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To celebrate the launch of Longines Spirit all Longines Spirit orders will receive a complimentary watch travel pouch.


  • January 15, 2018


    Longines CSI5* of Basel 2018

    Numerous visitors witnessed this 5-star event at the St. Jakobshalle and admired the performances of the world’s best riders and horses. At Sunday’s spectacular Longines Grand Prix, the highlight of the Longines CSI Basel, the best pair was the Martin Fuchs (CH) on Clooney who imposed themselves over Werner Muff (CH) on Daimler and Simon Delestre (FR) on Chesall Zimequest, respectively second and third. The winner was presented with an elegant Longines timepiece to celebrate his victory.   The watch brand is proud to support the Longines CSI Basel for the fifth year in a row as the Title Partner and Official Timekeeper. In recent years, this event has become one of the world's best indoor competitions. Thus this partnership corresponds to Longines' passion for the equestrian universe dating back to more than a century. Moreover, the brand shares with the equestrian world the values of Elegance, Performance and Tradition. Today, Longines is involved in the disciplines of show-jumping, flat racing, eventing, endurance, driving and dressage.   The official watch of the Longines CSI Basel 2018 watch was an elegant ladies model set with diamonds of The Longines Master Collection, which blends classic elegance and excellence, for the greatest pleasure of watchmaking enthusiasts. This 29mm steel model is proposed with a sunray blue dial, which matches the alligator watch strap of the same colour and is fitted with an automatic calibre.

  • January 15, 2018

    Horse Racing

    Dubai World Cup Carnival Opening night & Races Presented by Longines - 2018

    Renowned Swiss watchmaker Longines presented the first set of Dubai World Cup Carnival races, featuring a total of seven races, at the Meydan Racecourse on Thursday, 11th of January, 2018. The inaugural event of this year’s racing season was graced by Longines Ambassador of Elegance and illustrious Indian film actress, Aishwarya Rai Bachchan who also paid a visit to the Longines flagship boutique at the Dubai Mall during her stay in the city. As Official Timekeeper and pillar partner of Meydan, Longines kicked off the exciting Dubai World Cup Carnival that leads up to one of the foremost equestrian events, the Dubai World Cup, dubbed the World’s Richest Race which will be held on March 31st, 2018. Longines Vice President and Head of International Marketing, Juan-Carlos Capelli was also present at the event. The Official Watch of the event was a timepiece from The Longines Master Collection, featuring a sunray blue dial. This fashionable chromatic variation is perfectly in line with the classic and understated spirit of this collection and is complimented by a blue alligator strap.