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Lausanne; new leg; Longines Masters Series
March 18, 2019
Jumping
Lausanne, new leg of the Longines Masters Series

The new Longines Masters of Lausanne will be held from June 20 to 23, 2019 and will celebrate the beauty of the sport as the best show jumping riders and horses in the world will compete in Lausanne, home of no less than 50 sports related organisms, including the Fédération équestre internationale (FEI).

The unique Longines Masters’ signature concept combining top of sport and lifestyle goes outdoor for the first time and will showcase four days of competition including the iconic Longines Speed Challenge, the Masters Power and the Longines Grand Prix. With prestigious partner brands, celebrity guests, unique shopping experiences, fine dining and family activities, the Longines Masters of Lausanne is set to become a unique rendezvous on the sporting and social calendar.

Each Longines Masters events is broadcast in close to 100 countries and reach up to 260 million households, and benefits from extensive digital coverage reaching a unique global audience and new fans from around the world.

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2019 Longines Rising Ski Stars; Meta Hrovat; Clément Noël
March 17, 2019
Alpine Skiing
The 2019 Longines Rising Ski Stars prizes awarded to Meta Hrovat and Clément Noël

In the context of the FIS Alpine Ski World Cup Finals, of which Longines is the Official Timekeeper, the Swiss watch brand was delighted to present the Longines Rising Ski Stars prizes today in Soldeu, Andorra. This title, which rewards the best female skier under the age of 21 and the best male skier under the age of 23 in the FIS Alpine Ski World Cup overall standings for the season, was awarded to Slovenia’s Meta Hrovat and France’s Clément Noël.

Two-time slalom winner at the FIS Junior World Championships in 2018 and 2019, Meta Hrovat ended her third FIS Alpine Ski World Cup season with four top-10 results in the disciplines of slalom and giant slalom, while Clément Noël has achieved his best results in the circuit this season, claiming three slalom victories, in Wengen, Kitzbühel and Soldeu. Both talented athletes received a Longines watch, a trophy, as well as a cheque from Longines Vice President, Charles Villoz.

This celebration was held today, following the prize giving ceremony for the overall winners of the 2018/2019 FIS Alpine Ski World Cup, a title defended by Longines Ambassador of Elegance Mikaela Shiffrin and Marcel Hirscher, who received an elegant timepiece to mark their outstanding performance. 

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March 11, 2019
Horse Racing
Longines Dubai World Cup 2019

Excitement is building up for the Dubai World Cup, which will take place on March 30, 2019 at the Meydan Racecourse! Longines is delighted to be once again the Official Timekeeper of this exciting horse racing event, which is shaping up to be one for the ages.

The Dubai World Cup: Horse racing at its finest

Now in its 24th edition, the renowned Dubai World Cup is one of the most anticipated events of the horse racing season, combining outstanding sports performances and unique entertainment, with the participation of world renowned artists, such as Gwen Stefani this year. This prestigious event is the extraordinary conclusion of the Dubai World Cup Carnival, which hosts 10 star-studded meetings from January until the end of March. On March 30, 2019, the Meydan Racecourse of Dubai will be hosting nine races, culminating in the eponymous and exciting Dubai World Cup race.

It only makes sense for Longines to be the Official Partner and Timekeeper of this exciting thoroughbred horse race, as the Swiss brand has been sharing its undiminished passion for equestrian sports for over 140 years, since the launch of an elegant chronograph engraved with a jockey and its mount. Ever since then, the Swiss watchmaker has been a partner of equestrian sports, in horse racing, show jumping, endurance, eventing, driving and dressage at an international level.

9 exciting horse races in 1 thrilling day

The Dubai World Cup will take place on Saturday, March 30, 2019. The Meydan Racecourse will be packed with anticipation for the nine races taking place that day, including the Dubai World Cup race, the Longines Dubai Sheema Classic, the Dubai Turf and Dubai Golden Shaheen races. Racing fans are sure to enjoy an action-packed day, as well as the style of the distinguished attendees, the most elegant of whom will be rewarded with a beautiful Longines timepiece!

As a true symbol of both elegance and extreme performance, the 2019 Dubai World Cup race will once again prove to be a must-attend for all those who love exciting horse racing action and excitement! With a purse of twelve million USD, the crowd will follow attentively to witness the successor to last year’s winner, Thunder Snow, and its jockey, Christophe Soumillon.

