racing
Longines to continue as Official Timekeeper and Official Watch of Belmont Park and Saratoga Race Course

Longines and the New York Racing Association, Inc. (NYRA), today announced the renewal of their partnership. The Swiss watch brand will continue to serve as the Official Timekeeper and Official Watch of Belmont Park and Saratoga Race Course.


As part of this agreement, Longines will be designated as the Official Timekeeper, Official Watch and Preferred Partner of the Grade 1 Belmont Stakes, the centerpiece of the three-day Belmont Stakes Racing Festival held during the first weekend of June. First launched as a multi-day event in 2015, the 2019 Belmont Stakes Racing Festival included 18 stakes races over three days, including an unprecedented eight Grade 1 races on Belmont Stakes Day.


This partnership renewal also means that Longines will continue to serve as the Title Partner of the Grade 1 Longines Just A Game on Belmont Stakes Day as well as the Grade 1 Longines Test at Saratoga Race Course, which is contested on Whitney Day.%break%"We are especially proud to renew our collaboration with NYRA, Belmont Park and Saratoga Race Course, as Preferred Partner, Official Timekeeper and Official Watch,” said Longines Vice President Marketing, Matthieu Baumgartner. “Through these partnerships, our brand is honored to take an active part in Belmont Stakes Day and the Whitney Day. This exciting collaboration reinforces our long-lasting passion for horse racing, which dates back more than 140 years.”


NYRA and Longines first partnered in 2012, and Longines has played a central role in each subsequent year at Belmont Park and Saratoga Race Course.


“NYRA is pleased to partner with Longines and to feature this renowned brand as the Official Timekeeper and Official Watch of Belmont Park and Saratoga Race Course,” said NYRA Chief Revenue Officer Tony Allevato. “We are also pleased to have Longines join us at Belmont Park and Saratoga Race Course for two of racing’s most prestigious events – Belmont Stakes Day and Whitney Day.”

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LONGINES EQUITA LYON - Concours Hippique International; Jumping; 2019
November 03, 2019
LONGINES EQUITA LYON - Concours Hippique International

Swiss watchmaking brand Longines was glad to take part in Longines Equita Lyon, Concours Hippique International as its Title Partner and Official Timekeeper. This world-class event reached climax today with the third leg of the Longines FEI Jumping World CupTM Western European League, won by Martin Fuchs (CH) on Clooney 51. The podium was completed by American rider Jessica Springsteen on RMF Zecilie, who earned second place and Pieter Devos (BEL) on Claire Z who secured third place. This qualifying leg allows its talented participants to accumulate points for the much-awaited Final taking place in Las Vegas, in April 2020.


On Friday 1st of November, the brand timed the second Jumping highlight trial of the event, the Longines Grand Prix, which was claimed by Kevin Staut on Urhelia Lutterbach on their home soil. Compatriot Alexis Deroubaix and his mount Timon d’Aure finished second ahead of Martin Fuchs (CH) on Silver Shine. The winners of both trials were presented with elegant timepieces from the hands of Matthieu Baumgartner, Longines Vice President Marketing.


Known as Europe’s biggest annual equestrian gathering, Longines Equita Lyon, CHI offered five days of national and international competitions for riders at all levels in the disciplines of Jumping, Driving and Dressage to spectators.


During the 2019 edition of Longines Equita Lyon, CHI, the Swiss watchmaking brand was proud to present the new face of its emblematic line, The Longines Master Collection, as the Official Watch of the event. This timepiece, featuring a moon phase indicator, perfectly embodies the values of excellence and elegance that have contributed to building the brand’s reputation across the world.


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The 2019 Longines WBFSH Breeders Awards; Breeding; Equestrian; 2019
November 02, 2019
The 2019 Longines WBFSH Breeders Awards

On the occasion of the Longines Equita Lyon Concours Hippique International, during which the third leg of the Longines FEI Jumping World CupTM took place, Longines and its new partner, the World Breeding Federation for Sport Horses (WBFSH), were proud to present the Longines WBFSH Breeders Awards. The awards went to Zuchtgemeinschaft Strunk, namely Heike, Wilhelm and Heinrich Strunk for breeding Bella Rose 2 (Belissimo M / Cacir AA) (Dressage category), to Wilhelmus Wijnen for breeding Explosion W (Chacco-Blue / Baloubet du Rouet) (Jumping category) and to Zuchtgemeinschaft Meyer-Kulenkampff, namely Hilmer and Ilse, for breeding Fischerchipmunk FRH (Contendro I / Heraldik XX) (Eventing category).

WBFSH President Jan Pedersen and Longines Vice President of Marketing Matthieu Baumgartner presented the winners with certificates, as well as elegant Longines timepieces.

