A subtle balance between the classic and the distinct, elegance is one of the hallmarks of Longines watches. It has been a pillar of the brand from the outset, and it always inspires the lines, shapes and materials of its timepieces. Expressed through the brand’s slogan “Elegance is an attitude”, this value forges Longines’ reputation and image around the world.
Since its inception, the Longines DolceVita collection has illustrated contemporary elegance of the Longines watchmaking brand worldwide. Inspired by the "Dolce Vita", it is an homage to the sweetness of life. Today, a new chapter in this collection opens with a unique interpretation featuring softened lines. These new variations will not fail to impress women who have made charm a way of life.
LA GRANDE CLASSIQUE DE LONGINES
Launched in 1992, La Grande Classique de Longines has played a major role in forging the reputation of the winged hourglass brand. This range is a symbol of Longines’ classic elegance and timeless sophistication, and stands out thanks to its very slim profile and wide palette of versions.
A silvery moon on a spring night; a star that glistens reaches its peak and then disappears. A symbol of passing time, living time and the moon that entrances us with its rounded, delicate lines the Longines PrimaLuna is a tribute to this silvery star. Its soft silhouette is enhanced by the exquisite purity of the dial and the whole is illuminated by a play of sparkling diamonds.
Who could forget the 1920s? It was a time of rapid change throughout the world, starting with important progress in many areas, as well as an incredible degree of freedom for artists, and of course stylists too. Fashion and design threw off rigid, centuries-old rules while personal accessories of every description grew increasingly handy, compact and stylish.
THE LONGINES ELEGANT COLLECTION
Since its earliest days, Longines has always focused on elegance. This quality can be found not only in its products but also in its communication, with the now famous slogan "Elegance is an attitude". So it comes as no surprise that the brand is now launching the Longines Elegant Collection, which comprises models that are the perfect embodiment of the classical design and sleek lines typical of Longines timepieces.