Since its first chronograph model was created in 1878 to this day, Longines has always been a pioneer in timekeeping. Driven by its spirit of innovation and its interest in the world of sport, the brand has been associated with alpine skiing since the early 20th century. It all began in 1924, when for the first time Longines provided the timekeeping equipment for a military ski race organised not far from its manufacture in Saint-Imier, Switzerland.
Bringing its timekeeping expertise to bear, Longines is now the main partner of the International Ski Federation (FIS). The brand has also secured an active presence in winter sports as the Official Timekeeper of the FIS Alpine Ski World Cup and FIS World Championships.
Discover our Alpine Skiing Ambassadors and Personalities
The talented American alpine skier Mikaela Shiffrin joined the Longines family in 2014.
The Swiss alpine skiing prodigy wears the colours of Longines since 2019.
Ski star Loïc Meillard joined Longines to underscore the power of ski with his immense ambition.
Longines proudly supports the Italian alpine skier Alex Vinatzer in his pursuit of ultimate precision and excellence.
Alpine slalom talent and Longines ski athlete Clément Noël scales new heights with his phenomenal commitment to ski.
Mélanie Meillard shares a mutual desire with Longines to inspire skiers with her strength and courage.
The brand has played a role in the development of the discipline ever since by devising ever more advanced timekeeping systems. The latest innovation is the Longines Live Alpine Data, which enables live measurement of very accurate data on the skiers during competition.
Used by athletes, coaches and audiovisual production professionals, this data helps to give the spectators an even richer experience.