ウォッチメイキング トラディション

As a traditional watchmaking company, Longines has been producing exceptional timepieces since the very beginning. Today, the Longines Master Collection is the perfect illustration of this corporate ethos, as can be seen from the success enjoyed by this range since it was launched in 2005. All fitted with self-winding movements, the various models in this collection offer many special features. The Longines Master Collection brings together the classical elegance and excellent quality which never cease to delight those who appreciate exceptional timepieces.

Since its earliest days, Longines has always focused on elegance. This quality can be found not only in its products but also in its communication, with the now famous slogan "Elegance is an attitude". So it comes as no surprise that the brand is now launching the Longines Elegant Collection, which comprises models that are the perfect embodiment of the classical design and sleek lines typical of Longines timepieces. Available in three sizes and fitted with self-winding, mechanical movements, these watches offer a broad choice of dials, each presenting its own definition of elegance.

Who could forget the 1920s? It was a time of rapid change throughout the world, starting with important progress in many areas, as well as an incredible degree of freedom for artists, and of course stylists too. Fashion and design threw off rigid, centuries-old rules while personal accessories of every description grew increasingly handy, compact and stylish. The ladies’ and men’s watches of the Longines evidenza collection draw their inspiration from that broad shift in habits and styles. While a 1925 model inspired the specific design of Longines evidenza, its tonneau shape goes back to a Longines model dating from 1911.

Longines combines the original aesthetics of its most remarkable historic models with the most modern watchmaking techniques. Heritage Classic pieces are a tribute to the innovative spirit that has driven Longines’ watchmakers from the outset. Longines timepieces draw from this expertise and illustrate the durability that is the brand’s signature, as well a consistent desire to honor history.