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The Longines Heritage Military Marine Nationale: Longines sets sail
August 25, 2020
Corporate
The Longines Heritage Military Marine Nationale

With its cognac leather strap and its golden opaline dial, The Longines Heritage Military Marine Nationale stays true to the military watch from which it draws its inspiration, while meeting today’s aesthetic and technical requirements. The shape of the counterweight seconds hands, a detail rare in Longines watches, adds to the aesthetics of this timepiece.

 

This 38.50 mm diameter timepiece is a reimagining of a timekeeper created at the time exclusively for the French Navy. In 1947, this military formation asked Longines to provide its crews with watches that were both tough and precise.

 

The result was an original 33.50 mm diameter model featuring a robust case and bezel typical of military models and housing Longines’s historical 12.68N movement.

 

These timepieces were identified using the letters “M. N.” for Marine Nationale, engraved on the back of the case. As for the dial, it bore the words “Longines FAB. SUISSE”, for Swiss made (Fabrique Suisse). These two distinctive features are repeated on the current timepiece, which in order to preserve the face of the original watch, does not offer a date window.

 

Also in the spirit of the original timepiece, the back of the current version is screwed, and a domed sapphire crystal “box” sits atop the lightly grained dial with hour circle and hands coated with brown Super-LumiNova®. The Longines Heritage Military Marine Nationale houses an automatic movement, the L888.5 calibre with a silicon balance spring, developed exclusively for Longines.

 

This new Longines release will charm fans of Heritage watches – timepieces defined by the stories they tell.

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Longines boutique; Lanzhou; Ambassador of Elegance; Zhao Liying
August 14, 2020
Corporate
Longines celebrates the Grand Opening of its newest boutique in Lanzhou with Ambassador of Elegance Zhao Liying

Today marked the Grand Opening of Longines’ newest boutique in Lanzhou City, China, in the presence of Zhao Liying, Ambassador of Elegance since 2017. As in all times, the acclaimed Chinese actress brought elegance and sophistication to this boutique opening, during which she was wearing a model from La Grande Classique de Longines, adorned with diamonds. Spread across over 62 square meters, the store is located at in the district of Qilihe, Lanzhou, in the Gansu Province and provides the customers with the opportunity to discover Longines’ various collections in an elegant environment reflecting the brand’s traditional values.
 

In addition to the ribbon cutting ceremony, Zhao Liying also took part in the unveiling of the Chinese Valentine’s Day roadshow, which will travel through eight different locations across the country until August 26th. On this occasion, she commented: “To select a pair of couple watches as a gift for Chinese Valentine’s Day is a romantic and meaningful gesture, as watches illustrates the importance of time and commitment between lovers.”

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The Longines Avigation Watch Type A-7 1935; Heritage; July 2020
July 21, 2020
Corporate
Back to basics for The Longines Avigation Watch Type A-7 1935

The Longines Avigation Watch Type A-7 1935 pays homage to aviation's finest hours. Longines has been associated with the aeronautical universe and its pioneers since the beginning of the 20th century. For this new timepiece, the brand takes inspiration from a model ordered by the U.S. Air Force in 1935. In order to be designated "Type A-7” by the US Army so that it could be worn by its pilots, the watch had to meet extremely rigorous specifications in terms of aesthetics, durability and precision.

 

Faithful to the original model, the new variation of The Longines Avigation Watch Type A-7 1935 sets itself apart with its black dial shifted 40° to the right. The particular orientation of the dial allowed pilots to read the indices without having to release the plane's control yoke.

 

To facilitate the handling of the watch in the air – even when wearing gloves – the fluted crown located at 12 o’clock enabled control of the different chronograph functions: power, stop, and reset, by simply pressing the single push-piece. Today, The Longines Avigation Watch Type A-7 1935 adopts this unique design.

 

Its stainless steel case with a diameter of 41.00 mm houses a column-wheel chronograph movement (L788.2) exclusively developed for Longines.

 

Adopting the specifications of the historic model, the matt black dial adorned with large Arabic numerals and a “train track” chapter ring, ensures optimal readability. This understated composition is decorated with elegant "cathedral"-type hands covered with Super-LumiNova®.

 

Mounted on a brown leather strap, this new model of The Longines Avigation Watch Type A-7 1935 complements a white lacquered dial version launched in 2016.

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The Longines Heritage Classic – Tuxedo: a glimpse into the wild parties of the late 1940s
June 23, 2020
Corporate
The Longines Heritage Classic – Tuxedo

Longines offers two new models inspired by historical pieces with the typical aesthetics of the regained freedom of the late 1940s. You can easily imagine it on the wrist of partygoers at jazz clubs. They have been nicknamed "Tuxedo" by collectors, the contrast of black and white on their dial reminds us of the suits worn during the elegant and festive evenings of the time.

