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| LONGINES SG

Longines is proud to welcome Henry Cavill as its newest Ambassador of Elegance. The acclaimed actor brings a unique blend of refinement and authenticity that perfectly embodies the brand’s ethos that elegance is an attitude.

LONGINES adds Henry Cavill to its Ambassador of Elegance family

The world’s greatest skiers returned to Sölden (Austria) last weekend for the start of a brand-new Alpine Ski World Cup season.&nbsp;

LONGINES joins its Ski Athletes to kick off the FIS Alpine Ski World Cup 2024/2025 in Sölden

LONGINES joins its Ski Athletes to kick off the FIS Alpine Ski  World Cup 2024/2025 in Sölden

Inspired by her innate elegance and natural charisma, LONGINES is delighted to welcome internationally acclaimed Hungarian model Barbara Palvin as its new Ambassador of Elegance. As casual as she is refined, as accessible as she is striking, Barbara has an undeniably refreshing take on elegance.&nbsp;

Supermodel Barbara Palvin is LONGINES’ newest Ambassador of Elegance

Supermodel Barbara Palvin is LONGINES newest Ambassador of Elegance

Widely known as thoroughbred racing's most prestigious international event of the year, the 41st edition of the Breeders' Cup World Championships took place on November 1 and 2 in Del Mar, California (USA).

Stunning victory of Sierra Leone in the 41st Breeders' Cup World Championships

On 7 October, at the Zurich Film Festival in Switzerland, LONGINES Ambassador of Elegance, <a target="_self" href="https://production-vohbr3y-ou2uqdcd3r7pk.fr-4.platformsh.site/en-int/universe/ambassadors/kate-winslet">Kate Winslet</a>, was presented with the prestigious Golden Icon Award for her impressive career.

Kate Winslet honoured with golden icon Award at Zurich film festival

The 44th edition of the Japan Cup in association with Longines was staged at the Tokyo Racecourse on November 24.&nbsp;

Do Deuce dominates the 44th Japan Cup in association with Longines

Longines continued its legacy in alpine skiing as Official Partner and Official Timekeeper of the 48th FIS Alpine World Ski Championships in Saalbach / Salzburgerland, Austria.

LONGINES celebrates a century of alpine skiing innovation at 2025 FIS World Championships

On Thursday, 10 October, LONGINES unveiled its fifth Australian boutique in the heart of Sydney.

LONGINES celebrates its new boutique in the heart of Sydney

The LONGINES Hong Kong International Races, held on December 8 at the Sha Tin Racecourse, concluded with resounding success.&nbsp;

The 2024 LONGINES Hong Kong International Races

Swiss watchmaker LONGINES has raised the shutters to its boutique at Bugis Junction.

LONGINES rolls out new boutique concept at bugis junction store

LONGINES rolls out new boutique concept at Bugis Junction store

Following its success in Rome, the Swiss watchmaker has officially opened its new Italian Flagship store at Corso Vittorio Emanuele II, 15 in Milan, the world's fashion and design capital.&nbsp;

LONGINES opens its second Italian boutique in the city of Milan

Longines supported creative talents once again last weekend at the 25ème heure Longines photography competition as its Official Partner in Deauville, France.

Longines celebrates art and creativity at the 25ème heure Longines photography competition in Deauville

The Longines Equita Lyon-Concours Hippique International 2023 provided the perfect stage to witness the brilliance of Gregory Wathelet in the 3rd leg of the Longines FEI Jumping World Cup™.

Gregory Wathelet & Julien Epaillard triumphant at the Longines Equita Lyon-Concours Hippique International 2023

One of the world’s most prestigious horseracing events, the Saudi Cup, took place at the King Abdulaziz Racetrack, in Riyadh (KSA). As the Official Timekeeper and Official Watch of the event, LONGINES reaffirmed its long-lasting bond with elite horses and jockeys aiming to achieve the highest level of their discipline.

LONGINES timed the victory of Senor Buscador in the 2024 Saudi Cup race

Ocala, Florida, USA, hosted the second leg of the highly anticipated Longines League of Nations™ over the weekend of 19-24 March. Equestrian enthusiasts gathered for an exciting showjumping show.

The second leg of the Longines League of Nations™ shines bright in Ocala

The world’s leading showjumping riders reunited in Barcelona to contest the Longines League of Nations™ Final from 3rd to 6th October.&nbsp;

Germany triumphs at the Longines League of Nations™ Final in Barcelona

Longines’ enduring relationship with the equestrian world continued to evolve and strengthen at the fourth edition of the Longines Global Champions Tour Super Grand Prix with its role as the Title Partner and Official Timekeeper of the event.

Daniel Deusser seals the Longines Global Champions Tour Super Grand Prix title with extraordinary victory in Prague

Daniel Deusser seals the LONGINES Global Champions Tour Super Grand Prix title with extraordinary victory in Prague

On October 20, 2023, the "Elegance is an attitude" LONGINES Ladies' Timepiece Exhibition officially unveiled at MC HOUSE in Chengdu Taikoo Li (China).

LONGINES Unveils the "Elegance is an attitude" Exhibition  in Chengdu

Longines Unveils the "Elegance is an attitude" Exhibition  in Chengdu

The highly anticipated Longines League of Nations™ was held in Ocala (Florida, USA) from March 18th to 23rd.

Team USA celebrates spectacular victory at the Longines League of Nations™ in Ocala

On December 8, Swiss watch brand Longines unveiled its new Conquest collection in the enchanting city of Shanghai, in the presence of Yannick Jenni, Longines Vice President of Sales and Jack Xie, Deputy Brand Manager of Longines China, by Eddie Peng, Longines Ambassador of Elegance, as well as actress Nazha and actor Chen Xingxu.&nbsp;

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