On 16 April, 2021, Longines celebrated the opening of its new corporate Boutique at Zhengzhou Grand Emporium, China, with its Ambassador of Elegance, Zhao Liying. The Chinese actress unveiled the brand new store, spreading across 65 square meters and featuring a large choice of Longines timepieces, including the most iconic watches, as well as the most recent models. When asked about her favorite collections, Zhao said: “I love the brand’s elegant timepieces, from the Elegant Collection to the HydroConquest, not forgetting the Longines Master Collection and the Longines Spirit. These watches combine refined design with innovative technology, perfectly embodying Longines’ slogan: Elegance is an Attitude.” Alongside Zhao Liying, numerous guests attended the celebration, including media, customers and local representatives. Following the ribbon cutting ceremony, attendees were invited to discover the Boutique as well as the new Longines Spirit exhibition, located on the same floor and also unveiled that day. The new Longines Boutique and the Longines Spirit exhibition are located at Zhengzhou Grand Emporium, No. 126, Hua Yuan Road, Zhengzhou City, China.