Grand Opening of Longines’ very first corporate Boutique in Moscow
Longines was proud to celebrate the Grand Opening of its first corporate boutique in Russia, which opened in August 2020, during a gala dinner held at the Club house Kuznetsky Most by Lalique in presence of Longines CEO Matthias Breschan, Longines Ambassadors of Elegance Ingeborga Dapkunaite, Dina and Arina Averina, as well as selected guests and celebrities.
This great event was also the opportunity for the brand to highlight its new ladies models from The Longines Master Collection, which aspire to adorn the wrist of a woman with a strong will and character. Featuring a moon phase display, these timepieces of 34mm diameter come with a choice of different coloured straps (red, blue, taupe) or a stainless steel bracelet.
Ingeborga Dapkunaite, who joined the Longines Family in 2005, was presented a model with a mother-of-pearl dial and taupe strap from the hands of Matthias Breschan, who then delivered a welcome speech emphasising the importance of the Russian market for Longines: “It is an important step in the development of the brand in Russia. We are proud to have opened our first corporate boutique in Moscow and to offer our customers the opportunity to enjoy the Longines universe, as well as to appreciate the wide range of Longines collections in its elegant atmosphere”.
The boutique totally corresponds to the brand’s philosophy and reflects the main Longines values – elegance and attention to details. The warm and light colours of the boutique’s design, together with the leather wall elements and the fine wood create a sophisticated and comfortable atmosphere. A separate hall with permanent exhibition of the heritage historical pieces from the Longines museum in Saint-Imier and a VIP zone with a mini-library will give all the customers a unique opportunity to find out about the nearly 190-year history of the brand.