 

To respect the spirit of the original models, Longines has chosen here not to add the word "Automatic" on the dials. In keeping with the aim to create timepieces that are as faithful as possible to historical timepieces, there is also no date window on contemporary models, which are presented on semi-matt black leather straps, perfectly in keeping with the spirit of the era.

The Longines Heritage Classic – Tuxedo is available in two versions: a 3-hand model and a chronograph model.

 

The former stands out for the aesthetics of its dial, a typical and very popular design from the 1940s. An opaline silver disc surrounded by a sublime matt black circle of thin baton hands covered with Super-LumiNova®. The small seconds counter, located at 6 o'clock, is off-centre: this detail contributes to the charm of this 38.50 mm-diameter timepiece housing the exclusive L893.5 movement with its silicon balance spring, a guarantee of quality and precision.

 

The chronograph version displays matt black, opaline and midnight blue, colours as elegant as they are refined. Several zones feature on its dial, and a tachymetric scale - quite rare for a Longines watch - also enriches its circumference, just like on the original model. The Longines Heritage Classic Chronograph - Tuxedo houses in its 40.00 mm-diameter case a movement (calibre L895.5) developed exclusively for Longines Heritage timepieces. It is also equipped with a silicon balance spring.

 

With its two new models in contrasting black and white, The Longines Heritage Classic - Tuxedo brings us back to a colourful era that brought back parties!

 

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Longines; Shanghai; New World Boutique reopening; Ambassador of Elegance Zhao Liying
June 18, 2020
Corporate
Longines celebrates Shanghai New World Boutique reopening with Ambassador of Elegance Zhao Liying

On Thursday, June 18th, Longines celebrated the reopening of its Shanghai New World Boutique with the presence of its Ambassador of Elegance, the Chinese actress Zhao Liying.   

 

Located in the Shanghai New World department store, the renewed Longines Boutique spreads across 73 square meters and displays a large selection of timepieces, including the most iconic watches of the brand as well as its latest models.

 

On that occasion, the watchmaker and its Ambassador also unveiled an exhibition on the new Longines DolceVita collection, held next to the brand’s Boutique. Characterised by its rectangular case, the Longines DolceVita collection has grown over the years without ever losing its identity, inspired by the Italian sweet life. Zhao Liying took this opportunity to share her thoughts about the line: “I really love the interchangeable coloured straps, it allows to personalise your watch to suit different occasions or styles. The Longines DolceVita watches perfectly translate the elegance of each woman.”

 

The Longines Boutique is located at Shanghai New World Store, 1F No. 2-68 W. Nanjing Rd. Shanghai. Also held at the Shanghai New World Department Store, the Longines DolceVita exhibition is taking place from June 16-28.

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FlagShip Heritage, New Heritage piece
June 10, 2020
Corporate
Elegant and timeless, the Flagship Heritage dares to go black

Launched in 1957, the Flagship collection was one of the first lines to be named by Longines. The flagship flies the flag of the commander-in-chief of the fleet. With this resolutely conquering name, the collection would go on to become a crown jewel for the winged hourglass brand from the 1950s onwards. Initially intended for men, these watches also enjoyed great success with female customers.

 

Today, Longines revisits this timeless, unisex design by drawing inspiration from a rare model with a black dial from 1957, which is particularly prized by collectors. Combining technical expertise and elegance, the new all-black Flagship Heritage will appeal to all vintage watch enthusiasts.

 

This timepiece is equipped with a self-winding mechanical movement (L615) and includes a stainless steel case with a diameter of 38.50 mm. A characteristic feature of the collection, the case also features bevelled, inward-pointing horns, which gives the piece a refined and stylish silhouette.

 

Faithful to the design of the original watch, this model unveils a black lacquered domed dial with a polished finish, accentuated by applied indexes in the shape of faceted trapezoids. Located at 6 o’clock, the date is indicated by an off-centre small seconds counter and the “Flagship” inscription, both emblematic of the watchmaking aesthetics of the 1950s. The dolphin-shaped hands enhance this understated composition, encased in an anti-reflective sapphire crystal.


An emblem of the collection, a golden caravel decorated with blue enamel is engraved on the screw-down case back. The model is presented on a black leather strap decorated with fine beige stitching and equipped with a pin buckle.

 

This new variation completes the Flagship Heritage line, which until now consisted of a steel version with a cream dial, as well as a limited series launched for the collection’s 60th anniversary, celebrated in partnership with the brand’s Ambassador Kate Winslet.

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