A Minute with LONGINESwith Longines to discover...

What is a GMT Watch

A GMT watch shows the user two time zones at once. 

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Water resistant watches

Water resistant watches have become an essential accessory for both men and women who lead active lifestyles or simply appreciate the peace of mind that comes with a durable timepiece.

Longines spirit Flyback in black dial and steel bracelet L3.821.4.53.6 Desktop

What is an Automatic Watch & How does it work?

An automatic watch is a self-winding watch. The automatic watch movement uses the motion of the wearer’s wrist to power itself. If worn regularly, the wearer does not have to wind the watch. 

Automatic watch not working: causes and solutions

Automatic watches are crafted to wind themselves through the natural movement of your wrist, yet various factors can halt their operation.

What is a watch bezel? A comprehensive guide

In the world of horology, understanding the watch bezel is essential. Despite its understated presence, the bezel plays a critical role in both the functionality and aesthetics of a timepiece. This comprehensive guide explores its definition, purpose, types, and usage.

How to change the strap on your watch

Refreshing the look of your watch can be as simple as learning how to change its strap. Whether you’re switching to a classic leather band, a sporty rubber strap, or a refined metal bracelet, changing the strap yourself allows for customization while preserving your timepiece’s integrity. 

Collector's watches: timepieces that combine legacy and investment

A collector's watch is much more than a timekeeping instrument. It’s a symbol of masterful craftsmanship and timeless design. 

How to clean a watch?

Regular cleaning is more than cosmetic; it preserves gasket integrity, protects finishes and keeps the movement running as designed. Follow this workshop-grade routine to refresh your Longines timepiece safely at home—whether it wears stainless steel, titanium, leather or rubber.

How to remove links from a watch?

This guide explains Longines bracelet architectures and walks you through each technique so you can achieve a perfectly balanced fit.

How to set a watch – the connoisseur’s guide

Whether you wear a hand‑wound heritage piece, an automatic with a transparent case‑back, or a high‑precision quartz companion, the principles below will keep your timepiece accurate and in peak condition.

How to wear a watch?

From classic analog watches to contemporary chronographs, the choice and manner of wearing your watch can significantly influence your appearance. Here's an expert guide on how to wear a watch elegantly and correctly.

How to wind a mechanical watch?

In this guide, we'll explore what a mechanical watch is, offer step-by-step instructions on winding your watch effectively, and share essential care tips to keep your treasured timepiece in excellent condition.

How to wind an automatic watch?

An automatic watch is a marvel of engineering, seamlessly blending craftsmanship and precision mechanics. Unlike quartz watches that rely on batteries, automatic timepieces harness the natural motion of your wrist to keep ticking. Here's your definitive guide.

Exploring the varied movements of watches

This guide delves into the world of watch movements, covering manual, automatic, and quartz types, and tracing their evolution. Discover the intricacies of these mechanisms and learn how to maintain your valued timepiece.

How to read a watch dial: a comprehensive guide

In this guide, we will delve into the core aspects of how to read a watch dial, explore the various types available, and discuss the key features that enhance the timekeeping experience. Whether you are a novice or an experienced collector, mastering how to read a watch dial will enrich your understanding and appreciation of horology.

How to choose a watch according to your wrist size?

Here's a comprehensive guide on how to select a watch based on your wrist size, featuring classical, mechanical, and automatic watch categories.

How to store a watch: essential tips for your timepieces

From selecting the ideal method to maintaining favorable conditions, these insights help you protect your collection and keep each watch ready for every occasion—at home or while traveling.

What is an automatic watch?

For watch aficionados, automatic watches represent a harmonious fusion of tradition and innovation, admired for their precision and craftsmanship.

What wrist should you wear your watch on?

Traditionally, wristwatches are worn on the non-dominant hand, meaning if you're right-handed, your watch typically sits on your left wrist, and vice versa. But why is this the norm, and are there reasons to consider switching?

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What is Power Reserve on a Watch?

One of the most asked-about concepts in mechanical watches is power reserve. Essentially, power reserve is the amount of stored energy inside a mechanical watch (the amount of time it can continue to run for) before running out of power.

L2.910.4.78.3 The Longines Master Collection watch

Different Types of Calendar Watches

There are a host of types of calendar functions built into a watch—each of which operates slightly differently from one another, with some being simple and some being highly complex.

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Titanium watches: Renewing your watch collection with style and durability

For anyone looking for a watch that blends style with durability as well as functionality, then titanium watches are the best option. These watches have sleek lightweight designs which make them perfect for people who love luxury and performance. What then makes titanium watches different from others? Let's discover the unique features that make them stand out.

L3.782.4.96.6 Longines Hydroconquest watch on a hand

What Defines A Dive Watch?

For those dive enthusiasts who are looking for a watch that can go the distance (and depths), there are many watch options that may suit these needs.

Accuracy of Automatic Watches

Here we take a look at the standard accuracy of automatic watches and of quartz watches, as well as at the factors that can affect accuracy in automatic watches.

L4.209.1.97.7 La Grande Classique de Longines watch

Understanding PVD

In watchmaking, we often hear the term PVD as it pertains to a color or coating, but it helps to understand exactly what PVD is.

