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Simon Baker is back for the 2019 edition of the Prix de Diane Longines, the epitome of elegance
May 16, 2019
Corporate
Simon Baker is back for the 2019 edition of the Prix de Diane Longines, the epitome of elegance

The 170th edition of the Prix de Diane Longines will be held on Sunday 16 June at the Chantilly racecourse. With just a month to go before this elegant equestrian event is held at the horse capital, Longines and its Partner France Galop have unveiled the highlights of the 2019 edition during a press breakfast at the Cercle d’Aumale in Paris, which pays homage to Henri d’Orléans, Duke of Aumale, to whom we owe the stunning Domain of Chantilly. The prestigious Prix de Diane Longines – a thrilling day of events with no less than eight thoroughbred races – is the world’s most important race for fillies. For the occasion, the Chantilly racecourse will delight the tens of thousands of spectators with decor inspired by jockey silks: graphic adornments and lovely colours creating a lively and playful atmosphere. 

 

The traditional equestrian event Prix de Diane Longines is also a chance to attend two races the brand lends its name to: the Prix Longines Future Racing Stars and the Prix de la Reine Marie-Amélie Longines, in which young jockeys from all over the world and FEGENTRI (International Federation of Gentlemen and Lady Riders) riders compete. Longines is pleased to time the races, showcase up-and-coming talent and racing amateurs, as well as award the winners with elegant timepieces.

 

This year, Longines is especially proud to welcome its Ambassador of Elegance, the Australian actor and racing enthusiast Simon Baker, who is sure to add an elegant touch to the event. Simon Baker will have the pleasure of being present at the event’s main race. At the end of the Prix de Diane Longines and accompanied by representatives of the brand, he will present elegant Longines watches to the winning filly’s team.

 

The “Mademoiselle Diane par Longines” award will be held, like every year, at the Village de Diane, where the 10 most elegant female spectators from the event will showcase their most beautiful outfits for a chance to win the renowned award. Simon Baker will present the winner with the event’s Official Watch, a steel and rose gold model from the Record collection featuring a mother-of-pearl dial adorned with diamond indexes. This piece, alongside other Longines collections, will be showcased at the Longines boutique at the Village de Diane.

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Longines; new all-ceramic; Longines’ HydroConquest; Mexico City
April 12, 2019
Corporate
Longines launches the new all-ceramic version broadening Longines’ HydroConquest in Mexico City

On Friday April 12, Longines unveiled its new all-ceramic version broadening Longines’ HydroConquest during an exclusive event held in its Palacio de Hierro boutique located in the Polanco neighbour of Mexico City. As a world premiere, Longines Vice President Charles Villoz presented this new timepiece entirely made from black ceramic to guests and selected media

The dynamic profile of this watch completes a line recently augmented with variations featuring a bezel enhanced by a coloured ceramic insert. Combining the technical excellence and traditional elegance of the brand, the HydroConquest collection draws its inspiration from the world of aquatic sports.

Longines has recently given its HydroConquest line a new brilliance by creating sleek models featuring a bezel embellished with a coloured ceramic insert. Today, the brand goes even further in using this exclusive material with a model entirely made from black ceramic whose dial proudly displays its chemical composition: ZrO2. This highly technical and scratch-resistant material is perfectly suited to the sporty look of the new HydroConquest watch. Its boldness is further heightened by the different finishes of each of its components: a matte dial, a polished case, a round satin bezel and a back blending a circular satin and matte finish.

An iconic representation of the sports watches created by Longines, the HydroConquest collection meets the expectations of those who are drawn to the open sea while remaining true to the elegance of the Swiss watchmaker. Preserving the traditional style of diving watches, the new HydroConquest is inspired by the unique requirements of the sport. Its water resistance to 300 metres, unidirectional rotating bezel, screw-in crown and double security folding clasp are all features that emphasize the style of this timepiece.

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new; all-ceramic version;Longines HydroConquest collection
April 10, 2019
Corporate
A new all-ceramic version broadens the Longines HydroConquest collection

Longines has recently given its HydroConquest line a new brilliance by creating sleek models featuring a bezel embellished with a coloured ceramic insert. Today, the brand goes even further in using this exclusive material with a model entirely made from black ceramic whose dial proudly displays its chemical composition: ZrO2. This highly technical and scratch-resistant material is perfectly suited to the sporty look of the new HydroConquest watch. Its boldness is further heightened by the different finishes of each of its components: a matte dial, a polished case, a round satin bezel and a back blending a circular satin and matte finish.

