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  • 12/27/2022

    Horse Racing

    The 2021 LONGINES Hong Kong International Races

    The LONGINES Hong Kong International Races saw the world’s best horses and jockeys bring a wealth of experience and claim stellar victories in no fewer than four Group 1 races. Joao Moreira took a spectacular win in the LONGINES Hong Kong Vase atop Glory Vase, Sky Field won the LONGINES Hong Kong Sprint with Blake Shinn on board. Golden Sixty ridden by Vincent claimed a brilliant victory at the LONGINES Hong Kong Mile, while Loves Only You with Yuga Kawada in the saddle kept gold in their sights and won the LONGINES Hong Kong Cup.   In its role of Title Partner and Official Timekeeper of the event, LONGINES continued reinforcing its close and longstanding relationship with equestrian sports and was proud to reward the winning teams with elegant LONGINES timepieces for their unparalleled achievements.%break%This time, the Swiss watch brand highlighted a model from The LONGINES Master Collection as the Official Watch of the 2021 LONGINES Hong Kong International Races. A symbol of the brand’s watchmaking expertise, this line perfectly embodies the values of excellence and elegance that have contributed to building the brand’s reputation across the world. Powered by a self-winding movement developed exclusively for LONGINES, this timepiece for women featuring a moon phase indicator perfectly combines technical sophistication and pure feminine elegance and will entice women wishing to pursue both fine watchmaking and timeless style. 

  • 12/12/2021

    Horse Racing

    Longines Hong Kong International Races

    The world’s top international jockeys gathered at the Happy Valley Racecourse in Hong Kong SAR and competed in adrenaline-fueled races for the 2021 LONGINES International Jockeys’ Championship.  This year, Zac Purton raced against the clock and took home the LONGINES International Jockeys’ Championship with 22 points, ahead of the four first runners-up Hollie Doyle, James McDonald, Tom Marquand and Mickael Barzalona. As the Title Partner of the event, LONGINES was proud to reward the winner with an elegant timepiece. With pure focus and precision, Jockey Zac Purton claimed the LONGINES International Jockeys' Championship title, ahead of Hollie Doyle, James McDonald, Tom Marquand and Mickael Barzalona.  Purton filled the stadium with energy and accumulated the highest score in the four feature races of the evening, with 22 points in total. During the prize-giving ceremony, LONGINES was delighted to present the winner with an elegant timepiece. As the Official Watch of the LONGINES International Jockeys' Championship, the brand highlighted a model for women from The LONGINES Master Collection. Powered by a self-winding mechanical movement developed exclusively for LONGINES, this timepiece featuring a moon phase indicator creates the perfect balance between technical excellence and classic elegance. The LONGINES International Jockeys' Championship was graced by the presence of Hong Kong actress Tracy Chu, who experienced for the second time the excitement of LONGINES horse racing event.  Wearing a stylish dress and an exquisite headpiece, Tracy Chu made a glamorous entrance with The LONGINES Master Collection moonphase timepiece sparkling on her wrist, catching all eyes with her charm and elegance. Tracy said: “I was very excited and honored to be invited by the Swiss watchmaker to return this iconic horseracing spectacular to experience the LONGINES’ relentless passion for Equestrian sports, and the thrilling action on the racecourse. In this special occasion, Mr. Stephen DeLucchi, Managing Director of Swatch Group Hong Kong & Macau, presented The LONGINES Master Collection moonphase timepiece to special guest Ms Tracy Chu. She is grateful to receive an elegant LONGINES timepiece that fits for all occasions.   The spectacular night was completed with ‘The Most Elegant Attire Award’ presentation. Together with Ms Tracy Chu, Mr. Stephen DeLucchi, Managing Director of Swatch Group Hong Kong & Macau, presented exquisite LONGINES timepieces the winners, Mr. Bruce Tong and Ms Lila Lam.

