Swiss watchmaker Longines has raised the shutters to its boutique at Bugis Junction. Located in the heart of Singapore's Civic and Cultural District, the latest addition is the first point-of sales in the country to boast the new boutique concept. Measuring 43 sq m, the franchise boutique in partnership with homegrown timepiece retailer stalwart All Watches will carry a wide range of timepieces from the brand. From the outside, the core values of the winged hourglass company are highlighted by an eye-catching, transparent design, which also acts as the first point of contact on a customer’s horological journey. The inviting façade design draws customers into the boutique, which then gives pride of place to a selection of carefully curated timepieces. An isolated floating front-lit Longines logo as well as a new iconic blue arch invite customers to enter, while the full-glass storefront portrays a transparent and welcoming ambience.%break%This new boutique concept offers a unique and exclusive environment to discover and experience Longines’ universe. Sleek, contemporary and sophisticated, it also perfectly summarises the watchmaker’s philosophy of “Elegance is an attitude”. On 22 November, Longines CEO Matthias Breschan attended the official opening ceremony of the new boutique at Bugis Junction. Joining him was Mediacorp artiste and Friend of the Brand Rebecca Lim as well as Managing Director of All Watches Mr Sunny Ng. He is delighted with the opening of this new boutique and the important partnership Longines has with All Watches. He said: “This boutique marks a key new chapter in the brand’s development and I’m happy we are bringing this new concept to Singapore, which is an important market for the brand. With this strategic partnership with All Watches, we are happy to give our Singapore customers as well as international tourists an opportunity to discover the world of Longines and its universe of timepieces – there will definitely be a suitable watch for everyone. In this tailor-made space staffed by experienced and passionate advisors, we will make every effort to ensure that each visit is a memorable experience for every customer.”
Daniel Deusser seals the Longines Global Champions Tour Super Grand Prix title with extraordinary victory in Prague
Longines’ enduring relationship with the equestrian world continued to evolve and strengthen at the fourth edition of the Longines Global Champions Tour Super Grand Prix with its role as the Title Partner and Official Timekeeper of the event. Determined to set the highest level of performance, the winners from the previous legs of the 2022 Longines Global Champions Tour Grand Prix competed in the magnificent Czech capital, Prague, and the thrilling climax of this ultimate battle was marked by the resounding victory of Daniel Deusser on Scuderia 1918 Tobago Z, who left his indelible mark on this inimitable championship. The Official Watch presented on this occasion is a model from The Longines Master Collection - a truly refined timepiece for women that subtly blends pure feminine elegance and technical sophistication to delight those wishing to pursue both fine watchmaking and timeless style. Inextricably linked to the equestrian world, Longines further deepened its support for the foremost riders in showjumping as the Title Partner and Official Timekeeper of the Longines Global Champions Tour series. Throughout this dramatic series with many edge-of-seat moments delivered by the elite riders, the Swiss watch brand was once again thrilled to support the fourth edition of the Longines Global Champions Tour Super Grand Prix that took place in the magnificent Czech capital, Prague. Gathering the standout riders and winners from the previous legs of the 2022 Longines Global Champions Tour Grand Prix, the event was a highly-anticipated highlight of the equestrian calendar and attracted equestrian enthusiasts worldwide with breathtaking performances and sustained display of excellence and persistence of the world’s leading riders.%break%On Saturday, German rider Daniel Deusser on Scuderia 1918 Tobago Z jumped brilliantly and claimed the coveted Longines Global Champions Tour Super Grand Prix title by winning in style, becoming the champion amongst the champions. German rider Katrin Eckermann on Cala Mandia and American rider McLain Ward on HH Azur secured second and third place, respectively. In recognition of their outstanding performances, Longines Vice President Marketing, Matthieu Baumgartner presented the winners with elegant Longines timepieces. On Sunday, Longines was proud to time another highlight trial, the Global Champions League Super Cup Final claimed by the impressive Miami Celtics team who tackled the challenge with confidence and precision. During the event, Longines was privileged to present the Official Watch, a moonphase model for women from The Longines Master Collection. A consummate display of elegance, character and purity, this new masterpiece of The Longines Master Collection is both feminine and technical, showcasing the brand’s success of incorporating the aesthetic codes and watchmaking complications into one meticulously designed creation. With its elegant appeal and technical sophistication, this timepiece is the vivacious blend of classic elegance and watchmaking tradition.
