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Longines Ambassadors of Elegance; Stefanie Graf; Andre Agassi; Melbourne Boutique
January 16, 2019
Longines Ambassadors of Elegance Stefanie Graf and Andre Agassi unveil Longines first Melbourne Boutique

On Wednesday 16 January 2019, Longines inaugurated its first Boutique in Melbourne, located in the heart of Collins Street, Melbourne’s premier shopping strip. Longines Ambassadors of Elegance Stefanie Graf and Andre Agassi joined the Swiss watch brand for the traditional ribbon-cutting ceremony. Elegant by design and housing some of Longines’ most exclusive timepieces, the newest retail outlet is 74-square metres.

“We are delighted to open our first Boutique in Melbourne and to offer our Australian customers the opportunity to discover our watches and to enjoy Longines universe in a premium environment”, commented Walter von Känel, President of Longines. Andre Agassi said, “Melbourne feels like home after competing in nine Australian Opens since 1995. My wife and I feel privileged to officially open this beautiful store and celebrate the innate elegance of the brand.”

On this occasion, Stefanie Graf and Andre Agassi presented the Conquest V.H.P. Stefanie Graf & Andre Agassi Foundations to the generous buyers, who acquired these bespoke timepieces created to celebrate the 10-year milestone with both tennis legends. Limited to 10 pieces, these exclusive models were auctioned last year with all proceeds going to Children for Tomorrow and the Andre Agassi Foundation for Education, two charities founded by the Ambassadors of Elegance.
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Longines launches; new boutique; Singapore; Wisma Atria; Orchard Road
December 18, 2018
Longines launches a new boutique in Singapore at Wisma Atria, Orchard Road

Longines celebrated the opening of its new Singapore boutique at Wisma Atria in the presence of Chi Ling Lin, Longines Ambassador of Elegance. Spanning over 1,500 square feet, it is the largest Longines boutique in Singapore. Watch collectors, members of the press and invited guests witnessed the opening ceremony and joined in the celebrations.

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November 20, 2018
The Longines Masters of Paris: the first leg of a serie synonym of glamour

As the Title Partner, Official Timekeeper and Official Watch of the Longines Masters, Swiss watchmaking brand Longines is delighted to present the parisian leg taking place from 29 November to 2 December 2018 at the Parc des Expositions in Paris-Nord Villepinte. Known for its elegance, the Longines Masters of Paris 2018 was presented during a press conference held today at the Lido of Paris in the presence of world-class riders.

During this unique event gathering the world’s best riders and horses for four days of breathtaking competition, Longines will have the pleasure to present two highlight events: the Longines Speed Challenge and the Longines Grand Prix. The first, taking place on Friday night, is recognized as the world’s fastest trial and will offer great suspense and intensity. The Longines Grand Prix, a show-jumping classic, will beautifully close the leg on Sunday. The Longines Masters of Paris will also be the occasion for the winged hourglass brand to support JustWorld International, through the “Longines Clear the Jump” activity realized during the Longines Grand Prix. On this occasion, 200 meals will be offered to some of the most vulnerable children in the world, each time the Longines jump is cleared. In addition, Longines is proud to be the Founding Partner of the Riders Masters Cup, an innovative show-jumping competition that pits the two major equestrian powers, the United States and Europe, against each other in a never before seen transatlantic battle.  

Throughout the whole event, Longines will highlight the Conquest V.H.P. GMT Flash Setting as the Official Watch. Sporty and elegant, this watch is a must-have for travel lovers, as it allows them to easily change time zones either manually, following watchmaking tradition, or by using the smart “Flash Setting” system that sets the watch using flash pulses from a smartphone. This timepiece revolutionises both watchmaking precision and the user experience, expanding Longines’ Conquest V.H.P. “Very High Precision” family, following the three-handed and chronograph versions. This collection and many more will be showcased at the Longines Boutique located in the very heart of the Longines Masters of Paris arena, in the Village Prestige.

About the Longines Masters

The 2018-2019 Longines Masters season starts on 29 November 2018 in Paris and will continue from 15 to 17 February 2019 in Hong Kong before ending beautifully in New York from 25 to 28 April 2019. Longines is proud to be its Title Partner, Official Timekeeper and Watch.

