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Horse Racing; Prix de Diane Longines; 2018
June 17, 2018
Horse Racing
Prix de Diane Longines 2018

The 169th edition of the Prix de Diane Longines saw the incredible victory of Laurens ridden by American jockey Patrick McDonald at the world’s most important race for fillies. The eagerly anticipated racing event took place at the sumptuous Chantilly racecourse on Sunday 17 June 2018 in front of thousands of spectators who flocked to watch the day’s eight thoroughbred races. As the Title Partner, Official Timekeeper and Watch of the event, Longines celebrated Laurens’ remarkable performance by awarding its owner, trainer and jockey with elegant timepieces. They were presented by Zhao Liying, Longines Ambassador of Elegance, who joined the Longines family in 2017 to mark the brand’s 185th anniversary. Renowned for her remarkable acting talent and widely recognised as a true style icon, Zhao Liying has over 60 million fans on Chinese platform Weibo.

At the emotional sporting event, Zineb El Briouil put in a winning performance on Beaupreau in the Prix Longines Future Racing Stars, which is open to young jockeys from riding schools across the world, allowing the winner to be granted a school bursary. Meanwhile amateur jockey Alice Bertiaux and her horse Ducale di Maremma took first place in brilliant style in the Prix de La Reine Marie-Amélie Longines, a race between female riders from FEGENTRI (International Federation of Gentlemen and Lady Riders). The watch brand has always been committed to showcasing the passion of up-and-coming talent and amateurs for their favourite sport, and it was therefore delighted to award the champions of the races with an elegant Longines watch.

At the day of races, imbued with its own unique brand of elegance, the event’s Official Watch was also revealed to spectators: a model from the Record collection. The line combines classic elegance and excellence with the aim of becoming one of the brand’s flagship ranges. Given their high accuracy, all the models in the Record collection have been certified as chronometers by the COSC (Official Swiss Chronometer Testing Institute). A timepiece belonging to the Record collection was presented by Zhao Liying to the most elegant female racegoer, Joana Contremoulin, the winner of the “Mademoiselle Diane by Longines” award.

In addition, Longines is delighted to be the main patron of the “Painting the Races” exhibition held at the Domain of Chantilly from 16 June to 14 October 2018. The brand is proud to be associated with the exhibition, which will allow the public to discover exceptional works featuring racehorses dating from the late 18th century to the late 19th century. The equestrian world has been of central importance to Longines for over 140 years.

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FEI Nations Cup; Division 1; Sopot
June 17, 2018
Jumping
FEI Nations Cup - Division 1 - Sopot

On Sunday 17th of June, Team Belgium, composed of Olivier Philippaerts, Pieter Devos, Jerome Guery and Niels Bruynseels, were convincing winners of the Longines FEI Jumping Nations Cup of Poland held in Sopot. Second place was taken by Team France, followed by Team USA. As the Title Partner, Official Timekeeper and Watch of this international show jumping competition, Longines was also proud to present another highlight of the event: the Longines Grand Prix on Friday 15th of June. On this occasion, Henrik von Eckermann (SWE) on Castello earned first place, ahead of Margie Goldstein-Engle on Royce and Jaroslaw Skrzyczynski on Chacclana. Longines was proud to grant the winners of both competitions with elegant timepieces as a reward for their great performance.

It was also the occasion for the brand to highlight the Official Watch of the event, a model from the Conquest V.H.P. “Very High Precision”, which represents a new achievement in the field of quartz, combining great precision, high technicality and a sporty look marked by the brand’s unique elegance.

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Longines; inaugurates; Painting the races; patron
June 16, 2018
Corporate
Longines inaugurates the exhibition “Painting the races” as its main patron
The exhibition “Painting the races”, which takes place at the Salle du Jeu de Paume from June 16th to October 14th, allows the public to discover exceptional artworks from the late 18th century to the late 19th century, around the theme of horseracing. The exhibition features three major artists: George Stubbs, Théodore Géricault and Edgar Degas and is perfectly in line with the values of Tradition, Elegance and Performance dear to Longines. The Swiss watchmaking brand places tradition at the center of its innovation to build its future. The same holds for the artists represented in this exhibition: Degas – contemporary to Longines – created some of the most beautiful masterpieces in the continuity of its predecessors, Stubbs and Géricault. In addition, the sumptuous Domaine de Chantilly – as well as the races, which are celebrated in this exhibition – illustrate the Elegance, an intrinsic value of the brand. Finally, Performance applies to the artist, the watchmaker, as well as to the horse and the jockey.
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Longines Global Champions Tour; Cascais; 2018; Nicola Philippaerts; H&M Harley vd Bisschop
June 16, 2018
Jumping
Longines Global Champions Tour - Cascais 2018