Swiss watchmaker Longines has announced that Academy Award-winning actress Jennifer Lawrence has joined the brand as its newest Ambassador of Elegance. Lawrence has claimed her industry’s highest accolades in an astonishingly broad range of roles, and brings a fresh perspective to everything she does, reflected by her firm commitment to the important causes that matter to her. A bold, empowered woman, Jennifer is an ideal addition to the Longines family. Jennifer Lawrence is one of the world’s most captivating actresses. With her portrayal of teenage heroine Katniss Everdeen in The Hunger Games in 2012, she established herself as a global star and since then, she has amassed a body of work that has garnered an Academy Award and three additional nominations, a BAFTA, two Screen Actors Guild Awards, and three Golden Globes. She has also appeared on Time Magazine’s list of the 100 most influential people in the world. Matthias Breschan, Longines’ CEO, is thrilled that the actress has joined an impressive roster of Ambassadors of Elegance. He says, “Jennifer has the ability to imbue every character she plays with reality and authenticity, and off-screen, this translates into an elegance that is both natural and relatable. She is an inspiration to girls and women of all ages and we are proud to welcome her to the Longines family.” Lawrence is looking forward to her partnership with Longines as well. She says, “Longines is rooted in a legacy of innovation and quality trusted by some of history’s greatest trailblazers. I am thrilled to join the Longines family and look forward to our partnership in the years ahead!” Although her performances in The Hunger Games films and such contemporary masterpieces as Silver Linings Playbook and American Hustle have made her a household name, Lawrence is much more than a movie star. In 2018, she established her own production company, Excellent Cadaver, under which she produced her latest film, Causeway, and off screen, Lawrence is a passionate advocate for gender equality, and is on the board of Represent.us, a non-partisan organization working nationwide to pass powerful anti-corruption laws. Lawrence continued, “Longines has long been synonymous with timeless elegance, which to me, can be defined as a quiet powerfulness met with grace and confidence. And as a native Kentuckian, I’ve always associated Longines with the Derby and the embodiment of tradition.” With her unique take on elegance, her empathy and compassion, and her ability to inhabit every role – both on- and off-screen – with refreshing honesty and authenticity, Jennifer Lawrence is an inspired and inspiring Longines Ambassador of Elegance and the brand is proud to welcome this brilliant woman to its family.
This weekend, Longines was proud to be the Official Partner of the 25ème heure Longines photo competition in Deauville, France. The event took place on the night of October 29 to 30 in Deauville for the fifth consecutive year. The Swiss watchmaker rewarded Mr. Matthieu Lott, the author of the most beautiful photograph, with an elegant timepiece from The Longines Master Collection. A symbol of Longines’ watchmaking expertise, The Longines Master Collection model is featuring a moon phase indicator on a mother-of-pearl dial that echoes the delicate shades of the moon illuminating Deauville at night. The 25ème heure Longines competition, which is held every year on the occasion of the end of daylight saving time when the clocks are set back, invites participants to take a snapshot around the town between midnight and 1am to immortalize this special 25th hour of the day. The theme is free but has to be shot in Deauville: the competition allows everyone to give their own vision of this special “hour”. This year, more than three hundred participants gave their imaginary perception of the 25ème heure Longines in Deauville.
Spectacular ceremony closes the Birmingham 2022 Commonwealth Games Longines, the Official Timekeeper and Official Partner, bids a fond farewell to a great Host City
The Closing Ceremony of the Birmingham 2022 Commonwealth Games at Alexander Stadium lowered the curtain on one of the most compelling multi-sport competitions. The Swiss watch brand, in its role as Official Timekeeper and Official Partner of the event, was thrilled to celebrate the spectacular win of the Longines 2022 Commonwealth Games Team member Peter Bol in the 800m final on August 7 to mark a successful end of Birmingham 2022. The city of Birmingham, in the heart of the British Midlands, played host to more than 5,000 athletes representing 72 nations and territories. As Official Timekeeper and Official Partner of the event, Longines was proud to have its timekeeping and data handling specialists who were on hand to keep track of all the remarkable 280 medal events contested over a packed eleven days. On August 7, the Longines 2022 Commonwealth Games Team athletes continued to shine on the world stage. Peter Bol, the brilliant middle-distance runner from Australia, distinguished himself at the Birmingham 2022 Commonwealth Games and delivered extraordinary performances with determination and excellence by winning a silver medal in the 800m final.%break%Other members of the Longines 2022 Commonwealth Games Team also enjoyed outstanding performances in Birmingham. The artistic gymnast, Alice Kinsella attracted the most headlines with a gold medal as part of Team England’s women’s Artistic Gymnastics team and adding a personal gold in the women’s floor exercise. At the Longines House, the brand’s elegant hospitality venue, World and Commonwealth Games records were celebrated at special ceremonies, where the record breakers were honored with Longines watches from the Official Timekeeper and personal records of achievement from the Commonwealth Games Foundation. Longines was proud to provide all the timing and scoring equipment and services to each competitor and looks forward to supporting more leading athletes as Official Partner and Official Timekeeper of the Commonwealth Games when the XXIII edition opens in Victoria, Australia in four years’ time.
