Loïc Meillard

Ski star Loïc Meillard joined Longines to underscore the power of ski with his immense ambition.


His favorite collection


Longines Ski Ambassador Loïc Meillard

Loïc’s passion for alpine skiing started from the moment he was put on skis, at the age of two. Skiing for fun at the beginning, the young athlete from the canton of Neuchâtel then joined the Hérémencia Ski Club, which led him to enjoy competing. 

He rapidly displays his impressive talent at an international level, by winning two medals in the Junior FIS Alpine World Championships in Åre, in 2017 (giant slalom and combined). The following season, he finishes in the Top-10 of five FIS Alpine World Cup races, which leads him to claim, along with his sister Mélanie, the Longines Rising Ski Star title, a prize rewarding the best skier under 23 (21 in the female category) of the FIS Alpine World Cup season. The end of 2018 marks his first World Cup podiums, as he secures two second places in Saalbach-Hinterglemm, in giant slalom and slalom. 

His two bronze medals in the FIS Alpine World Ski Championships in Cortina d’Ampezzo (alpine combined and parallel) in 2021, as well as his fantastic results and consistency in the World Cup season after season simply confirm his excellence in this sport. 

Alpine Skiing

The pioneering spirit lives on
Longines Ambassador Loïc Meillard is wearing a Longines Spirit


Historically, Longines has accompanied legendary pioneers as they conquer air, land and sea.


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