  • 11/21/2021


    Global Champions Prague Play-Offs

    As the Title Partner and Official Timekeeper of the Longines Global Champions Tour series, the Swiss watch brand Longines was delighted to support the third edition of the Longines Global Champions Tour Super Grand Prix, which took place in the enchanting Czech capital Prague. Gathering the 15 world’s best riders and winners of each 2021 Longines Global Champions Tour Grand Prix leg team up with their best horses for the delight of the thousands spectators in attendance, this  event became a must-see equestrian rendezvous, which perfectly combined remarkable sports performance with spectacular entertainment.   On Saturday, Swedish rider Henrik von Eckermann on King Edward faced down phenomenal pressure to claim the weekend’s most prestigious competition, the Longines Global Champions Tour Super Grand Prix, and thus becoming the champion amongst the champions. Spanish rider Sergio Alvarez Moya on Alamo and English rider Ben Maher on Explosion W secured second and third place respectively. In recognition of their great performances, they were granted elegant Longines timepieces from the hands of Matthias Breschan, Longines CEO.   On Sunday, Longines was delighted to time another highlight trial, the Global Champions League Super Cup Final, which was claimed by the impressive London Knights team.   Over the weekend, Longines has highlighted the Official Watch of the event, a new moonphase model for women from The Longines Master Collection. A consummate display of elegance, character and purity, this new masterpiece is both feminine and technical, showcasing the brand’s success of incorporating the aesthetic codes and watchmaking complications into one meticulously designed creation. With its elegant appeal and technical sophistication, this timepiece is the vivacious blend of classic elegance and watchmaking tradition.

  • 11/18/2021


    The FEI Awards Gala 2021: Longines celebrates outstanding achievements of today’s promising equestrian talents

    On Wednesday November 17, Longines took part in the 2021 FEI Awards Ceremony in Antwerp, Belgium as the FEI’s Top Partner – an event that acknowledges since 2009 the contributions of personalities and organizations in their progress in equestrian sports both indoor and outdoor. To recognize the extraordinary success of promising young talents in equestrian sports between the ages of 14 and 21, Longines presented the German Eventing rider Greta Busacker the 2021 Longines FEI Rising Star Award on this occasion. As Longines is committed relentlessly to fostering excellence and elegance in the equestrian world, the young rider was rewarded with a refined timepiece by Longines’ Vice President Marketing, Matthieu Baumgartner. At 19 years of age, Greta Busacker has already been crowned individual and team European Champion in the Eventing Young Riders category.%break% As the daughter of the Eventing legend Ingrid Klimke, she is making a name for herself in the sport. The young athlete started the season on a high note with her European title and achieved greater success by winning several international events this year and taking bronze at the German national championships for young riders. Besides being a highly successful young Eventing athlete, Greta also competes in Dressage tests, taking wins up to Prix St. Georg level. Over the years, Longines has been striving to promote the exacting standards of excellence and elegance shared with distinguished equestrian talents at the Longines FEI Awards ceremonies alongside the FEI. This includes the brand’s support for the FEI’s commitment to recognizing the contributions of a wide range of talents in the equestrian community - this year again awards in a number of other categories were given out to further highlight outstanding individuals’ accomplishments. The evening saw Peder Fredricson (SWE) take home the Peden Bloodstock FEI Best Athlete. In addition, the Cavalor FEI Best Groom was presented to Marie Johansson (SWE) for her unparalleled contribution. To acknowledge the achievement of an individual who has pursued his or her equestrian ambitions despite a physical handicap or extremely difficult personal circumstances, the FEI Against All Odds award was granted to Beatrice de Lavalette (USA) to recognize her excellence. These winners received elegant Longines timepieces for their inspiration and exceptional contribution. The Equulus Charity - "Pursuit of Dreams" (CHN) received the FEI Solidarity award for its equestrian development project that plays a vital role in expanding equestrian sports.

  • 10/31/2021


    Longines Equita Lyon CHI

    The Longines Equita Lyon, Concours Hippique International, known as the biggest annual equestrian gathering in Europe was staged at Eurexpo Lyon from October 27th to 31st in Lyon, France. As the Title Partner and Official Timekeeper of this spectacular event, Longines witnessed 5 days of unrivalled performances delivered by some of the world’s prominent riders and continued solidifying its support for these fine talents who left indelible marks on this elite-level event.   On Sunday October 31st, Longines was proud to time the brilliant victory of Martin Fuchs on Chaplin in the second leg of the Longines FEI Jumping World Cup™ Western European League. The horse-rider combination gave the fervent spectators the thrills they had been waiting for with his absolute accuracy and consistency in the competition. Joining him for this victorious moment were Eduardo Pereira De Menezes of Brazil on H5 Chaganus and Max Kühner of Austria on Elektric Blue P who came in second and third, respectively. An elegant Longines timepiece was presented to Martin Fuchs for his marvellous performance.%break%Scott Brash of Great Britain on Hello Vincent marked the climax of the Longines Grand Prix on Friday October 29th by securing an extraordinary victory. Holly Smith of Great Britain on Denver and Petronella Andersson of Sweden on Castres Van De Begijnakker Z also exhibited courage and confidence by finishing second and third. The winner Scott Brash was rewarded with a refined Longines timepiece for having achieved an outstanding level of precision and determination.   On this special occasion, Longines was delighted to present the Official Watch of the event, a brand new model for women from The Longines Master Collection. Distinguished by its elegance, character and purity, this refined timepiece featuring a moon phase indicator perfectly incorporates Longines’ watchmaking sophistication and tradition to continue the brand’s relentless pursuit of classic elegance and high performance.