The Longines 2022 Commonwealth Games Team member Alice Kinsella takes home gold medal in the women's floor exercise
Longines was proud to celebrate the stunning victory of the Longines 2022 Commonwealth Games Team member Alice Kinsella in the women’s floor exercise on August 2. A native of Birmingham, the 21-year-old continued to distinguish herself on the global stage and to create moments of sporting history. Alice Kinsella is no stranger to the stadium. This time, the 21-year-old had the privilege to compete at the Birmingham 2022 Commonwealth Games in her hometown and once again displayed boldness and excellence by winning a gold medal in the women’s floor exercise. As a dedicated supporter of artistic and rhythmic gymnastics, the Swiss watch brand was thrilled to witness the extraordinary achievement of its Team member and continued to support talented athletes like Alice, who strive to triumph and aim to reach new heights throughout the Games.%break%Alice Kinsella began her journey as artistic gymnast at the age of three. Raised in Birmingham, England, she has a lifelong ambition to perform at the highest level in her discipline. She became one of the UK’s most exciting young talents with her impressive past achievements that include her victory in Tokyo in the summer of 2021 and being a three-time medalist at the Gold Coast 2018 Commonwealth Games and the first British woman to ever win European Gold on the Beam apparatus at the European Championships in Szezcein, Poland.
Longines officially kicks off the Birmingham 2022 Commonwealth Games as the Official Partner and Official Timekeeper
The Opening Ceremony of the Birmingham 2022 Commonwealth Games got the Games off to a spectacular start in Birmingham, England. As the Official Partner and Official Timekeeper of the event, the Swiss watch brand hosted an opening event at the Longines House to celebrate the beginning of an action-packed Games. Known worldwide for excellence in precision timing, Longines is set to provide its timing expertise once again throughout this highly anticipated multi-sport event and continues its longstanding contribution to precision in sports timekeeping. The message from Her Majesty Queen Elizabeth II carried in the Baton arrived in Birmingham and was read out to all the athletes participating in the Games yesterday. Voices, cultures and talent of the West Midlands were at the heart of this much-awaited Opening Ceremony, where stories were told through innovative broadcast, cutting-edge technology, and spectacular creative production. As the Official Partner and Official Timekeeper of the event, Longines will continue to provide its timekeeping expertise by delivering precise timing, scoring and result services throughout this multi-sport event and serve at the highest levels of sport.%break%With its role as the Presenting Partner of Gymnastics and Athletics and Co-Presenting Partner of Table Tennis and Rugby Sevens, Longines further forges solid ties with outstanding talents by hosting several exciting events at its Longines House. Yesterday, the Longines House opened on a high note with the welcoming words from the Longines team to all the international guests, especially outstanding athletes from the UK and Australia such as Dylan Alcott, an Australian wheelchair tennis player and Peter Bol, an Australian middle-distance runner and a Longines 2022 Commonwealth Games Team member. Longines is thrilled to lend its support to all the extraordinary talents looking to showcase their hard work and create incredible moments of sporting history on the global stage. On this occasion, Longines is proud to present the HydroConquest XXII Commonwealth Games watch. This stylish and exclusive timepiece is limited to 2,022 pieces and pays tribute to the Birmingham 2022 Commonwealth Games. This limited watch has been specifically designed to bear the vivid colors of Birmingham 2022 on its black ceramic bezel, as well as on the minute-track of its black sunray dial. The case back is also engraved with the Birmingham 2022 logo and “Limited Edition – 1 out of 2022 ”.
