Jennifer Lawrence
Jennifer Lawrence
Jennifer Lawrence, Oscar-winning actress and activist, is now a LONGINES Ambassador of Elegance.
Jennifer Lawrence
Jennifer Lawrence, Oscar-winning actress and activist, is now a LONGINES Ambassador of Elegance.
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Jennifer Lawrence is an Academy Award–winning actress, producer and activist. She has starred in acclaimed films such as Silver Linings Playbook - which earned her the Academy Award for Best Actress in 2013 - American Hustle, Don’t Look Up, Joy, and The Hunger Games trilogy. In 2018, Lawrence expanded her influence behind the camera by co-founding Excellent Cadaver, a production company dedicated to telling bold, thought-provoking stories.
Together with her producing partner, Justine Ciarrocchi, Lawrence has cultivated a dynamic slate of critically lauded, including No Hard Feelings, Causeway, and the powerful documentaries Zurawski v. Texas and Bread & Roses—the latter honoured with a prestigious Peabody Award. Their latest project, with Lawrence both starring in and serving as a producer, is a gripping adaptation of Die My Love, which premiered at the 2025 Cannes Film Festival and is slated for release in November. Beyond her work in film, she is a passionate advocate for gender equality and serves on the board of RepresentUs, a non-partisan organization working nationwide to pass powerful anti-corruption laws.
In the new PrimaLuna campaign, Longines Ambassador of Elegance Jennifer Lawrence embodies the intimate connection between timeless tradition and modern confidence. The campaign captures her in a solitary moment in an empty opera house, away from the crowds – a dreamlike, poetic atmosphere where she reconnects with spaces and experiences that hold personal meaning.
This setting reflects how the PrimaLuna watch – with its blend of classic elegance and contemporary sophistication – is designed for life’s most private and meaningful moments. Through Jennifer’s natural grace and multifaceted character, the campaign demonstrates that true elegance isn’t about grand gestures but about finding beauty and significance in moments that are uniquely yours.
LONGINES PRIMALUNA
“The new PrimaLuna watch feels timeless. It has the kind of classic elegance that can easily go from day to night, casual to formal.”
Jennifer Lawrence
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