 

An iconic representation of the sports watches created by Longines, the HydroConquest collection meets the expectations of those who are drawn to the open sea while remaining true to the elegance of the Swiss watchmaker. Preserving the traditional style of diving watches, the new HydroConquest is inspired by the unique requirements of the sport. Its water resistance to 300 metres, unidirectional rotating bezel, screw-in crown and double security folding clasp are all features that emphasize the style of this timepiece.%break%Inside its 43 mm case, this three-hand and a calendar watch features a self-winding mechanical movement (L888.3) developed exclusively for Longines. The radiant white of its Super-LumiNova® coated indexes and hands contrasts with the deep black of its dial. The new HydroConquest comes with a black rubber strap offering precise size adjustment for optimal comfort.

 

With its strong identity and highly distinguished lines, this all-ceramic version will find its rightful place on the wrists of aquatic sports lovers who seek to combine performance and elegance.

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Longines Ambassador of Elegance Stefanie Graf; foundation; Hamburg
February 27, 2019
Corporate
Longines Ambassador of Elegance Stefanie Graf opens the doors of her foundation in Hamburg

On February 27, 2019, Stefanie Graf and her foundation, Children for Tomorrow, were pleased to welcome Swiss watch brand Longines in Hamburg (GER). Initiated by the German tennis legend in 1998, the institute - located at the University clinic of Hamburg Eppendorf - assists children and families who have been victims of war, persecution and violence.

Stefanie Graf says: “Longines has been so generous and supportive to what is dear to my heart, my foundation Children for Tomorrow. For over 20 years we have specialized in treatment with our trauma therapy providing care to as many children as possible who have suffered through war, exile and violence.  These inner wounds are so often overlooked. Raising awareness for what these children have to endure and what is needed to heal them is the mission of Children for Tomorrow.  We want to give as many children as possible a new perspective for a healthy future.”

The non-profit organization brings light to the sensitive issue of refugees and their psychological well-being. A qualified team of specialists helps the children and teenagers to overcome their traumas with different psychological treatments and activities, such as art therapy. This Wednesday, a watchmaker from Longines was present at the foundation to initiate the children to his craftsmanship.

This event also gave the opportunity for Stefanie Graf and Longines to reaffirm their long lasting partnership, initiated in 2008 and celebrated last summer through the auction sale of 10 limited “Conquest V.H.P. Stefanie Graf & Andre Agassi Foundations” watch sets. All proceeds were donated to Children for Tomorrow and The Andre Agassi Foundation for Education, two charities founded by the two Ambassadors of Elegance.


Elegance of the heart

Longines’ fundamental values of excellence and elegance have always led it to pursue and promote the highest social ideals. In this regard, the winged hourglass brand has forged various partnerships over the years to channel its support for different charitable organizations.

Walter von Känel, President of Longines says: “Longines’ core values have always led the brand to serve philanthropic purposes. We are particularly proud and honoured to work alongside the Children for Tomorrow Foundation, helping children and their families to build a better future. The altruism, dedication and generosity shown by its founder, Longines Ambassador of Elegance Stefanie Graf, are a source of inspiration and a perfect illustration of the true elegance – the elegance of a generous heart – so dear to our brand.” Stefanie Graf adds: “I am extremely grateful to represent a company like Longines, rich in history, tradition, quality and craftsmanship.  We share a commitment to making a difference in other people’s lives. Giving and caring is a big part of who they are.”