The Longines 2022 Commonwealth Games athlete Alice Kinsella celebrates stunning victory as part of Team England in the women's Artistic Gymnastics
The Swiss watch brand is proud to celebrate the stunning victory of its Longines 2022 Commonwealth Games Team member, Alice Kinsella who won gold in the women’s Artistic Gymnastics as part of Team England yesterday. A native of Birmingham, the 21-year-old gymnast demonstrated absolute elegance and consistency and conquered gold with her team members on home soil. One of the competition highlights at the Birmingham 2022 Commonwealth Games yesterday has to be the victory of Alice Kinsella, the Longines 2022 Commonwealth Games Team member in the women's Artistic Gymnastics. Competing at the Games in her hometown, Alice Kinsella already distinguished herself with her stellar performances on day two of the competitions and brought home a gold medal as part of Team England. With its longstanding support to international artistic and rhythmic gymnastics competitions, Longines will forge stronger bonds with world-class athletes like Alice Kinsella by supporting them in their pursuit of excellence at Birmingham 2022. Alice Kinsella began her journey as artistic gymnast at the age of three. Raised in Birmingham, England, she has a lifelong ambition to perform at the highest level in her discipline. She became one of the UK’s most exciting young talents with her impressive past achievements that include her victory in Tokyo in the summer of 2021 and being a three-time medalist at the Gold Coast 2018 Commonwealth Games and the first British woman to ever win European Gold on the Beam apparatus at the European Championships in Szezcein, Poland.
Josh Kerr’s 2022 season got off to a brilliant start. The British middle-distance runner, who was born in Edinburgh, set a new British and European indoor mile record in February in Boston. But the accomplishment was even more impressive: With his time of 3:48.87, he not only broke the European mile record, set in 1983, he also set a British 1500m record en route to the finish line. Longines is delighted to announce that this talented runner is part of its Longines 2022 Commonwealth Games Team and looks forward to timing every breathtaking step in Birmingham. At home on the Commonwealth Games stage Josh Kerr has been distinguishing himself on middle-distance tracks since 2015, when he won gold at the European Junior Championships and he has moved from strength to strength, capturing a bronze medal in Tokyo in the summer of 2021 in a field that included the world’s best runners. While best known for his successes in 1500 metre and one-mile events, the Edinburgh native also competes at the 800-metre, 3000-metre and 5000 metre distances. Although Josh now trains in Seattle, Washington (USA), he is looking forward to representing Great Britain and Scotland at the World Championships and the Birmingham 2022 Commonwealth Games. New records in Birmingham ? 2022 has already been a memorable year for Josh Kerr. Setting a European and a national record at two different distances in the same event is a remarkable feat. When he steps onto the track at the Birmingham 2022 Commonwealth Games, the world is sure to take notice of this superb runner who continues to demonstrate that he is at the peak of his powers. Longines’ timekeepers will be keeping one eye on the track and another on the record book. Josh Kerr is celebrated not only for his athletic prowess but also for his mental strength and discipline, a combination that ensures that he is prepared for each challenge he faces when he takes his place at the starting line. Josh Kerr: “Proud to be a member of the Longines family” Josh is pleased to be part of the Longines 2022 Commonwealth Games Team. He says, “Longines is associated with excellence in timing and I am proud and excited to become the newest member of the Longines family.” The feeling is mutual! As the Official Partner and Official Timekeeper of the Birmingham 2022 Commonwealth Games, Longines will continue to support talented athletes like Josh, who create great moments in sporting history and raise the excitement level each time they compete.
Longines is excited to announce that Peter Bol, the brilliant Australian middle-distance runner, has joined its 2022 Commonwealth Games Team. A specialist in 800-metre races, Peter already holds the national record in this discipline and distinguished himself on the tracks in Rio and Tokyo. But his ambitions go far beyond what he has already accomplished. We’re pleased to introduce you to an extraordinary competitor. Overcoming adversity Peter Bol has a bold ambition: he aims to become the greatest 800-metre runner in the world. And no one who has seen the new member of the Longines 2022 Commonwealth Games Team doubts that he can achieve that goal. Peter’s story is compelling. As a child, he relocated with his family from Sudan to Australia. At school in Perth, he was a standout basketball player but he was also required to participate in school athletics. He regularly won his races and was ultimately convinced by his teachers to swap his basketball kit for track shoes. He won the junior men’s 800-metre event in 2015 and never looked back. Peter looks forward to adding to his legacy – and continuing his relentless pursuit of his goal – in Birmingham in August. "Get to know the person instead of the assumptions" Peter Bol is one of those rare sporting talents who has lit a fire that burns beyond the track, field or arena of his achievements. His successes have fired the imaginations of his fellow Australians, who look forward to seeing what new barriers he breaks and what milestones he achieves next. Peter is articulate about what it means to have moved to a country and to be representing it on the world’s most prestigious sporting stages. He says, "I don't think people should be seen as a refugee or a migrant or something like that . . . get to know the person instead of the assumptions." Peter Bol has been defying stereotypes, overcoming obstacles and breaking records for years, a trend that continued at the Diamond League event in Paris in June, where he set a new personal best time of 1:44 in the 800-metre run, breaking his own Australian National Record. And the best is yet to come!