July 21, 2020
The Longines Avigation Watch Type A-7 1935 pays homage to aviation's finest hours. Longines has been associated with the aeronautical universe and its pioneers since the beginning of the 20th century. For this new timepiece, the brand takes inspiration from a model ordered by the U.S. Air Force in 1935. In order to be designated "Type A-7” by the US Army so that it could be worn by its pilots, the watch had to meet extremely rigorous specifications in terms of aesthetics, durability and precision. Faithful to the original model, the new variation of The Longines Avigation Watch Type A-7 1935 sets itself apart with its black dial shifted 40° to the right. The particular orientation of the dial allowed pilots to read the indices without having to release the plane's control yoke. To facilitate the handling of the watch in the air – even when wearing gloves – the fluted crown located at 12 o’clock enabled control of the different chronograph functions: power, stop, and reset, by simply pressing the single push-piece. Today, The Longines Avigation Watch Type A-7 1935 adopts this unique design. Its stainless steel case with a diameter of 41.00 mm houses a column-wheel chronograph movement (L788.2) exclusively developed for Longines. Adopting the specifications of the historic model, the matt black dial adorned with large Arabic numerals and a “train track” chapter ring, ensures optimal readability. This understated composition is decorated with elegant "cathedral"-type hands covered with Super-LumiNova®. Mounted on a brown leather strap, this new model of The Longines Avigation Watch Type A-7 1935 complements a white lacquered dial version launched in 2016.
July 08, 2020
The Swiss watchmaking brand Longines is proud to announce that the young prodigy of show jumping Bryan Balsiger joins the Longines Family as a Friend of the Brand. Born into a family of riders who runs an equestrian centre in Corcelles, Switzerland where he grew up, horse riding seemed an obvious choice for Bryan who took up the reins for the first time when he was just 5 years old. Having discovered a real source of inspiration from his family, today alongside his father who is also his trainer, Bryan is developing his career. At the young age of 23, the talented rider already has an impressive track record of victories. After becoming the European Young Riders champion in 2017 in Samorin, Slovakia, he made his debut in the Elite category in 2018 and claimed victory at the Swiss Championship in Humlikon. He then joined the Swiss team the same year and took part in the Final of the Longines FEI Jumping Nations CupTM in Barcelona. The following year with the same team he won one of the qualifying stages of this competition in La Baule before achieving a memorable victory on Clouzot de Lassus at the Longines FEI Jumping World Cup™ in Oslo. These excellent results also allowed him to enter the Top 100 best riders of the Longines Rankings and qualify for prestigious Final of the Longines FEI Jumping World Cup™ in Las Vegas, which unfortunately was unable to take place this spring. Bryan Balsiger comments: “I’m really proud to join the Longines Family. I am honoured to be associated with this brand, which is a major player in equestrian sports and an emblematic company in the region where I grew up. I’ll make sure to proudly represent Longines with its values of performance and precision that are essential to my life as an athlete.” Longines and equestrian sports The winged hourglass brand’s passion for the equestrian world dates back to 1869 with the release of its first pocket watch to feature a horse head. In 1912, the brand became involved with an international show-jumping competition in Portugal and almost a century later, in 2013, it became the first Fédération Equestre Internationale’s (FEI) Top Partner and Official Timekeeper. Today, Longines’ commitment to equestrian sports includes show jumping, dressage, combined driving, eventing and horse-racing events.
July 06, 2020
The 171st edition of the Prix de Diane Longines held at the idyllic Chantilly racecourse on July 5th 2020, saw the triumph of Fancy Blue ridden by Pierre-Charles Boudot. The French jockey claimed victory for the second consecutive year as he already took first place in 2019 with Channel. Second place was taken by Alpine Star and Stéphane Pasquier followed by Peaceful ridden by James Anthony Heffernan. The three winning fillies have one thing in common, all three are trained in Ireland. As the Title Partner and Official Timekeeper of the event, Longines was proud to celebrate Fancy Blue’s performance by granting her owners, trainer and jockey with elegant timepieces. The Official Watch of the 2020 Prix de Diane Longines This edition of the Prix de Diane Longines was also an occasion for the brand to highlight the Longines DolceVita collection. Since its creation in 1997, this line has been an ode to the Italian sweet life. Soft and bright, warm and glamorous, like relaxing deep in thought on the terrace of a village square, strolling through the side streets of Rome, or enjoying a charming seaside respite. Inspired by a model from the 1920s and characterized by its rectangular case, this collection has grown over the years without ever losing its identity.