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Grand opening of a new Longines Boutique in Taiwan with brand’s Ambassador of Elegance Chi Ling Lin



On 18 December 2020, Swiss watch brand Longines had the pleasure to celebrate the opening of its new corporate Boutique at Xinyi FET A13 in Taipei, Taiwan. This event was the occasion for the brand to invite its Ambassador of Elegance and renown actress Chi Ling Lin. True to the brand’s timeless elegance, the Boutique offers a warm and welcoming atmosphere and displays Longines’ various collections.

The celebration started with a group of kids’ dance and sing performance, which was joined by Chi Ling Lin for the greatest pleasure of people in attendance. Wearing an elegant black dress, Chi Ling Lin perfectly embodied Longines’ slogan “Elegance is an Attitude”. On her wrist, a black-dial model with leather strap from the Longines Spirit collection: “If I had to choose a watch for a Christmas gift, I’d go for a Longines Spirit. I was seduced by the pioneering spirit behind this collection and I love the contemporary design of those timepieces”.

This event was also the occasion for Longines to give its support to Chi Ling Lin’s Charity Foundation, which helps children in need. Heidi Chu, Country Manager from Swatch Group Taiwan represented Longines and made a donation to Chi Ling Lin’s organization. In addition, the brand participated in the creation of a Charity Gift Set including a 2021 calendar and a card signed by Chi Ling Lin. Starting on 18 December and until  31 January, those gifts will be offered for any purchase of a Longines Spirit timepiece in the new Boutique.

With the holiday season around the corner, Longines is holding a “Season’s Greeting Watch Exhibition” at the first floor of Xinyi FET A13 until the 3 January. The exhibition highlights the brand’s blue dials collections, such as The Longines Master Collection, La Grande Classique de Longines, the Longines DolceVita or The Longines Spirit.

Grand opening; new; Longines Boutique;Taiwan; Ambassador of Elegance; Chi Ling Lin