  • 10/29/2021


    Longines inaugurates its new Boutique in the heart of Geneva

    Longines now has a prestigious showcase in the heart of Geneva. The brand has opened its exceptional space at 40 rue du Rhône, one of the most popular shopping streets in Switzerland. Designed to be a tailor-made setting for the company’s creations and its history, the new boutique is an intimate invitation to be immersed in the world of Longines and to discover its many facets.   From the outside, the core values of winged hourglass company are highlighted by a sleek, elegant façade giving pride of place to a selection of carefully selected timepieces. Inside, a refined yet welcoming interior awaits, created with a skilful composition of different materials and colours.   Next, visitors discover iconic references to the brand’s universe, be it the privileged links it has forged through its long-standing passion for equestrian sports, or aviation.%break%The Boutique also houses a space dedicated to vintage Longines watches, the “Collector’s Corner”, which is a world first for the brand. There, customers can admire and acquire a choice of feminine and masculine pieces, all dating back more than 30 years, equipped with manufacture movements and in perfect condition. Each of these watches has been renovated and restored with the greatest care by specialist Longines watchmakers and comes with a certificate of authenticity and a two-year warranty. A real guarantee of quality, and the certainty of wearing a piece of Longines history on your wrist.   Longines CEO Matthias Breschan is delighted with the opening of this new Boutique and the important new chapter it marks in the brand’s development: “We are proud to offer our Swiss customers and our international customers passing through Geneva, the opportunity to discover the world of Longines and its vast range of timepieces, in a tailor-made space staffed by qualified advisers. We place great importance on making every effort to ensure that each visit is a unique and special experience.”  

  • 10/28/2021

    Commonwealth Games

    Her Majesty the Queen launches the 16th official Queen’s Baton Relay for the Birmingham 2022 Commonwealth Games

    The Queen’s Baton Relay was launched today at Buckingham Palace, where her Majesty Queen Elizabeth II placed her message to the Commonwealth into the Baton. As the proud Official Partner of the Queen’s Baton Relay, Longines witnessed this important moment that brought together diverse cultures and communities of the Commonwealth family in celebration of the Games next year. The Baton will depart from Birmingham on October 8 and make its way to 72 nations and territories across the Commonwealth, reaching Europe, Africa, Asia, Oceania, the Caribbean and the Americas for a total of 140,000 kilometres and 269 days as the international sector of the relay. As part of its dedicated support for this ambitious journey to inspire the next generation and promote the unity of the modern and diverse Commonwealth of today, Longines will welcome the Baton in many of its boutiques all around the world for this unparalleled opportunity that brings communities together during the global pandemic.   The Birmingham 2022 Commonwealth Games will take place from July 28 to August 8, 2022. This event will hold special significance for both Longines and the Commonwealth Games, as it will mark the beginning of the first ever multi-Commonwealth Games partnership between Longines and the Commonwealth Games Federation (CGF) for the next three editions of the Commonwealth Games, starting with the Games next year. This partnership will in particular underscore Longines’ role as the Presenting Partner of Athletics and Gymnastics and Co-Presenting Partner of Table Tennis and Rugby 7's.%break%Longines’ longstanding ties with the Commonwealth Games date back to the last century, where it was originally a partner of the Perth 1962 Commonwealth Games. These strong bonds were further reinforced when Longines renewed its partnership for Glasgow 2014 and Gold Coast 2018. Throughout this historical partnership, Longines brought a wealth of experience and expertise in timekeeping and ensured high precision and accuracy of the timing of various sport disciplines. As the Official Partner and Official Timekeeper of the 2022 Commonwealth Games, Longines will continue helping the foremost athletes looking to create their own moments of history at the Games with Longines’ timing and scoring equipment of the highest precision, and support these finest talents striving for perfection and excellence in their glittering sports careers.        

