Our Universe
A global brand since its foundation, Longines continues its commitment to watchmaking in more than 150 countries whilst remaining faithful to its historical values. Elegance, its fundamental virtue, remains the principle by which all the brand’s activities around the world are governed today.
The Company
Longines’ History
From its creation in St-Imier, Switzerland, in 1832 to this day, the history of the Longines watchmaking company has been marked by many important events. You can now discover all of them through a chronology presenting the main highlights of its existence. Explore nearly two centuries of history and watchmaking tradition.
The Longines Museum
At the company’s headquarters in Saint-Imier, where the Swiss watchmaker is based since its creation, a museum recounts the rich history of Longines. Throughout the various exhibitions you can discover Longines’ watchmaking tradition, its innovation, its elegance, and its taste for adventure and sports. You can also appreciate the many exploits to which the winged hourglass brand’s watches have contributed, thanks to their reliability and their precision.
Ambassadors & Personalities
With its legacy stories from the past decades, the brand has won renown for its expertise and its timeless elegance. A true hallmark of the brand, expressed through its slogan “Elegance is an attitude”, elegance is one of Longines’ core values, guiding the choice of every single one of its Ambassadors.
