Longines opens new Milan Boutique with Ambassador of Elegance, Barbara Palvin

On 19 March, Longines inaugurated its new flagship store on Corso Vittorio Emanuele II, 15, in the heart of Milan, in the presence of its Ambassador of Elegance, Barbara Palvin.

Spanning 250 square metres across three levels and located on one of the city’s most iconic streets, the Boutique reinforces the presence of the winged hourglass brand in Italy. Following its first opening in Rome, Longines has chosen Milan—a city synonymous with style, innovation, and sophistication—for its second Italian Boutique.

This new space, distinguished by its sophisticated and contemporary design, has been created to offer customers a unique and immersive experience, where the elegance of the brand’s timepieces blends seamlessly with Milan’s cosmopolitan atmosphere. Incorporating iconic elements, it creates a refined environment that connects to its local surroundings with the use of regionally inspired materials and design pieces.

A perfect sense of harmony was exemplified by the evening’s exceptional guest of honour: Longines Ambassador of Elegance Barbara Palvin. The embodiment of effortless refinement and striking authenticity, Barbara took centre stage, bringing to life the brand’s cherished vision of elegance.