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Artistic Gymnastic World Championships

October 31, 2015

Elegance and performance to be celebrated at the 46th Artistic Gymnastics World Championships

During the 46th Artistic Gymnastics World Championships, which took place in Glasgow from 23 October to 1st November 2015, Longines had the honour of awarding the Longines Prize for Elegance to Longines Ambassador of Elegance Giulia Steingruber (Switzerland) and Max Whitlock (Great Britain).
Set up in 1997, this prize is aimed at honouring the most elegant and charismatic sportswomen and men. Apart from purely technical considerations, the criteria applied by the jury are based on harmonious movement, emotion and, above all, elegance during the performances. The jury was made up of Prof. Bruno Grandi, FIG President, Steve Frew, Commonwealth Games Gold medalist for Scotland, Amy benbow-Hebbert, PR Manager of Longines UK, and Walter von Känel, President of Longines. The winners of the Longines Prize for Elegance received an elegant Longines watch, a trophy, as well as cheque.
The Official Watch in Glasgow was a model of the new Longines DolceVita collection, which represents contemporary elegance of the Longines watchmaking brand worldwide. The lady watch, cased in steel, is decorated with diamonds and featuring a silver-coloured “flinqué” dial adorned with painted Roman numerals.
Longines first became involved in gymnastics in 1912, when it launched an innovative electro-mechanical timing system. For over twenty years the brand has been the official partner and timekeeper for artistic and rhythmic gymnastics competitions organised by the International Gymnastics Federation. At these events, Longines provides the necessary infrastructure and personnel for calculating times, presenting scores, processing data (start lists, results, medals) and displaying it on the results screens, on the commentators’ information system as well as transmitting it to the television companies that are covering the competitions.
Elegance and performance to be celebrated at the 46th Artistic Gymnastics World Championships
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