Swiss watchmaker Longines has announced that actor Regé-Jean Page has joined the brand as its newest Ambassador of Elegance and it is impossible to imagine a more fitting appointment. Page has an elegance that transcends borders and generations, and an effortless sense of style. Regé-Jean Page’s Emmy-nominated performance as the Duke of Hastings in Netflix’s hugely successful Regency-period drama Bridgerton captivated audiences all over the world. His portrayal turned him into one of the world’s most admired performers, garnering global praise for his role, with individual award nominations from the Emmy Awards and Screen Actors Guild Awards, among others, and a win for Outstanding Actor at the NAACP Image Awards. The British actor has been announced as a Longines Ambassador of Elegance and the brand’s CEO, Matthias Breschan, could not be more thrilled, saying: “An actor with Regé-Jean’s talent, poise and presence only comes along a few times in a generation. He has already accomplished so much but it is clear that this is only the beginning of what will be a magnificent career. It’s fair to say that he redefines elegance and all of us at Longines are excited to welcome him to the family.”%break%Regé-Jean Page is also looking forward to the partnership. Describing his enthusiasm for Longines, he says, “It’s simple, really. Longines makes such beautiful watches. There is something very special about being able to work with things that bring beauty to the world.” Regé-Jean Page’s upcoming projects include a starring role in Paramount Pictures’ blockbuster, Dungeons and Dragons, and he recently finished filming on Joe and Anthony Russo’s The Gray Man for Netflix. He will next star in and executive produce a new, reimagined version of The Saint for Paramount Pictures. For years, Longines’ claim - it is so much more than a motto - has been “Elegance is an Attitude”. Does Regé-Jean Page consider himself to be elegant? He smiles and says, “That’s a tough question to answer! I think I’m capable of elegance and I like to hold myself to a standard of elegance, which means carrying myself with a certain consciousness. Part of that is a generosity and living in a way that is helpful to other people. In doing that, you can bring more beauty to the world.”
After a breathtaking competition, Leon Thijssen (NED) won the Gran Premio Longines di Ascona with Faithless Mvdl. He was followed by Barbara Schnieper (SUI) with Escoffier on second and Gilles Thomas (BEL) with Konak on third place. The winner received an elegant Longines watch from Florie Maugeon, Marketing Manager Switzerland. The Longines CSI Ascona, the most spectacular jumping tournament in the Italian-speaking part of Switzerland, took place on a very special site: the former Ascona airport. The Swiss watch brand was proud to support the Longines CSI Ascona for its 28th edition as Title Partner and Official Timekeeper. The Official Watch of this year’s Longines CSI Ascona is a model from the collection The Longines Master Collection. This new model’s 34 mm steel case houses an automatic movement developed exclusively for Longines, the L899 calibre. It has a moon phase display at 6 o' clock rimmed with a date ring with Arabic numerals, on which a hand points to the current day. The femininity of this piece is enhanced by a white mother-of-pearl dial with diamond hour markers and an elegant red leather strap.%break%In equestrian sports, elegance also plays an important role alongside precision and top performance – two other pillars of the watch brand. Longines is therefore even more pleased to be able to look back on a rich tradition in equestrian sports today. The oldest known Longines watch decorated with equestrian motifs dates from 1869, and ushered in a handsome series of equestrian-themed pocket watches. The brand’s early ties with horses encouraged the watchmakers of Saint-Imier to pursue advances in sports timekeeping for equestrian competitions. In 1878, the winged hourglass brand developed its first chronograph movement, the legendary 20H. In addition, the Swiss watch brand was associated for the first time with a show jumping event in 1912. Today, Longines is passionately committed to the equestrian world and its various disciplines.
As part of its long-term contribution to equestrian sports, Longines was honored to take part in the revered Longines FEI Jumping European Championship for five days of phenomenal competitions that drew gasps from the crowd in Riesenbeck, Germany. The focal point of the Longines FEI Jumping European Championship Team Final on Friday was undoubtedly the triumph of the winner – Team Switzerland consisting of Longines’ Friend of the Brand Bryan Balsiger on AK’s Courage, Elian Baumann on Campari Z, Martin Fuchs on Leone Jei and Steve Guerdat on Albfuehren’s Maddox. With their confidence and determination, Team Switzerland set the bar high and beat Team Germany and Team Belgium who came in second and third, bringing unmissable drama to the stadium where emotions were running high in the mesmerized crowd. The competition was concluded with the extraordinary achievements of all three teams who prevailed with their precision and excellence, the same values that Longines holds dear in its watchmaking. On this occasion, elegant Longines timepieces were presented to Team Switzerland to support inspiring and outstanding riders who continuously strive for excellence in a sport steeped in tradition and prestige. On Sunday 5 September, Longines reinforced its unwavering commitment to equestrian sports by supporting the top riders vying for success at the Longines FEI Jumping European Championship Individual Final. Andre Thieme on DSP Chakaria stole the limelight of the day by emerging at the forefront of the victory and taking gold at a competition that required the rider-and-horse combinations the supreme level of precision and courage. Martin Fuchs on Leone Jei and Peder Fredricson on Catch Me Not S confirmed their second and third place respectively by pushing to their very limits and displaying their determination in exceling at a competition that tested their superior skills. To support the foremost riders who have proved their passion and elegance with their peerless performances in show jumping, Vice President Marketing of Longines, Matthieu Baumgartner, rewarded Andre Thieme with a Longines timepiece on this occasion for his remarkable achievement.%break%This time, Longines was privileged to present the Official Watch, a brand new moonphase model for women from The Longines Master Collection. A byword for elegance, character and purity, this refined timepiece of The Longines Master Collection is both feminine and technical, showcasing the brand’s success of incorporating the aesthetic codes and watchmaking complications into one meticulously designed creation. With its captivating radiance and technical sophistication, this timepiece continues the brand’s pursuit of classic elegance and high performance.
Longines was proud to celebrate the Grand Opening of its first corporate boutique in Russia, which opened in August 2020, during a gala dinner held at the Club house Kuznetsky Most by Lalique in presence of Longines CEO Matthias Breschan, Longines Ambassadors of Elegance Ingeborga Dapkunaite, Dina and Arina Averina, as well as selected guests and celebrities. This great event was also the opportunity for the brand to highlight its new ladies models from The Longines Master Collection, which aspire to adorn the wrist of a woman with a strong will and character. Featuring a moon phase display, these timepieces of 34mm diameter come with a choice of different coloured straps (red, blue, taupe) or a stainless steel bracelet. Ingeborga Dapkunaite, who joined the Longines Family in 2005, was presented a model with a mother-of-pearl dial and taupe strap from the hands of Matthias Breschan, who then delivered a welcome speech emphasising the importance of the Russian market for Longines: “It is an important step in the development of the brand in Russia. We are proud to have opened our first corporate boutique in Moscow and to offer our customers the opportunity to enjoy the Longines universe, as well as to appreciate the wide range of Longines collections in its elegant atmosphere”. The boutique totally corresponds to the brand’s philosophy and reflects the main Longines values – elegance and attention to details. The warm and light colours of the boutique’s design, together with the leather wall elements and the fine wood create a sophisticated and comfortable atmosphere. A separate hall with permanent exhibition of the heritage historical pieces from the Longines museum in Saint-Imier and a VIP zone with a mini-library will give all the customers a unique opportunity to find out about the nearly 190-year history of the brand.