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  • 09/14/2021


    Regé-Jean Page is Longines’ newest Ambassador of Elegance

    Swiss watchmaker Longines has announced that actor Regé-Jean Page has joined the brand as its newest Ambassador of Elegance and it is impossible to imagine a more fitting appointment. Page has an elegance that transcends borders and generations, and an effortless sense of style.   Regé-Jean Page’s Emmy-nominated performance as the Duke of Hastings in Netflix’s hugely successful Regency-period drama Bridgerton captivated audiences all over the world. His portrayal turned him into one of the world’s most admired performers, garnering global praise for his role, with individual award nominations from the Emmy Awards and Screen Actors Guild Awards, among others, and a win for Outstanding Actor at the NAACP Image Awards.   The British actor has been announced as a Longines Ambassador of Elegance and the brand’s CEO, Matthias Breschan, could not be more thrilled, saying: “An actor with Regé-Jean’s talent, poise and presence only comes along a few times in a generation. He has already accomplished so much but it is clear that this is only the beginning of what will be a magnificent career. It’s fair to say that he redefines elegance and all of us at Longines are excited to welcome him to the family.”%break%Regé-Jean Page is also looking forward to the partnership. Describing his enthusiasm for Longines, he says, “It’s simple, really. Longines makes such beautiful watches. There is something very special about being able to work with things that bring beauty to the world.”   Regé-Jean Page’s upcoming projects include a starring role in Paramount Pictures’ blockbuster, Dungeons and Dragons, and he recently finished filming on Joe and Anthony Russo’s The Gray Man for Netflix. He will next star in and executive produce a new, reimagined version of The Saint for Paramount Pictures.     For years, Longines’ claim - it is so much more than a motto - has been “Elegance is an Attitude”. Does Regé-Jean Page consider himself to be elegant? He smiles and says, “That’s a tough question to answer! I think I’m capable of elegance and I like to hold myself to a standard of elegance, which means carrying myself with a certain consciousness. Part of that is a generosity and living in a way that is helpful to other people. In doing that, you can bring more beauty to the world.”

  • 09/12/2021


    Longines CSI Ascona

    After a breathtaking competition, Leon Thijssen (NED) won the Gran Premio Longines di Ascona with Faithless Mvdl. He was followed by Barbara Schnieper (SUI) with Escoffier on second and Gilles Thomas (BEL) with Konak on third place. The winner received an elegant Longines watch from Florie Maugeon, Marketing Manager Switzerland.   The Longines CSI Ascona, the most spectacular jumping tournament in the Italian-speaking part of Switzerland, took place on a very special site: the former Ascona airport. The Swiss watch brand was proud to support the Longines CSI Ascona for its 28th edition as Title Partner and Official Timekeeper.   The Official Watch of this year’s Longines CSI Ascona is a model from the collection The Longines Master Collection. This new model’s 34 mm steel case houses an automatic movement developed exclusively for Longines, the L899 calibre. It has a moon phase display at 6 o' clock rimmed with a date ring with Arabic numerals, on which a hand points to the current day. The femininity of this piece is enhanced by a white mother-of-pearl dial with diamond hour markers and an elegant red leather strap.%break%In equestrian sports, elegance also plays an important role alongside precision and top performance – two other pillars of the watch brand. Longines is therefore even more pleased to be able to look back on a rich tradition in equestrian sports today. The oldest known Longines watch decorated with equestrian motifs dates from 1869, and ushered in a handsome series of equestrian-themed pocket watches. The brand’s early ties with horses encouraged the watchmakers of Saint-Imier to pursue advances in sports timekeeping for equestrian competitions. In 1878, the winged hourglass brand developed its first chronograph movement, the legendary 20H. In addition, the Swiss watch brand was associated for the first time with a show jumping event in 1912. Today, Longines is passionately committed to the equestrian world and its various disciplines.