The eighth leg of the Longines Global Champions Tour, of which Longines is the Title Partner and Official Timekeeper, ended this Saturday in Cascais. The weekend’s highlight trial, the Longines Global Champions Tour Grand Prix of Cascais, was marked by the victory of Nicola Philippaerts on H&M Harley vd Bisschop. In recognition for his great achievement, the Belgian rider was presented with an elegant Longines timepiece.

During the event, Longines has highlighted a Conquest V.H.P. “Very High Precision” model as the Official Watch. This timepiece represents a new achievement in the field of quartz, in combining great precision, high technicality and a sporty look, marked by the brand’s unique elegance.

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Royal Ascott, agreement renewal; 2018, Horse Racing
June 14, 2018
Horse Racing
Longines and Ascot Racecourse Sign Official Partnership Agreement

This will include use of the Longines logo on the Grandstand and permanent on-course and off-course branding, throughout the year.  The branded chronometer close to the winning post and elegant clock in the Parade Ring will remain in situ. Each Official Partner has a day at Royal Ascot where their brand is given an elevated profile, which includes stalls branding. The day on which this will operate for Longines will be Wednesday.

Longines will continue as ‘The Official Watch of Royal Ascot’, supplying timepieces to winning connections of any horse breaking a track record over the Flat racing season, as well as enjoying several individual race sponsorships, including the Group 3 Longines Sagaro Stakes in May, won by HM The Queen’s Estimate in 2013 on route to her victory in the Gold Cup at the Royal Meeting. 

In line with its historical passion for horses and long term expertise in timekeeping, Longines is also proud to announce that it has developed an ultra-precise and world class timing and positioning system, which is currently in testing at Ascot with a view to launching shortly.

Juan-Carlos Capelli, Vice President and Head of International Marketing of Longines, commented: "Ascot is known worldwide as one of the most prestigious and stylish sporting events on the calendar, with over 300 years of rich history behind it. This enhanced partnership, which sees our brand become an Official Partner of the racecourse, is therefore a perfect vehicle for the promotion of the Longines values - namely tradition, elegance and performance - values which both organisations share.”

Juliet Slot, Chief Commercial Officer at Ascot, added: "Having worked with Longines for several years, it gives me great pleasure that our relationship continues to grow and develop. We are proud to be able to showcase the Longines brand, which reflects our values.”

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President's Cup, Russian Federation, Horse Racing, 2018
June 10, 2018
Horse Racing
Russian Federation President’s Cup

For the third year in a row, Longines was proud to be the Title Partner, Official Timekeeper and Official Watch of the Russian Federation President’s Cup, which was held on Sunday June 10th at the Central Moscow Hippodrome. Longines President Walter von Känel attended the event and witnessed the victory of Stanislav Kruglykhin on Conard. He was rewarded with an elegant Longines timepiece from the hands of Longines President, as a reward for his great performance.

This equestrian rendezvous is the most important and prestigious competition in Russia for thoroughbreds. For this reason, the Russian President Vladimir Poutine attends this event every year, as well as equestrian professionals, lovers and the Muscovite population.

This thrilling race was the occasion chosen by the brand to highlight the Official Watch of the event, its new Conquest V.H.P. Very High Precision model. This timepiece represents a new achievement in the field of quartz, combining great precision, high technicality and a sporty look, marked by the brand’s unique elegance. Displaying a silver dial, this watch houses an ultra-precise movement (+-5 seconds/year), as well as a perpetual calendar.

Longines has been partnering with equestrian sports for more than a century. Today, the involvement of the winged hourglass brand in equestrian sports includes flat racing, show jumping, eventing, endurance, driving and dressage. In these disciplines, our brand is associated with international institutions and events, lends its name to world’s rankings, as well as awards titles and distinctions to outstanding athletes and personalities of the equestrian world. Finally, the close relations that Longines has with this world also relate to the common values of elegance, tradition and performance.
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