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LONGINES DOLCEVITA X YVY – or when a leather strap redefines a watch

Corporate

June 23, 2022

The winged hourglass brand is launching the new LONGINES DOLCEVITA X YVY line. Swiss designer Yvonne Reichmuth has given the famous rectangular timepieces a new identity, with sophisticated leather straps. Referencing the equestrian world so dear to LONGINES, their design is evocative of bridles and harnesses.

As the summer invites watch-wearers to bare their forearms and reveal the timepieces adorning them, the winged hourglass brand is unveiling its new line of Longines DolceVita X YVY models. The watch brand has matched its timepieces here with subtle double straps in leather, in three shades: double beige leather, brown and with black with rivets. The design of these models was entrusted to the Zurich-based company YVY, creators of sophisticated glam-rock accessories popular with international stars and clientele looking for exclusivity.

Shared values 
The complementary worlds of Longines and YVY have come together in an almost instinctive collaboration. The straps of these Longines DolceVita X YVY models are made of Italian or Swiss leather. They are produced according to a traditional manufacturing method. Adorned and reinforced with metal details, their finishes are impeccable and feature striking references to the beloved equestrian world of the winged hourglass brand. “We wanted to develop a new approach together to the world of horses and their bridles”, explains Yvonne Reichmuth, founder of YVY.  The bond uniting the rider with his mount, that essential accessory that dresses the head and neck of the horse, reminds us of the alliance that develops between the human wrist and its timepiece. The designer adds: “The idea of a modular strap came about with the aim of creating a watch that could be worn with class in different styles.”

Tradition rejuvenated by modernity 
Dressed in this contemporary design accessory, the youthful and glamorous Longines DolceVita X YVY line adapts to the desires of every wearer, as well as the events of their day thanks to the interchangeable strap system. Although it can be worn on its own, when the slim, complementary strap is combined with the watch, they transform into a stylish object that will captivate and touch every generation. “It is available with two different case sizes, to suit both men and women,” promises Matthias Breschan, CEO of the St-Imier based watch brand.

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