  • 09/05/2021


    Longines FEI Jumping European Championships

    As part of its long-term contribution to equestrian sports, Longines was honored to take part in the revered Longines FEI Jumping European Championship for five days of phenomenal competitions that drew gasps from the crowd in Riesenbeck, Germany. The focal point of the Longines FEI Jumping European Championship Team Final on Friday was undoubtedly the triumph of the winner – Team Switzerland consisting of Longines’ Friend of the Brand Bryan Balsiger on AK’s Courage, Elian Baumann on Campari Z, Martin Fuchs on Leone Jei and Steve Guerdat on Albfuehren’s Maddox. With their confidence and determination, Team Switzerland set the bar high and beat Team Germany and Team Belgium who came in second and third, bringing unmissable drama to the stadium where emotions were running high in the mesmerized crowd. The competition was concluded with the extraordinary achievements of all three teams who prevailed with their precision and excellence, the same values that Longines holds dear in its watchmaking. On this occasion, elegant Longines timepieces were presented to Team Switzerland to support inspiring and outstanding riders who continuously strive for excellence in a sport steeped in tradition and prestige.   On Sunday 5 September, Longines reinforced its unwavering commitment to equestrian sports by supporting the top riders vying for success at the Longines FEI Jumping European Championship Individual Final. Andre Thieme on DSP Chakaria stole the limelight of the day by emerging at the forefront of the victory and taking gold at a competition that required the rider-and-horse combinations the supreme level of precision and courage. Martin Fuchs on Leone Jei and Peder Fredricson on Catch Me Not S confirmed their second and third place respectively by pushing to their very limits and displaying their determination in exceling at a competition that tested their superior skills.  To support the foremost riders who have proved their passion and elegance with their peerless performances in show jumping, Vice President Marketing of Longines, Matthieu Baumgartner, rewarded Andre Thieme with a Longines timepiece on this occasion for his remarkable achievement.%break%This time, Longines was privileged to present the Official Watch, a brand new moonphase model for women from The Longines Master Collection. A byword for elegance, character and purity, this refined timepiece of The Longines Master Collection is both feminine and technical, showcasing the brand’s success of incorporating the aesthetic codes and watchmaking complications into one meticulously designed creation. With its captivating radiance and technical sophistication, this timepiece continues the brand’s pursuit of classic elegance and high performance.

  • 09/03/2021


    Grand Opening of Longines’ very first corporate Boutique in Moscow

    Longines was proud to celebrate the Grand Opening of its first corporate boutique in Russia, which opened in August 2020, during a gala dinner held at the Club house Kuznetsky Most by Lalique in presence of Longines CEO Matthias Breschan, Longines Ambassadors of Elegance Ingeborga Dapkunaite, Dina and Arina Averina, as well as selected guests and celebrities.   This great event was also the opportunity for the brand to highlight its new ladies models from The Longines Master Collection, which aspire to adorn the wrist of a woman with a strong will and character. Featuring a moon phase display, these timepieces of 34mm diameter come with a choice of different coloured straps (red, blue, taupe) or a stainless steel bracelet. Ingeborga Dapkunaite, who joined the Longines Family in 2005, was presented a model with a mother-of-pearl dial and taupe strap from the hands of Matthias Breschan, who then delivered a welcome speech emphasising the importance of the Russian market for Longines: “It is an important step in the development of the brand in Russia. We are proud to have opened our first corporate boutique in Moscow and to offer our customers the opportunity to enjoy the Longines universe, as well as to appreciate the wide range of Longines collections in its elegant atmosphere”.   The boutique totally corresponds to the brand’s philosophy and reflects the main Longines values – elegance and attention to details. The warm and light colours of the boutique’s design, together with the leather wall elements and the fine wood create a sophisticated and comfortable atmosphere. A separate hall with permanent exhibition of the heritage historical pieces from the Longines museum in Saint-Imier and a VIP zone with a mini-library will give all the customers a unique opportunity to find out about the nearly 190-year history of the brand.

  • 08/28/2021


    Swiss Championships Jumping Elite

    The Final of the Swiss Jumping Championship Elite was held on August 28 in Humlikon in the context of the CSI Humlikon of which the Swiss watchbrand Longines is the Official Watch. Climax of the Longines Championship Series, the Final gathered Switzerland's best riders. Dominik Fuhrer on Ghost II jumped to victory ahead of Pius Schwizer on Karel VDB, second and Alain Jufer on Dante MM, third. Dominik Fuhrer was presented an elegant Longines timepiece from Florie Maugeon, Marketing Manager Switzerland.   In 2019, the Swiss watchmaking brand based In St. Imier became the Main Partner of the Swiss Equestrian Federation and its discipline of Show Jumping, thus enhancing Longines' commitment to equestrian sports on a national level. As part of this agreement, the Swiss watchmaking brand lends its name to the series "Longines Championship Series" comprising all national qualifiers for the Swiss Jumping Championship Elite.

