Ski star Loïc Meillard joined Longines to underscore the power of ski with his immense ambition.
His favorite collection
Loïc’s passion for alpine skiing started from the moment he was put on skis, at the age of two. Skiing for fun at the beginning, the young athlete from the canton of Neuchâtel then joined the Hérémencia Ski Club, which led him to enjoy competing.
He rapidly displays his impressive talent at an international level, by winning two medals in the Junior FIS Alpine World Championships in Åre, in 2017 (giant slalom and combined). The following season, he finishes in the Top-10 of five FIS Alpine World Cup races, which leads him to claim, along with his sister Mélanie, the Longines Rising Ski Star title, a prize rewarding the best skier under 23 (21 in the female category) of the FIS Alpine World Cup season. The end of 2018 marks his first World Cup podiums, as he secures two second places in Saalbach-Hinterglemm, in giant slalom and slalom.
His two bronze medals in the FIS Alpine World Ski Championships in Cortina d’Ampezzo (alpine combined and parallel) in 2021, as well as his fantastic results and consistency in the World Cup season after season simply confirm his excellence in this sport.
Discover all our Sports Ambassadors
The talented American alpine skier Mikaela Shiffrin joined the Longines family in 2014.
The Swiss alpine skiing prodigy wears the colours of Longines since 2019.
Longines proudly supports the Italian alpine skier Alex Vinatzer in his pursuit of ultimate precision and excellence.
Alpine slalom talent and Longines ski athlete Clément Noël scales new heights with his phenomenal commitment to ski.
Mélanie Meillard shares a mutual desire with Longines to inspire skiers with her strength and courage.
The passionate and perseverant Swiss horse rider, Jane Richard, continues her shared vision of excellence with Longines in the equestrian world.
The standout Swiss show jumping rider and Longines Family Member Bryan Balsiger inspires the new generation of riders with his drive for excellence.
Longines Ambassador of Elegance Sabine Schut-Kery harnesses her power and influence as elite dressage rider.
The Swiss watch brand Longines is thrilled to welcome Swiss showjumping rider Edouard Schmitz to its Family.
Fine dressage talent Sönke Rothenberger has become a Longines Ambassador of Elegance.
Talented dressage rider, Semmieke Rothenberger, on the way to the top of her discipline with her shared commitment to excellence with Longines.