  • 10/26/2021


    The Longines Heritage Classic Limited Edition for Hodinkee : a collaboration between Hodinkee and Longines

    The Longines Heritage Classic Limited Edition for HODINKEE takes its inspiration from the rich heritage of Longines, while at the same time, this limited edition timepiece feel contemporary for the modern watch enthusiasts. So, HODINKEE looked to the Longines Heritage Classic "Sector,” as its source of inspiration, with its ideal mix of classical proportions and design.   In this updated take, the dial design references the chronometers built by Longines in the 1900s, featuring a two-tone cream dial with a delicate brushed silver finish. The traditional Sector cross-hair pattern that divides the dial into four quadrants has been removed, creating a clean aesthetic.%break%And instead of the more traditional Arabic or Roman numerals, painted strokes of black are used for the hour and markers, creating a pleasant contrast to the overall coloration of the dial and easy legibility.   The small seconds at six o’clock is finished with concentric circles, offering a slightly different tone to the sub-dial, setting it apart from the rest of the watch. The heat-blued hands add a touch of color and contrast, and the beads-of-rice bracelet (and bonus leather strap) provide ultimate comfort and wearability.   With a brushed stainless steel case size of 38.5 mm, and 11 mm tall, the Longines Heritage Classic Limited Edition for HODINKEE can be worn comfortably on a variety of wrist sizes. And with its stepped bezel and long, tapered lugs, the resulting look creates an on the wrist presence that is perfect for daily wear at the office or in a more casual setting.     Each watch in this limited run of 500 is chronometer certified by the COSC (Contrôle Officiel Suisse des Chronomètres). The Longines Heritage Classic Limited Edition for Hodinkee houses the caliber L893.4, exclusively developed for Longines. It has a silicon balance spring and an ample power reserve of 72 hours.

  • 10/24/2021

    Alpine Skiing

    FIS Alpine Ski World Cup Ladies & Men

    As the Official Partner of the International Ski Federation (FIS), Longines is proud to put its expertise in sports timekeeping to use in the realms of alpine skiing for the trials of the FIS Alpine Ski World Cup and the FIS Alpine World Ski Championships. In addition, the brand was delighted to time the stunning performances of its athletes: American skier Mikaela Shiffrin, as well as the members of the Longines Family, Switzerland’s Marco Odermatt, Loïc Meillard and France’s Clément Noël.   Perfect start of the season for two of our athletes. On the first hand, the American prodigy, Mikaela Shiffrin claimed her 70th FIS Alpine Ski World Cup victory, and the first win of the season. On the other hand, Swiss brilliant skier Marco Odermatt won first victory of the season and the third of his career in Giant Slalom.   On the occasion of 2021/2022 FIS Alpine Ski World Cup opening in Sölden, Austria, Longines presented the Official Watch of the season, a model from the Longines Spirit collection.   Embodying the pioneering spirit that pushes athletes to constantly surpass their own limits in order to change the course of alpine skiing history, the Longines Spirit watch is made of stainless steel. In the 40 mm version, it measures time with three hands, while the 42 mm iteration also features a chronograph or date display. Fitted with a steel bracelet or dark brown, light brown or blue leather strap, it comes in three dial colours: matt black, grained silver and sunray blue.   Longines, in keeping with its desire to promote the next generation of athletes, will again lend its support to the Longines Future Hahnenkamm Champions race, to be held in January in Kitzbühel on the eve of the legendary World Cup stage. The race is a team event in two legs for promising young skiers aged under 16 years old. It provides a platform for upcoming skiers to partake in alpine ski sport at a competitive level.   Furthermore, the brand will award the Longines Rising Ski Stars prize, which goes to the top female skier under 21 and the top male skier under 23 during the FIS World Cup season. Winners will receive a Longines watch, a trophy and a cheque at the end of the season, which will wrap up in Courchevel-Méribel, France, in March 2022.

  • 10/20/2021

    Horse Racing

    Longines HKIR Prelude Race Night

    During the event, the brand highlighted a model from The Longines Master Collection as the Official Watch of the event. The self-winding movement timepiece is characterized by a moonphase indicator and a refined aesthetic creating a balance between technical excellence and classic elegance.   As part of its partnership with the Hong Kong Jockey Club, the Swiss watch brand is also proud to be the Title Partner and Official Timekeeper of the LONGINES Hong Kong International Races week, including the LONGINES International Jockeys’ Championship held on Wednesday December 8th and the LONGINES Hong Kong International Races held on Sunday December 12th.   LONGINES’ passion for equestrian sports dates back to 1878, when it produced a chronograph engraved with a jockey and its horse that could be used for precise timing to a second. As of 1881, this model was extremely popular among jockeys and horse-lovers, and was soon being used by most of the sports judges in New York. Today, LONGINES’ involvement in equestrian sports includes horseracing, show jumping, driving, eventing and dressage competitions.