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  • 11/29/2020

    Horse Racing

    Japan Cup in association with Longines

    On Sunday, November 29, the iconic Tokyo Racecourse hosted the 40th Japan Cup in association with Longines. As the Official Partner and Official Timekeeper of this thrilling sports event, Longines was proud to time the victory of Almond Eye, ridden by Christophe Lemaire, in the feature race, and to present the winning team with elegant timepieces. The champion Japanese mare, who won the race for the second time, was followed by Contrail and Daring Tact.   Established in Tokyo since 1981, the Japan Cup in association with Longines is a 2400 meters international Group 1 turf race for horses aged 3 years or older. The event is the biggest race in the country and belongs to the most prestigious ones in the world. Longines Spirit: The Official Watch of the 40th Japan Cup in association with Longines   The Longines Spirit collection is designed in the same manner as the timepieces of the famous pioneers as they conquered the air, land and sea. Today, Longines presents new timepieces that are a testimony to their pioneering spirit. A glowing tribute to these exceptional men and women who, by a record, an accomplishment or a display of courage, have left their mark on history - encouraging new generations to push the boundaries. All models from the Longines Spirit collection come with state-of-the-art technology, resulting in highly accurate movements that are all Chronometer-certified.

  • 11/07/2020

    Horse Racing

    Breeders' Cup World Championships - Longines Breeders' Cup Classic/Longines Breeders' Cup Distaff/Longines Breeders' Cup Turf

    In keeping with current health guidelines, the 2020 Breeders Cup World Championships were watched by thousands at home via the television and live streaming apps and were even able to experience the races through virtual reality, a first-time offering for the event.   In anticipation of the race, The Breeders Cup alongside its Official Partner Longines hosted a virtual fashion contest, the Longines Prize for Elegance, where hopeful equestrian fans and overall fashionistas shared their most stylish outfits via social media. The distinguished panel of judges included U.S. Longines President Pascal Savoy, storied television personality Carson Kressley, model and sportscaster Bonnie-Jill Laflin and  sportscaster Julie Stewart-Binks. To award both male and female contestants, Longines gifted a Longines Spirit L3.810.4.73.2 and a PrimaLuna L8.109.5.79.6 respectively.   The Official Watch of the 37th Breeders Cup World Championships, the Longines Spirit collection is designed in the same manner as the timepieces of the famous pioneers as they conquered the air, land and sea relying on their Longines time instruments. Legendary aviators and explorers such as Amelia Earhart, Paul-Emile Victor, Elinor Smith and Howard Hughes put their trust in the winged hourglass brand on their incredible journeys. Today, Longines presents new timepieces that are a testimony to their pioneering spirit. A glowing tribute to these exceptional men and women who, by a record, an accomplishment or a display of courage, have left their mark on history - encouraging new generations to push the boundaries. All models from the Longines Spirit collection come with state-of-the-art technology, resulting in highly accurate movements that are all Chronometer-certified and come with a 5-year warranty.