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Jumping Mechelen; Jumping; 2019
December 30, 2019
Jumping
Jumping Mechelen

The 2019 edition of the Jumping Mechelen, held from 26-30 December 2019 In the Belgian city was host to the Longines FEI Jumping World Cup™ Western European League’s leg. This exciting show jumping competition was marked by the victory of Germany’s Daniel Deusser on Killer Queen VDM. Swiss rider Pius Schwizer on Cortney Cox ranked second followed by Wilm Vermeir on IQ van het Steentje on his home soil. Longines was glad to reward Daniel Deusser with an elegant timepiece to celebrate his great performance.

Longines is delighted to be associated as the Title Partner, Official Timekeeper and Watch of the Longines FEI Jumping World Cup™ series (Western European League, North American League and China League), at which riders compete for the qualifying points for the Longines FEI Jumping World Cup™ Final in Las Vegas in April 2020.

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Olympia - The London International Horse Show; Jumping; 2019
December 22, 2019
Jumping
Longines FEI Jumping World CupTM London

On Saturday 21 December 2019, Swiss rider Martin Fuchs and his mount The Sinner, jumped to victory in the Longines FEI Jumping World CupTM during Olympia, the London International Horse Show. Austria’s Max Kühner on Elektric Blue P took second place followed by Belgian rider Niels Bruynseels on Delux van T & L. The winner of this exciting competition received an elegant Longines watch by the Swiss watchmaking brand, which is the Title Partner, Official Timekeeper and Watch of the Longines FEI Jumping World CupTM Western European League.

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Longines welcomes its Ambassador of Elegance Jung Woo-Sung to Saint-Imier; Saint-Imier; 2019
December 19, 2019
Corporate
Longines welcomes its Ambassador of Elegance Jung Woo-Sung to Saint-Imier

On Tuesday, December 10, Korean actor Jung Woo-Sung visited the company’s headquarters in Saint-Imier, Switzerland. On this special day, the Korean superstar and Longines Ambassador of Elegance since 2018, had the opportunity to explore the production workshops and to go through the complex process of creating a watch.

 

Following its introduction to watchmaking, Jung Woo-Sung had the chance to discover the company’s Museum and its treasures, which encompasses the long and rich history of the winged-hourglass brand, since its inception in 1832.

 

Delighted to dive into the universe of Longines, Jung Woo-Sung said: “I was much honored to discover the brand’s headquarters and birthplace in Saint-Imier. Throughout this visit, I had the chance to marvel the company’s fascinating history, as well as the skillful work of Longines’ watchmakers.”

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Inauguration of a new Longines Boutique in Chengdu in presence of Eddie Peng; Chengdu; China; 2019
December 19, 2019
Corporate
Inauguration of a new Longines Boutique in Chengdu in presence of Eddie Peng

On Friday 13 of December 2019, Swiss watchmaking brand Longines celebrated the opening of its new boutique at Chengdu Hengdeli, China. On this occasion, Longines Ambassador of Elegance Eddie Peng honored the brand with his presence.

Besides, Eddie Peng unveiled a special exhibition showcasing The Longines Master Collection’s last models. Powered by a self-winding movement developed exclusively for Longines, these timepieces are characterized by a moon phase indicator and a refined aesthetic, creating a balance between technical excellence and classic elegance. 

Eddie Peng commented the new model of The Longines Master Collection he was wearing for the occasion: “I love the elegant design of this timepiece, which could match both business and leisure occasions”.

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Longines; new Boutique; Xi’an; 2019
December 19, 2019
Corporate
Longines unveils a new Boutique in Xi’an

On Thursday, December 5, Swiss watch brand Longines celebrated the opening of its new Boutique in Xi’an, China. To the delight of watches aficionados, the store spreads across 56 square meters and displays a large selection of Longines timepieces.

 

Numerous guests attended the event, including Chinese actress Kan Qing Zi. Following the ribbon cutting ceremony, the attendees were invited to discover Longines’ elegant Boutique and watches, as well as a giant Christmas tree adorned in the colors of the brand for the festive season.%break%During the opening ceremony, the winged hourglass brand was proud to highlight a new model from one of its most emblematic lines, The Longines Master Collection. Powered by a new self-winding movement developed exclusively for Longines, this watch is characterized by a moon phase indicator and a refined aesthetic, creating a balance between technical excellence and classic elegance.

 

The new Longines Boutique is located on No. 261, Chang’an North Road, Beilin District, Xi'an, Shaanxi, China

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International Jockeys' Championship; Horse racing, Hong-Kong
December 19, 2019
Horse Racing
Karis Teetan emerges victorious in the 2019 LONGINES International Jockeys’ Championship

Mauritian jockey Karis Teetan shined tonight at Happy Valley racecourse (Hong Kong SAR), as he claimed the LONGINES International Jockeys' Championship title. Finishing ahead of Ryan Moore and Vincent Ho, Karis Teetan accumulated the biggest score in the four feature races of the evening, with 20 points in total. During the prize-giving ceremony, LONGINES was delighted to present the winner with an elegant timepiece.

As the Official Watch of the LONGINES International Jockeys' Championship, the brand highlighted a model from The LONGINES Master Collection. Powered by a new self-winding movement developed exclusively for LONGINES, these timepieces are characterised by a moon phase indicator and a refined aesthetic, creating a balance between technical excellence and classic elegance.

Later this week, the jockeys will once again be honoured with the “LONGINES World’s Best Jockey Award” ceremony, to be held during the LONGINES Hong Kong International Races Gala Dinner, on Friday December 6.

Finally, on Sunday December 8, the week will be rounded off with the LONGINES Hong Kong International Races, which include the LONGINES Hong Kong Vase, the LONGINES Hong Kong Sprint, the LONGINES Hong Kong Mile and the LONGINES Hong Kong Cup.

 

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