What is a Chronometer?

Chronometer watches are highly accurate timepieces that have undergone a series of strict precision tests over a period of time in a host of different circumstances.

L3.781.4.96.6 Hydroconquest Longines watch

Defining “Swiss-Made” Watches

What is a Swiss watch? The answer may appear simple, a watch made in Switzerland. However there are more factors to consider as it does not mean a watch was 100% made in Switzerland.

L2.773.4.78.6 The Longines Master Collection watch

Understanding Automatic and Quartz Movements

With watch collecting on the rise, many novice watch lovers often wonder whether it’s best to own a quartz watch or an automatic mechanical watch. There is no right or wrong answer, but it's good to understand the difference.

The Balance Spring

This is considered the brain of the mechanical watch, and the place where time is measured. Along with the balance, it is the watch's regulating organ. Its quality determines the watch's accuracy. 

Diamond watches

Diamonds are classified according to four criteria: cut, colour, clarity and carat.

Super Luminova

Swiss Super-LumiNova is a material that has similar properties to radium and tritium – except it is not radioactive, and it is more environmentally friendly.

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Bronze

Used in watchmaking for decades, bronze is an ancient alloy which is frequently used in the nautical industry and in the world of scuba diving.

Rubber Straps

Their high-end quality is a perfect match for the sporty elegance that characterises Longines' watches.

Chronometer Certification

The exact definition of a chronometer and a chronograph is set out by the International Organization for Standardization (ISO).

Leather Straps

Leather has had countless uses since time immemorial. Processing leather has always involved a variety of different crafts, most of which are still practised today.

Ceramic

Technical ceramics, high-tech materials which start out in powder form, only melt at very high temperatures. They cannot, therefore, be turned to liquid to make them flow, like metals.

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Sapphire crystal watch

Synthetic material used for the crystal that protects the watch dial and/or its mechanism. 

Gold & Gold Cap

Fine gold in its pure state (24 karats) is a highly malleable metal that is not easy to finish (polish). It must therefore be alloyed with other metals to enhance its properties and enable its transformation for use in jewellery and watchmaking.

Mother of Pearl

Long sought after for decoration, marquetry and jewellery making, mother of pearl comes from the interior coating of certain mollusc shells.

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Mechanical Movements

The qualities of mechanical watches and how to preserve them.

Welcome to the official watch blog by Longines — a space dedicated to those who appreciate timeless design, precision engineering, and the art of Swiss watchmaking. More than just a collection of articles, this blog is a curated experience, offering an insider’s look into the world of Longines. Here, we share our passion for horology through in-depth stories, reflections on our heritage, and the innovations that continue to shape our legacy.

Whether you're an avid collector, a first-time buyer, or simply fascinated by fine watchmaking, the Longines Blog is designed to inspire and inform, in the spirit of elegance that defines our Maison since 1832.

Dive into the art of watchmaking

At Longines, watchmaking is an art form, passed down through generations. Our watch blog invites you to explore the meticulous processes behind each creation — from the initial design sketches to the final assembly of movements and complications. We shed light on the delicate balance between tradition and modernity that fuels our craftsmanship, revealing how technical mastery meets aesthetic excellence in every Longines timepiece.

Through our editorial content, readers gain a deeper understanding of the materials we choose, the technologies we embrace, and the vision that drives our horological expertise.

Explore our signature collections

Each Longines collection tells a story — of elegance, performance, heritage, or adventure. In our watch blog, we take you behind the scenes of our most emblematic lines, such as the Longines Master Collection, Spirit, HydroConquest, and DolceVita. You’ll discover the inspirations that shaped them, the key features that define them, and the moments in time they capture.

Whether you're seeking a classic dress watch, a modern chronograph, or a sport-oriented diver's model, our blog highlights the unique identity of each range, helping you find the timepiece that reflects your own sense of style.

Stories from the Longines universe

Our universe is not limited to watches — it extends to the individuals and stories that bring them to life. Through exclusive interviews and event coverage, the Longines watch blog introduces you to the brand’s ambassadors, athletes, explorers, and artists who embody our values of elegance and performance.

We also open the doors to the world of international events where Longines is a proud partner, from equestrian competitions to alpine skiing and artistic collaborations. Each article reveals how our commitment to excellence resonates far beyond the wrist.

Timeless advice for watch enthusiasts

Whether you're caring for a treasured heirloom or considering your next purchase, our watch blog provides expert advice tailored to all levels of horological curiosity. Learn how to properly maintain your automatic watch, store your collection safely, or choose the perfect model for a special occasion.

Our practical guides and style tips are written with the same attention to detail that goes into our watches — ensuring every reader feels confident, informed, and inspired to make their time count.

The spirit of elegance, one article at a time

The Longines Watch Blog is more than a journal — it's an invitation to experience time through the lens of a Maison that values legacy, elegance, and precision. As you browse our content, you’ll discover the deep connection between past and present, innovation and tradition, and most importantly, between a watch and its wearer.

Join us as we continue to write the next chapter of our horological journey — one that honors our heritage while embracing the future, always with elegance as our guiding principle.