About Children for Tomorrow

Children for Tomorrow is a non-profit foundation with the goal of supporting and initiating projects that provide assistance to children and families who have become victims of war, persecution and violence. These children have withstood terrifying experiences, some having lost their parents and close relatives. As a result of their psychological traumas, some have suffered from or still have sleep disorders, nightmares, depression or other symptoms. In order to overcome these traumas, psychotherapeutic therapy conducted by trained and qualified personnel is required. The financial resources from the Children for Tomorrow foundation serve to heal the psychological wounds within. For more information, visit www.children-for-tomorrow.com/
 

Stefanie Graf and Longines

A female tennis icon with a supremely precocious talent – she began playing tennis at the age of 4 – a court virtuoso admired for her professionalism and courage, Stefanie Graf has left an indelible mark on the history of tennis. She was a phenomenally successful player throughout her 17-year career : 902 wins, including 22 Grand Slams, an Olympic gold medal, number 1 in the WTA rankings for 377 weeks – a record unbroken to this day. Stefanie Graf is a truly iconic figure in sporting history. Stefanie Graf shares Longines’ drive for excellence, performance and elegance. Through her courage, commitment and generosity, the champion perfectly embodies the brand’s values, as illustrated by its slogan : Elegance is an attitude. The watchmaking brand is therefore proud to support the Children for Tomorrow Foundation and the work of its Ambassador of Elegance.

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Longines Ambassador of Elegance; Aaron Kwok; Marina Bay Sands Boutique; Singapore
February 19, 2019
Corporate
Longines Ambassador of Elegance, Aaron Kwok unveiled Marina Bay Sands Boutique in Singapore

Longines celebrated the relocation of its Singapore Marina Bay Sands Boutique in the presence of Longines Ambassador of Elegance, Aaron Kwok. After the traditional ribbon cutting ceremony, guests were invited into the Boutique by Singaporean actress and host, Oon Shu An to experience the Boutique and share the moment with Aaron Kwok as he commemorated his presence with a poster signing ceremony.

Spanning over 1,000 square feet, the Boutique’s design strikes a balance in maintaining tradition with a modern touch. Natural marble stone was used on the façade of the Boutique, this matches the interior where clean, luminescent white walls are perfectly contrasted by the blend of lacquered wood furniture, leather and soft grey flooring.

The Boutique is completed with a Heritage corner with timepieces flown in from the brand’s museum in Saint-Imier, Switzerland and an Equestrian corner which pays tribute to the brand’s involvement with the elegant sport.

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HydroConquest; special event; Singapore; Aaron Kwok
February 18, 2019
Corporate
Longines dives into the HydroConquest universe during a special event in Singapore attended by Aaron Kwok

Drawing its inspiration from the fascinating world of water sports, the HydroConquest collection combines technical excellence and traditional elegance, both distinguishing hallmarks of Longines. The Swiss watch brand chose the rooftop of The Fullerton Bay Hotel in Singapore, with its breathtaking views of the sea and the famous Marina Bay Sands Hotel, to present the emblematic sports line’s new models, which preserve the traditional style of diving watches.

 

A coloured ceramic insert has been added to the bezel of the new HydroConquest models. This highly technical and scratch-resistant material enhances the sporty, modern character of the watches. The HydroConquest collection is inspired by the unique requirements of scuba diving and features water-resistance to 300 metres, a unidirectional rotating bezel, a screw-down crown and case back, crown protection and a double security folding clasp with integrated diving extension.

 

 “The demand for sports watches, and especially for diving style watches, has increased significantly these past few years,” explains Walter von Känel, President of Longines. “We are delighted to introduce our new HydroConquest models with ceramic, as these watches will appeal to dynamic individuals looking for distinctive, contemporary timepieces.”

 

After making an appearance at the opening of the new Longines Boutique in Marina Bay Sands, Longines Ambassador of Elegance Aaron Kwok attended the HydroConquest event. The multi-talented artist shared his opinion of the new HydroConquest models. “As a watch lover, I really appreciate the bezel’s ceramic insert. These watches have a sporty silhouette and an elegant style, making them suitable for daily wear and appropriate for all occasions. The new HydroConquest models’ fresh look complements all attire”

 

Besides the current collection with an aluminum insert on the bezel, the new HydroConquest models’ ceramic insert is available in several colors to adorn the wrists of all water sports enthusiasts. These models come in blue, black or grey, with a dial that matches the bezel’s ceramic insert and rubber strap, while the metal version combines polished and brushed steel for a truly impressive finish. Available in two sizes (41 mm and 43 mm), these HydroConquest timepieces offer the choice of three hands and a calendar or a chronograph.

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