On Wednesday 16 January 2019, Longines inaugurated its first Boutique in Melbourne, located in the heart of Collins Street, Melbourne’s premier shopping strip. Longines Ambassadors of Elegance Stefanie Graf and Andre Agassi joined the Swiss watch brand for the traditional ribbon-cutting ceremony. Elegant by design and housing some of Longines’ most exclusive timepieces, the newest retail outlet is 74-square metres.
“We are delighted to open our first Boutique in Melbourne and to offer our Australian customers the opportunity to discover our watches and to enjoy Longines universe in a premium environment”, commented Walter von Känel, President of Longines. Andre Agassi said, “Melbourne feels like home after competing in nine Australian Opens since 1995. My wife and I feel privileged to officially open this beautiful store and celebrate the innate elegance of the brand.”On this occasion, Stefanie Graf and Andre Agassi presented the Conquest V.H.P. Stefanie Graf & Andre Agassi Foundations to the generous buyers, who acquired these bespoke timepieces created to celebrate the 10-year milestone with both tennis legends. Limited to 10 pieces, these exclusive models were auctioned last year with all proceeds going to Children for Tomorrow and the Andre Agassi Foundation for Education, two charities founded by the Ambassadors of Elegance.