  • 07/28/2021

    Commonwealth Games

    The Birmingham 2022 Commonwealth Games reaches one-year-to-go milestone, marked by the Longines Countdown Clock

    In exactly one year’s time, leading athletes from 72 nations and territories will come together to compete in one of the world’s most important sporting events - the Birmingham 2022 Commonwealth Games. As the Official Partner and Timekeeper of the event, Longines is privileged to mark this key moment in the journey towards this highly anticipated sporting event with the Longines Countdown Clock in Birmingham’s Centenary Square.    Ticking down to the opening ceremony of the 2022 Commonwealth Games on 28 July 2022, this countdown clock was unveiled in March 2020 to underscore the first ever multi-Commonwealth Games partnership between Longines and the Commonwealth Games Federation (CGF) for the next three editions of the Commonwealth Games, starting with Birmingham 2022. Widely known for its timekeeping expertise, Longines was originally a partner of the Perth 1962 Commonwealth Games and renewed its partnership for Glasgow 2014 and Gold Coast 2018, underlying the brand’s longstanding contribution to precision in timekeeping in the world of sports.%break%With this historic partnership, Longines strives to foster excellence in various sports disciplines, particularly in Athletics, Gymnastics, Rugby Sevens and Table Tennis. Driven by its universally recognized excellence in sports timekeeping, Longines continues to cement the event’s world-class status by ensuring the timing and scoring equipment of the highest precision in the upcoming Games. 

  • 07/03/2021


    Longines Global Champions Tour of Monaco

    After a year without hosting its iconic stage of the Longines Global Champions Tour series, the Port d’Hercule of Monaco saw the world’s greatest riders and horses return to the competition ground this weekend, offering impressive moments of performance to the passionate enthusiasts of the discipline.   It is with honor that Longines, Title Partner and Official Timekeeper of the series, witnessed the victory of Darragh Kenny on Idalville d’Esprit during the weekend’s highlight trial, the Longines Global Champions Tour Grand Prix du Prince de Monaco. The thrilling prize-giving ceremony was attended by Princess Caroline of Hanover and her daughter Charlotte Casiraghi. The Irish rider received an elegant Longines timepiece from the hands of the brand’s CEO, Matthias Breschan.%break%This success qualified Darragh Kenny to participate in the Longines Global Champions Tour Super Grand Prix, taking place at the end of the season in Prague, where he will compete against the winners of the previous legs.   Moreover, the Swiss watch brand was delighted to encourage the promising riders, in the person of Jane Richard, Longines Ambassador of Elegance, who teamed up with Lou Audion to participate in the Longines Pro-Am Cup. Created by Charlotte Casiraghi, this trial involves an amateur and professional rider who compete together for the victory, with a focus on speed and agility.   As Official Watch of the event, Longines presented one of its iconic models from the collection La Grande Classique de Longines. This line is a symbol of Longines’ classic elegance and timeless sophistication, and stands out thanks to its very slim profile and the wide palette of available variations. Designed for both women and men, this iconic collection can be seen on the wrists of all those who know how to appreciate true value.

  • 06/23/2021


    Longines and SolarStratos take on the solar challenge

    Longines and SolarStratos are proud to announce their collaboration, making Longines the Official Partner and Timekeeper of this unique adventure. Driven by a pioneering spirit since its beginnings, the Swiss watchmaking brand has always produced watches and instruments that have contributed to the success of various exploits, thanks to their reliability, accuracy, robustness and original technology. With the high-flying debut of SolarStratos, Longines’ support in this new eco-exploration makes it the ideal partner for conquering the stratosphere with solar energy.   Renowned for the reliability of its precision instruments, the winged hourglass brand has accompanied explorers on their journeys to the last unknown lands, defied extreme weather, navigated wild oceans and played a part in opening up new air routes and establishing aviation records. Legendary aviators and explorers such as Amelia Earhart, Paul-Emile Victor, Elinor Smith and Howard Hughes have all placed their trust in Longines during their travels.   Today, Longines stays true to its pioneering spirit by joining forces with Raphaël Domjan, founder of the SolarStratos Mission and holder of several world records thanks to the power of the sun. The eco-explorer and pilot is thrilled to be partnering with Longines: “We are delighted that Longines, who has accompanied so many legendary adventurers in their exploits, has become the Official Partner of the SolarStratos odyssey!”   For Longines CEO Matthias Breschan, to be involved in a project such as SolarStratos is both innovative and promising for new generations: “We want to encourage future generations to excel, because above all being a pioneer is a state of mind, and this still remains true today. By combining courage and mental strength, all obstacles can be overcome and boundaries can be pushed. We are very happy to be part of this wonderful solar adventure”.%break%About Longines Spirit With the Longines Spirit collection, Longines presents timepieces that are a testimony to the brand’s pioneering spirit. Linking history with innovation, these pieces combine the traditional features of pilots’ watches with contemporary lines and codes. Equipped with state-of-the-art technology and extremely precise movements, all models in this collection are Chronometer-certified.   About SolarStratos, “To the edge of space” SolarStratos is a venture of the SolarXplorers SA group. This mission, started by Swiss eco-explorer Raphaël Domjan in 2014, aims to complete the first ever stratospheric solar flight. Beyond technological innovations, SolarStratos aims to promote renewable energies by illustrating that concepts and projects which seemed impossible a short time ago are now possible thanks to the technologies available today, some of which are still in their early stages particularly in terms of solar-powered aviation. SolarStratos also aims to demonstrate that with today’s technologies, it is possible to achieve feats that exceed the power of fossil fuels, and to fly at high altitudes where no electric aircraft has yet ventured, without emitting pollution and without impacting the environment.   About Longines Based in Saint-Imier in Switzerland since 1832, the watchmaking company Longines wields expertise steeped in tradition, elegance and performance. With generations of experience as official timekeeper of world championships, and as partner of international sports federations, Longines has built strong and long-lasting relationships in the world of sport over the years. Known for the elegance of its timepieces, Longines is a member of Swatch Group Ltd., the world’s leading watch manufacturer. The Longines brand, with its winged hourglass emblem, is established in over 150 countries.