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November 07, 2018
Longines launches The Longines Avigation Watch Type A-7 USA Limited Edition

On November 7th, in New York City, the Swiss watch brand Longines unveiled a new exclusive watch dedicated solely for the U.S. market, The Longines Avigation Watch Type A-7 USA Limited Edition.


Available in a limited series of 100 pieces exclusive to the United States, the Longines Avigation Watch Type A-7 illustrates the brand’s historic ties with the world of aviation, in terms of design, performance, and precision. This vintage-style chronograph draws inspiration from a 1935 model ordered by the U.S. military.


Press and guests attending this launch event got the chance to see this new limited-edition series presented alongside related historic Longines pieces, each with special ties to the United States, and flown in from the brand’s Museum at Saint-Imier, Switzerland for the occasion.

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Oldest Longines watch, collector, 2018
November 06, 2018
A collector finds the oldest Longines watch known to date, a historical discovery for the brand

Through its museum, the preservation of its archives and the know-how of its watchmakers, or by growing its historical collections, Longines places great importance on honoring its rich past, a source of inspiration to this day. It is in this spirit of tradition and preservation of its heritage that the winged hourglass company passionately seeks to find traces of its oldest pieces.


The Swiss watch brand is therefore extremely proud to have recently discovered, thanks to the research of one of its collectors, the oldest Longines watch known to date. Its owner, an American collector of Japanese descent, went to the headquarters of the brand to authenticate his piece. Thanks to its small serial number - 183 - and to the indications inscribed in the archives registers, preciously preserved, the brand’s historians and watchmakers can attest that this pocket watch was manufactured in 1867, the year the Longines factory was created to replace the original counter founded in 1832.


%break%Housing a mechanical wind-up movement, this “savonette” type  silver pocket watch is characteristic of the pieces created by Longines at that time. Emblem of the brand since the very beginning, a winged hourglass is engraved on its movement and inside its cover. An engraving showing two blank crests and a floral motif adorn its cover. This piece, the condition and proper functionning of which impresses specialists, is a major discovery for the Swiss watch brand.

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Andre Agassi Foundation for Education, Conquest V.H.P. Stefanie Graf & Andre Agassi Foundations,
November 02, 2018
Longines Ambassador of Elegance Andre Agassi opens the doors of his campus in Las Vegas to generous donors

On Thursday, November 1st, students, professors, as well as the eponym founder of the Andre Agassi Foundation for Education were delighted to welcome to the Democracy Prep at the Agassi Campus in Las Vegas generous donors from all over the world. The latter’s purchase of the exclusive “Conquest V.H.P. Stefanie Graf & Andre Agassi Foundations” watch sets will help the foundation, which mission is to educate responsible citizen-scholars for success in the college of their choice and a life of active citizenship. The visit was concluded by the presentation of the exclusive watches by Andre Agassi himself to the bidders on the campus.


This presentation marked the conclusion of a charity project that started in Paris five months ago. On Saturday 2 June, the prestigious Musée Rodin played host to a sensational Charity Gala Dinner organised by the Swiss watch brand Longines to honour two tennis legends it has been closely involved with for a decade, its Ambassadors of Elegance Stefanie Graf and Andre Agassi. To celebrate this anniversary, Longines created a special watch, numbered and limited to 10 pieces for the men’s version and 10 pieces for the ladies’ version: the “Conquest V.H.P. Stefanie Graf & Andre Agassi Foundations”. As part of the Conquest V.H.P. “Very High Precision” collection, these exceptional timepieces, emblem of generosity, were sold through an online auction from June 2 to July 2.  All proceeds going to Children for Tomorrow and The Andre Agassi Foundation for Education, two charities founded by the Ambassadors of Elegance.


Longines acquired the first piece numbered 1/10 during the Charity Gala Dinner for its Museum, in Saint-Imier. The other nine sets were acquired by the highest bidders, raising a total amount of 300’000 USD for both foundations. The generous buyers were then personally invited to receive their watches from the hands of either Stefanie Graf or Andre Agassi, during a visit of their respective foundation.


This first presentation in Las Vegas by Andre Agassi will be followed by a second ceremony next year in Hamburg, home of Stefanie Graf’s foundation Children for Tomorrow.

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