Horse racing fans will of course be awaiting the Longines Dubai Sheema Classic race with bated breath. The group 1 race, open to thoroughbreds, is run over approximately 2,400 meters. Who will follow in the footsteps of last year’s winner, Hawkbill, and its jockey William Buick, triple winner of the Longines Dubai Sheema Classic?

Discover the Longines Conquest V.H.P.

For the occasion, Longines is proud to present the Official Watch of the event, the Conquest V.H.P. “Very High Precision” model. This timepiece represents a new achievement in the field of quartz, combining great precision, high technicality and a sporty look, marked by the brand’s unique elegance.

The Conquest V.H.P. is equipped with an exclusive movement renowned for its high degree of precision for an analog watch (± 5 seconds/year) and its ability to reset its hands after an impact or exposure to a magnetic field. These attractive features are likely responsible for its exceptional movement status, to which a very long battery life and a perpetual calendar must be added. In the true essence of Conquest, the ultimate sports line, this exceptional timepiece brings together high technicality and dynamic aesthetic. The Conquest V.H.P. has thus positioned itself as the standard-bearer of extreme precision.


 

Discover the Official Watch of the event >
 

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Longines Gran Premio Latinoamericano; Horse Racing; 2019;
March 10, 2019
Horse Racing
Longines Gran Premio Latinoamericano 2019

On Sunday, as the Official Partner of the Organización Latinoamericana de Fomento del Pura Sangre de Carrera (OSAF), Longines was proud to time all the races of the Longines Gran Premio Latinoamericano in Santiago (Chile). Ya Primo ridden by Jeremy Laprida won the highlight race of the 2019 Longines Gran Premio Latinoamericano. The 2019 Longines Cup Carlos Campino was claimed by Bernardo León on Lluvia de Plata. In keeping with the brand’s motto ‘Elegance is an Attitude’, Longines also hosted its famous Longines Prize for Elegance, celebrating individual expressions of elegance, and rewarding a Gentleman and a Lady from the public with a Longines timepiece.

 

The spectators attending this much-anticipated racing rendezvous had the opportunity to discover the Official Watch of the event: a sporty model from the Conquest V.H.P. “Very High Precision” collection. This watch represents the ultimate step in quartz precision wristwatches, featuring timekeeping technology pioneered by the Swiss watch brand. The movement of the Conquest V.H.P. is renowned for its high degree of precision for an analog watch (± 5 seconds/year), and its ability to reset its hands after an impact or exposure to a magnetic field. This Longines watch’s attractive features are further complemented by its superior battery life and a perpetual calendar.

 

The Longines Gran Premio Latinoamericano is an itinerant competition set up by the OSAF every year in a different Latin American country. In addition of being its Title Partner, Longines is proud to be the Official Timekeeper and Official Watch of this event, considered the most important international Group 1 horse race of the subcontinent. In 2020, the Longines Gran Premio Latinoamericano will take place in Argentina.

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Longines Global Champions Tour of Doha; Jumping; 2019
March 03, 2019
Jumping
Longines Global Champions Tour of Doha 2019

The 2019 edition will see a formidable line up of 20 events across continents as the Longines Global Champions Tour circuit expands to bring top-level show jumping to new venues. Indeed, three new breathtaking destinations join the circuit this year: Stockholm, Montreal and New York, making a significant footprint spanning The Americas, Europe, Asia and the Middle East. For the first time, the opening leg of the series was staged in Doha in the magnificent AL SHAQAB Equestrian Centre. The Tour will then head to iconic destinations such as Mexico City, Shanghai, Monaco, Paris and Rome. The prestigious final event of the season will take in New York on Governors Island. Last but not least, the circuit will conclude with the Longines Global Champions Tour Super Grand Prix in Prague, which gathers the winners of each Longines Global Champions Tour Grand Prix leg for the ultimate battle.

As the Title Partner and Official Timekeeper of the Tour, the Swiss watch brand Longines was delighted to witness the victory of Julien Epaillard (FRA) on Usual Suspect d’Auge in the weekend’s highlight trial, the Longines Global Champions Tour Grand Prix of Doha. This victory handed him the first golden ticket to the Longines Global Champions Tour Super Grand Prix, where he will line up against the winners of the next legs. Ben Maher (GBR) on Explosion W and Nicola Philippaerts (BEL) on H&M Chilli Willi secured second and third place respectively.