  • 06/19/2021

    Horse Racing

    Royal Ascot

    This week, the best horses and jockeys in the world gathered at the Ascot Racecourse (UK) to compete in the most prestigious races of Royal Ascot and strive to etch their names in the history of an event steeped in prestige and excellence. As a dedicated supporter of equestrian sports, the Swiss watch brand Longines is privileged to take part in this revered horseracing meeting as its Official Partner, Official Timekeeper and Official Watch. Under the current exceptional circumstances of the global COVID-19 pandemic, Longines showed its support in ensuring the safety of every team and attendee by strictly following the safety precautions and health guidelines of the event.   On Tuesday, June 15 and Wednesday, June 16, the finest horses and jockeys of the discipline competed for two of the most coveted prizes of the event by displaying the highest level of passion, precision and determination.  Following the remarkable triumph of Berkshire Shadow in the Coventry Stakes, Longines presented elegant Longines timepieces to the winning owner, Paul Spickett, trainer Andrew Balding and jockey Oisin Murphy. The following day, Longines further demonstrated its support for the exacting standards set by the leading horse and jockey combinations by rewarding the jockey William Buick, trainer Charlie Appleby and owner Godolphin of Kemari, the winner of the Queen’s Vase with elegant Longines watches. Their Royal Highnesses The Prince of Wales and The Duchess of Cornwall joined the fervent crowd during the event to together witness exhilarating races highlighted by the athletes’ boldness and unwavering commitment to the sport.%break%In line with the elegance of the Royal Meeting, Longines is proud to highlight the Official Watch of Royal Ascot, a stainless steel model adorned with diamonds from the DolceVita collection. Combining elegance with watchmaking excellence, the line subtly pairs diamonds and softened geometric lines to feature its artistic allure. Its rectangular case with a silver-colored “flinqué” dial houses a quartz movement that offers uncompromising quality to delight those who appreciate refined timepieces.

  • 06/13/2021


    Longines Jumping International de La Baule

    Longines was privileged to take part in the 60th anniversary of the Longines Jumping International of La Baule this year for four days of exhilarating competitions at the François André stadium in La Baule, France. The highlight competition on Friday, the Longines FEI Jumping Nations CupTM of France, was captured by the remarkable victory of the winner -Team Switzerland consisting of Elian Baumann on  Campari Z ,  Steve Guerdat on Albfuehren's Maddox, Martin Fuchs on Conner 70 and Beat Mandli on Dsarie. Team Italy and Team Belgium came in second and third, respectively, displaying passion and precision in the thrilling competition, elements that are essential to reach new heights in their future performance. On this occasion, the CEO of Longines, Matthias Breschan, presented elegant Longines timepieces to Team Switzerland to further support excellence that permeates all levels of the sport.    On Sunday June 13, Longines was honoured to present the Longines Grand Prix and to support JustWorld International through the “Longines Clear the Jump” activity. This time, 200 meals were offered to some of the most vulnerable children in the world each time the Longines jump was cleared. The highlight of the day was undoubtedly Nicolas Delmotte on Urvoso du Roch who lived up to expectations by winning the Longines Grand Prix. Laurent Goffinet on Atome Des Etisses arrived second ahead of Martin Fuchs on Leone Jei. To foster excellence and elegance inherent in the sport, the Brand Manager of Longines France, Olivier Pacini rewarded the winner with an elegant Longines timepiece for his outstanding performance in this competition.%break%During this event, Longines was proud to present the Official Watch, a timelessly elegant timepiece from La Grande Classique de Longines. Meticulously designed, this line is famously known for its very slim profile and a wide range of variations that delight both men and women wishing to add an elegant touch to their everyday life. Driven by the brand’s universally recognized excellence and longstanding expertise in watchmaking, the elegant diamond-adorned timepiece presented on this occasion continues the brand’s pursuit of classic elegance and timeless sophistication.