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Longines Ambassador of Elegance Stefanie Graf; foundation; Hamburg
February 27, 2019
Corporate
Longines Ambassador of Elegance Stefanie Graf opens the doors of her foundation in Hamburg

On February 27, 2019, Stefanie Graf and her foundation, Children for Tomorrow, were pleased to welcome Swiss watch brand Longines in Hamburg (GER). Initiated by the German tennis legend in 1998, the institute - located at the University clinic of Hamburg Eppendorf - assists children and families who have been victims of war, persecution and violence.

Stefanie Graf says: “Longines has been so generous and supportive to what is dear to my heart, my foundation Children for Tomorrow. For over 20 years we have specialized in treatment with our trauma therapy providing care to as many children as possible who have suffered through war, exile and violence.  These inner wounds are so often overlooked. Raising awareness for what these children have to endure and what is needed to heal them is the mission of Children for Tomorrow.  We want to give as many children as possible a new perspective for a healthy future.”

The non-profit organization brings light to the sensitive issue of refugees and their psychological well-being. A qualified team of specialists helps the children and teenagers to overcome their traumas with different psychological treatments and activities, such as art therapy. This Wednesday, a watchmaker from Longines was present at the foundation to initiate the children to his craftsmanship.

This event also gave the opportunity for Stefanie Graf and Longines to reaffirm their long lasting partnership, initiated in 2008 and celebrated last summer through the auction sale of 10 limited “Conquest V.H.P. Stefanie Graf & Andre Agassi Foundations” watch sets. All proceeds were donated to Children for Tomorrow and The Andre Agassi Foundation for Education, two charities founded by the two Ambassadors of Elegance.


Elegance of the heart

Longines’ fundamental values of excellence and elegance have always led it to pursue and promote the highest social ideals. In this regard, the winged hourglass brand has forged various partnerships over the years to channel its support for different charitable organizations.

Walter von Känel, President of Longines says: “Longines’ core values have always led the brand to serve philanthropic purposes. We are particularly proud and honoured to work alongside the Children for Tomorrow Foundation, helping children and their families to build a better future. The altruism, dedication and generosity shown by its founder, Longines Ambassador of Elegance Stefanie Graf, are a source of inspiration and a perfect illustration of the true elegance – the elegance of a generous heart – so dear to our brand.” Stefanie Graf adds: “I am extremely grateful to represent a company like Longines, rich in history, tradition, quality and craftsmanship.  We share a commitment to making a difference in other people’s lives. Giving and caring is a big part of who they are.”


About Children for Tomorrow

Children for Tomorrow is a non-profit foundation with the goal of supporting and initiating projects that provide assistance to children and families who have become victims of war, persecution and violence. These children have withstood terrifying experiences, some having lost their parents and close relatives. As a result of their psychological traumas, some have suffered from or still have sleep disorders, nightmares, depression or other symptoms. In order to overcome these traumas, psychotherapeutic therapy conducted by trained and qualified personnel is required. The financial resources from the Children for Tomorrow foundation serve to heal the psychological wounds within. For more information, visit www.children-for-tomorrow.com/
 

Stefanie Graf and Longines

A female tennis icon with a supremely precocious talent – she began playing tennis at the age of 4 – a court virtuoso admired for her professionalism and courage, Stefanie Graf has left an indelible mark on the history of tennis. She was a phenomenally successful player throughout her 17-year career : 902 wins, including 22 Grand Slams, an Olympic gold medal, number 1 in the WTA rankings for 377 weeks – a record unbroken to this day. Stefanie Graf is a truly iconic figure in sporting history. Stefanie Graf shares Longines’ drive for excellence, performance and elegance. Through her courage, commitment and generosity, the champion perfectly embodies the brand’s values, as illustrated by its slogan : Elegance is an attitude. The watchmaking brand is therefore proud to support the Children for Tomorrow Foundation and the work of its Ambassador of Elegance.

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Longines Ambassador of Elegance; Aaron Kwok; Marina Bay Sands Boutique; Singapore
February 19, 2019
Corporate
Longines Ambassador of Elegance, Aaron Kwok unveiled Marina Bay Sands Boutique in Singapore

Longines celebrated the relocation of its Singapore Marina Bay Sands Boutique in the presence of Longines Ambassador of Elegance, Aaron Kwok. After the traditional ribbon cutting ceremony, guests were invited into the Boutique by Singaporean actress and host, Oon Shu An to experience the Boutique and share the moment with Aaron Kwok as he commemorated his presence with a poster signing ceremony.

Spanning over 1,000 square feet, the Boutique’s design strikes a balance in maintaining tradition with a modern touch. Natural marble stone was used on the façade of the Boutique, this matches the interior where clean, luminescent white walls are perfectly contrasted by the blend of lacquered wood furniture, leather and soft grey flooring.

The Boutique is completed with a Heritage corner with timepieces flown in from the brand’s museum in Saint-Imier, Switzerland and an Equestrian corner which pays tribute to the brand’s involvement with the elegant sport.

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HydroConquest; special event; Singapore; Aaron Kwok
February 18, 2019
Corporate
Longines dives into the HydroConquest universe during a special event in Singapore attended by Aaron Kwok

Drawing its inspiration from the fascinating world of water sports, the HydroConquest collection combines technical excellence and traditional elegance, both distinguishing hallmarks of Longines. The Swiss watch brand chose the rooftop of The Fullerton Bay Hotel in Singapore, with its breathtaking views of the sea and the famous Marina Bay Sands Hotel, to present the emblematic sports line’s new models, which preserve the traditional style of diving watches.

