LONGINES adds Henry Cavill to its Ambassador of Elegance family

Longines is proud to welcome Henry Cavill as its newest Ambassador of Elegance. The acclaimed actor brings a unique blend of refinement and authenticity that perfectly embodies the brand’s ethos that elegance is an attitude.

This partnership represents Longines’ legacy of collaborating with individuals who exemplify true elegance in both their professional excellence and personal conduct. As an Ambassador of Elegance, Cavill will join Longines in celebrating the timeless sophistication that has characterized the brand since its founding in 1832.

Matthias Breschan, Longines’ CEO, warmly welcomed this new partnership: “In Henry, we recognize a real affinity with our brand’s values. His sophistication, genuine warmth and multifaceted personality reflect what elegance means today. Whether commanding the screen in epic productions or sharing his passions for aviation and equestrianism, he maintains an authenticity and grace that makes him a clear embodiment of the Longines spirit.”

“What draws me to Longines is their understated elegance,” says Cavill. “True quality doesn’t need to announce itself. It’s evident in every detail and in every action. This is a philosophy, backed by generations of precision craftsmanship and artistry, that resonates deeply with my own values.”

As Longines embarks on this new chapter, Cavill plans to take time out from his many upcoming projects to visit the brand's historic headquarters in Saint-Imier, Switzerland, where he will have the pleasure of seeing firsthand the dedication to craftsmanship that has defined the Swiss watchmaker for nearly two centuries.