Over the weekend, spectators had the opportunity to discover the Conquest V.H.P. “Very High Precision” Chronograph model, representing a new achievement in the field of quartz, combining great precision, high technicality and a sporty look, marked by the brand’s unique elegance. Equipped with an exclusive movement renowned for its high degree of precision for an analog watch (± 5 seconds/year) and its ability to reset its hands after an impact or exposure to a magnetic field, the Conquest V.H.P. positioned itself as the standard-bearer of extreme precision.

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Longines Ambassador of Elegance Stefanie Graf; foundation; Hamburg
February 27, 2019
Corporate
Longines Ambassador of Elegance Stefanie Graf opens the doors of her foundation in Hamburg

On February 27, 2019, Stefanie Graf and her foundation, Children for Tomorrow, were pleased to welcome Swiss watch brand Longines in Hamburg (GER). Initiated by the German tennis legend in 1998, the institute - located at the University clinic of Hamburg Eppendorf - assists children and families who have been victims of war, persecution and violence.

Stefanie Graf says: “Longines has been so generous and supportive to what is dear to my heart, my foundation Children for Tomorrow. For over 20 years we have specialized in treatment with our trauma therapy providing care to as many children as possible who have suffered through war, exile and violence.  These inner wounds are so often overlooked. Raising awareness for what these children have to endure and what is needed to heal them is the mission of Children for Tomorrow.  We want to give as many children as possible a new perspective for a healthy future.”

The non-profit organization brings light to the sensitive issue of refugees and their psychological well-being. A qualified team of specialists helps the children and teenagers to overcome their traumas with different psychological treatments and activities, such as art therapy. This Wednesday, a watchmaker from Longines was present at the foundation to initiate the children to his craftsmanship.

This event also gave the opportunity for Stefanie Graf and Longines to reaffirm their long lasting partnership, initiated in 2008 and celebrated last summer through the auction sale of 10 limited “Conquest V.H.P. Stefanie Graf & Andre Agassi Foundations” watch sets. All proceeds were donated to Children for Tomorrow and The Andre Agassi Foundation for Education, two charities founded by the two Ambassadors of Elegance.


Elegance of the heart

Longines’ fundamental values of excellence and elegance have always led it to pursue and promote the highest social ideals. In this regard, the winged hourglass brand has forged various partnerships over the years to channel its support for different charitable organizations.

Walter von Känel, President of Longines says: “Longines’ core values have always led the brand to serve philanthropic purposes. We are particularly proud and honoured to work alongside the Children for Tomorrow Foundation, helping children and their families to build a better future. The altruism, dedication and generosity shown by its founder, Longines Ambassador of Elegance Stefanie Graf, are a source of inspiration and a perfect illustration of the true elegance – the elegance of a generous heart – so dear to our brand.” Stefanie Graf adds: “I am extremely grateful to represent a company like Longines, rich in history, tradition, quality and craftsmanship.  We share a commitment to making a difference in other people’s lives. Giving and caring is a big part of who they are.”


About Children for Tomorrow

Children for Tomorrow is a non-profit foundation with the goal of supporting and initiating projects that provide assistance to children and families who have become victims of war, persecution and violence. These children have withstood terrifying experiences, some having lost their parents and close relatives. As a result of their psychological traumas, some have suffered from or still have sleep disorders, nightmares, depression or other symptoms. In order to overcome these traumas, psychotherapeutic therapy conducted by trained and qualified personnel is required. The financial resources from the Children for Tomorrow foundation serve to heal the psychological wounds within. For more information, visit www.children-for-tomorrow.com/
 

Stefanie Graf and Longines

A female tennis icon with a supremely precocious talent – she began playing tennis at the age of 4 – a court virtuoso admired for her professionalism and courage, Stefanie Graf has left an indelible mark on the history of tennis. She was a phenomenally successful player throughout her 17-year career : 902 wins, including 22 Grand Slams, an Olympic gold medal, number 1 in the WTA rankings for 377 weeks – a record unbroken to this day. Stefanie Graf is a truly iconic figure in sporting history. Stefanie Graf shares Longines’ drive for excellence, performance and elegance. Through her courage, commitment and generosity, the champion perfectly embodies the brand’s values, as illustrated by its slogan : Elegance is an attitude. The watchmaking brand is therefore proud to support the Children for Tomorrow Foundation and the work of its Ambassador of Elegance.

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