 

A coloured ceramic insert has been added to the bezel of the new HydroConquest models. This highly technical and scratch-resistant material enhances the sporty, modern character of the watches. The HydroConquest collection is inspired by the unique requirements of scuba diving and features water-resistance to 300 metres, a unidirectional rotating bezel, a screw-down crown and case back, crown protection and a double security folding clasp with integrated diving extension.

 

 “The demand for sports watches, and especially for diving style watches, has increased significantly these past few years,” explains Walter von Känel, President of Longines. “We are delighted to introduce our new HydroConquest models with ceramic, as these watches will appeal to dynamic individuals looking for distinctive, contemporary timepieces.”

 

After making an appearance at the opening of the new Longines Boutique in Marina Bay Sands, Longines Ambassador of Elegance Aaron Kwok attended the HydroConquest event. The multi-talented artist shared his opinion of the new HydroConquest models. “As a watch lover, I really appreciate the bezel’s ceramic insert. These watches have a sporty silhouette and an elegant style, making them suitable for daily wear and appropriate for all occasions. The new HydroConquest models’ fresh look complements all attire”

 

Besides the current collection with an aluminum insert on the bezel, the new HydroConquest models’ ceramic insert is available in several colors to adorn the wrists of all water sports enthusiasts. These models come in blue, black or grey, with a dial that matches the bezel’s ceramic insert and rubber strap, while the metal version combines polished and brushed steel for a truly impressive finish. Available in two sizes (41 mm and 43 mm), these HydroConquest timepieces offer the choice of three hands and a calendar or a chronograph.

Discover the event

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Aishwarya Rai Bachchan, Kuwait, boutique opening, first boutique in Kuwait
January 24, 2019
Corporate
Longines inaugurates its first boutique in Kuwait in presence of Aishwarya Rai Bachchan

On Wednesday, Longines had the pleasure of inaugurating its new Kuwait boutique located in the renowned “The Avenues” mall. To celebrate this unique event, Longines Ambassador of Elegance Aishwarya Rai Bachchan honored us with her presence to cut the ribbon with Mr. Charles Villoz, Longines Vice President, Mr. Patrick Aoun, Longines Brand Manager Middle East and Mr. Ali Morad Behbehani, Behbehani Group President.

Considered by many as one of the world’s most beautiful women, the Bollywood superstar Aishwarya Rai Bachchan has embodied Longines’ slogan “Elegance is an Attitude” for 20 years. As in all times, she brought glamour and sophistication to this opening during which she was wearing a timepiece from the Longines Master Collection Blue Edition, featuring a sunray blue dial with diamonds indexes.

On this occasion, Longines Vice President Charles Villoz said: ”We are really proud to have opened our first boutique in Kuwait in this extraordinary venue. We are delighted to provide our customers with the opportunity to discover our various collections in an elegant environment reflecting Longines’ traditional values”

Besides, Behbehani Group President Ali Behbehani, declared: “Longines is highly appreciated in the Kuwaiti market marking the importance of opening up its very own boutique at The Avenues”. He added “We strive to offer our customers the best shopping experience in Kuwait”.

The new boutique is a contemporary interpretation of Longines’ traditional values and illustrates the brand’s innate ability to match elegance and innovation. Its crystal-clear facade provides an unobstructed view and illuminates the entire space. A dedicated corner will allow customers to discover The Longines Equestrian Collection illustrating the brand’s longstanding commitment to equestrian world.
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Longines Ambassadors of Elegance; Stefanie Graf; Andre Agassi; Melbourne Boutique
January 16, 2019
Corporate
Longines Ambassadors of Elegance Stefanie Graf and Andre Agassi unveil Longines first Melbourne Boutique

On Wednesday 16 January 2019, Longines inaugurated its first Boutique in Melbourne, located in the heart of Collins Street, Melbourne’s premier shopping strip. Longines Ambassadors of Elegance Stefanie Graf and Andre Agassi joined the Swiss watch brand for the traditional ribbon-cutting ceremony. Elegant by design and housing some of Longines’ most exclusive timepieces, the newest retail outlet is 74-square metres.

“We are delighted to open our first Boutique in Melbourne and to offer our Australian customers the opportunity to discover our watches and to enjoy Longines universe in a premium environment”, commented Walter von Känel, President of Longines. Andre Agassi said, “Melbourne feels like home after competing in nine Australian Opens since 1995. My wife and I feel privileged to officially open this beautiful store and celebrate the innate elegance of the brand.”

On this occasion, Stefanie Graf and Andre Agassi presented the Conquest V.H.P. Stefanie Graf & Andre Agassi Foundations to the generous buyers, who acquired these bespoke timepieces created to celebrate the 10-year milestone with both tennis legends. Limited to 10 pieces, these exclusive models were auctioned last year with all proceeds going to Children for Tomorrow and the Andre Agassi Foundation for Education, two charities founded by the Ambassadors of Elegance.
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Longines launches; new boutique; Singapore; Wisma Atria; Orchard Road
December 18, 2018
Corporate
Longines launches a new boutique in Singapore at Wisma Atria, Orchard Road

Longines celebrated the opening of its new Singapore boutique at Wisma Atria in the presence of Chi Ling Lin, Longines Ambassador of Elegance. Spanning over 1,500 square feet, it is the largest Longines boutique in Singapore. Watch collectors, members of the press and invited guests witnessed the opening ceremony and joined in the celebrations.

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