Today marked the Grand Opening of Longines’ newest boutique in Lanzhou City, China, in the presence of Zhao Liying, Ambassador of Elegance since 2017. As in all times, the acclaimed Chinese actress brought elegance and sophistication to this boutique opening, during which she was wearing a model from La Grande Classique de Longines, adorned with diamonds. Spread across over 62 square meters, the store is located at in the district of Qilihe, Lanzhou, in the Gansu Province and provides the customers with the opportunity to discover Longines’ various collections in an elegant environment reflecting the brand’s traditional values.
In addition to the ribbon cutting ceremony, Zhao Liying also took part in the unveiling of the Chinese Valentine’s Day roadshow, which will travel through eight different locations across the country until August 26th. On this occasion, she commented: “To select a pair of couple watches as a gift for Chinese Valentine’s Day is a romantic and meaningful gesture, as watches illustrates the importance of time and commitment between lovers.”