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Breeders' Cup World Championships; November; 2019
November 02, 2019
Horse Racing
Breeders' Cup World Championships

Swiss watch brand Longines served as the Official Partner, Official Timekeeper, and Official Watch of the 36th Breeders’ Cup World Championships, which took place on Friday 1  and Saturday 2 November in Santa Anita, CA (USA). On Saturday, Vino Rosso and his jockey Irad Ortiz Jr., galloped to victory in the Longines Breeders’ Cup. On the same day, Longines returned as the Title Partner of the Longines Breeders’ Cup Distaff, won by Blue Prize, as well as of the Longines Breeders’ Cup Turf, won by Bricks and Mortar. The winning connections of these three races received elegant timepieces from the hands of Longines representatives.


The weekend was also marked by the much-awaited Longines Prize for Elegance, in keeping with the brand’s motto ‘Elegance is an Attitude’. The fashion contest celebrated individual expressions of elegance, rewarding those Breeders’ Cup attendees who exude style, sophistication and confidence with a Longines timepiece.


As the Official Watch of the Breeders’ Cup, Longines was also delighted to highlight a new model from The Longines Master Collection. Powered by a new self-winding movement developed exclusively for Longines, this timepiece is characterized by a moon phase indicator and a refined aesthetic, creating a balance between technical excellence and classic elegance.

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Longines; dolce vita; Rome
October 31, 2019
Longines lives the dolce vita in Rome

True ode to the Italian sweet life, Longines DolceVita draws its inspiration from an historical piece from the 1920’s. Since its creation in 1997, the line has developed as many variations as there are ways of living and expressing the dolce vita. To unveil the 2019 novelties of this collection, the Swiss watch brand invited its guests at the Villa Aurelia, a typical Italian mansion located near Rome, which perfectly matches with the spirit of the timepieces presented.


Longines unveiled a new system of interchangeable coloured straps to personalize your DolceVita watch as well as new dials in white and blue starry night. An additional XL case size, which perfectly suits men wrists, was also introduced.


The Longines DolceVita event in Rome was also the occasion to celebrate the 20th anniversary of partnership between the brand and Aishwarya Rai Bachchan.

To pay tribute to the elegance and the charm of the beautiful Indian actress, the Swiss watch brand created a special watch from the Longines DolceVita collection.


Limited to 5 pieces, the Longines DolceVita Elegance celebration – Limited Edition combines rose gold, diamonds, white mother-of-pearl and turquoise blue. On the occasion of the Longines DolceVita event in Rome, Walter von Känel, President of Longines had the pleasure to present the watch number 5 to Aishwarya Rai Bachchan herself.

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Longines; extend; partnership; Breeders’ Cup
October 28, 2019
Horse Racing
Longines to extend its partnership with the Breeders’ Cup

Longines is proud to renew its collaboration with the Breeders' Cup, one of Thoroughbred horse racing's most famous international events.  As part of this new agreement, the Swiss watch brand becomes the Title Partner of the newly named Longines Breeders’ Cup Classic.


A brand that has been rooted in equestrian universe for 150 years, Longines has been an important Breeders’ Cup partner since 2014. In addition to acting as the Official Timekeeper and Official Watch for the Breeders’ Cup World Championships, the renowned watchmaker continues to serve as the Title Partner for the Longines Breeders' Cup Turf and the Longines Breeders' Cup Distaff. The brand also officiates the Longines Prize for Elegance competition, celebrating the World Championships’ most elegant man and woman each year.


“For years, Longines’ unwavering support of the Breeders’ Cup and the horse racing industry has been extraordinary, and we are greatly pleased that they have expanded our partnership to a new level,” said Drew Fleming, Executive Vice President and COO of Breeders' Cup. “The Longines Breeders’ Cup Classic is one of the world’s greatest horse races and it’s hard to imagine a better brand fit when matched with the elegance and prestige of Longines.”%break%“Longines is pleased to renew its association with the Breeders’ Cup and to become the Title Partner of the Longines Breeders’ Cup Classic”, said Matthieu Baumgartner, Longines Vice President Marketing. “Our involvement in horse racing dates back to the 1870s, when Longines developed its first chronograph movement, used on the American racetracks. 140 years later, as the Official Partner, Official Timekeeper and Official Watch of the much-awaited Breeders’ Cup, Longines reaffirms its long-lasting passion with the discipline.”


The Breeders’ Cup World Championships, a two-day event consisting of 14 races, continues to be recognized as one of the world’s most exciting gathering of the sport’s greatest horses, jockeys, trainers, owners and breeders. The 2019 event will take place on November 1-2 at Santa Anita Park in Arcadia, California. The Longines Breeders’ Cup Classic will take place on Saturday, November 2, and will be televised live and in primetime on NBC.

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