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  • 06/08/2022


    Longines, title partner and official timekeeper of the Longines CSIO St-Gallen

    After a captivating competition, the Swiss team won the prestigious Longines FEI Jumping Nations Cup™ of Switzerland. Saturday, it was Martin Fuchs (CH) on Conner Jei that made the difference during the Longines Grand Prix der Schweiz. Longines supported the event as Title Partner and Official Timekeeper. The brand presented in St. Gallen the Official Watch of this exceptional event, an elegant model from the LONGINES DOLCEVITA collection. Major equestrian event, the CSIO Switzerland took place in St. Gall in one of the most beautiful open-air stadiums. This edition was marked by Switzerland’s victory in the prestigious Longines FEI Jumping Nations Cup™ of Switzerland, one of the key competitions of the weekend. It was able to make the difference and beat out the teams of Netherlands and Great Britain that finished in second and third place respectively. The members of the winning team received a Longines timepiece from the brand's CEO, Matthias Breschan. At the Longines Grand Prix der Schweiz on Saturday, Martin Fuchs (CH) on Conner Jei won the competition, followed by Wilm Vermeir (BEL) on Van Het Steentje. The young show jumping Swiss prodigy and Longines Family member, Bryan Balsiger (CH), won third place on his mare Dubai du Bois Pinchet. %break% Longines DolceVita, Official Watch The Official Watch of this year’s Longines CSIO St.Gallen is a model from the Longines DolceVita collection. Since its inception, the Longines DolceVita collection has illustrated contemporary elegance of the brand. Inspired by the "Dolce Vita", it is an homage to the sweetness of the Italian life. Subtly combining geometric lines and soft curves, the Longines DolceVita collection is characterized by its rectangular case inspired by a 1920s model. A byword for glamour and femininity, the line is an ode to the sweetness of life. The boldly sophisticated and feminine design will delight women wishing to make their own statement of contemporary elegance Longines and equestrian sports The collaboration between Longines and the Longines CSIO St.Gallen reinforces the brand’s traditional commitment to equestrian sports and makes Longines a major player in this field. Longines’ passion for the equestrian world dates back to 1869, when the brand crafted its first equestrian pocket watch found to date. Not long after, in 1878, Longines developed a famous chronograph movement, fitted in a case engraved with a jockey and his mount. Seen on the American racetracks since the late nineteenth century, this type of timepieces proved extremely popular among jockeys and horse-lovers, as it enabled its user to time performances to the second. Designed in the workshops of the factory of Saint-Imier, these first creations mark Longines’ very first involvement in the equestrian world.  

  • 05/18/2022


    Longines and Al Shaqab extend their longterm partnership

    Following the renewal of this major partnership, which started in 2019, Longines will continue to be the Official Partner and Official Watch supporting Al Shaqab and its state-of-the-art equestrian facilities including the spectacular Longines Arena. In addition, the Swiss watch brand remains the Presenting Partner and Official Timekeeper of the Commercial Bank CHI AL SHAQAB, as well as the Main Partner and Official Watch of the national show jumping and dressage tour, the Longines Hathab Qatar Equestrian Tour, which is organized together with the Qatar Equestrian Federation.     First organized by Al Shaqab in 2013, the CHI AL SHAQAB is the world-class equestrian center annual signature event in Doha, and the only competition of its kind in the Middle East. Together with the Longines Hathab Qatar Equestrian Tour, Al Shaqab remains the hub for Qatar’s premier local horse-riding competition series, with the aim of further developing equestrian sports in the region and shape the country’s next generation of equestrian champions.   Khalifa Al Attiya, Executive Director, Al Shaqab, said: “We are delighted to reaffirm our strong and enduring ties with Longines, a well-established and prominent global brand known for its support for equestrian sports. Longines maintains a balance between traditional techniques and modern technological innovations, and this philosophy genuinely reflects the values and aspirations of Al Shaqab. The extension of our agreement allows both parties to strengthen their long-term partnership, and the growing popularity of equestrian sport in Qatar only demonstrates the success of our collaboration.”   Longines Vice President Marketing, Matthieu Baumgartner, declared: “We are proud to extend this privileged partnership and to be closely associated with Al Shaqab, member of Qatar Foundation.  We are looking forward to continuing this collaboration, by being the Presenting Partner, Official Timekeeper and Official Watch of CHI AL SHAQAB, as well as the Main Partner and Official Watch of the Longines Hathab – Qatar Equestrian Tour. This partnership reinforces Longines’ long-lasting dedication and commitment to the equestrian world, which dates back one century and half.” %break% About Al Shaqab   Since its establishment in 1992, Al Shaqab’s vision was to build on Qatar’s Arabian horse heritage and be a leading global center for equine professionals, while providing an engaging experience for the community. Global leadership has not only meant preserving, improving, and promoting the Arabian horse breed, but also encouraging the community in this unique, traditional cultural sport.   Today, Al Shaqab’s impressive facilities, which are distinctively designed in the shape of a horseshoe, cover 980,000 square meters. With a state-of-the-art Main Arena comprising both an indoor and outdoor venue capable of holding over 5,000 spectators, Al Shaqab is part of Qatar’s growing reputation on the world stage that showcases its ability to host major international sports event at the highest level.   About Longines   Based in Saint-Imier in Switzerland since 1832, the watchmaking company Longines wields expertise steeped in tradition, elegance and performance. With generations of experience as official timekeeper of world championships, and as partner of international sports federations, Longines has built strong and long-lasting relationships in the world of sport over the years. Known for the elegance of its timepieces, Longines is a member of Swatch Group Ltd., the world’s leading watch manufacturer. The Longines brand, with its winged hourglass emblem, is established in over 150 countries.

  • 04/10/2022


    Longines FEI Jumping Word Cup Final

    At the grand Final of the Longines FEI Jumping World CupTM that took place at the Leipziger Messe in Leipzig (Germany) this year, the Swiss watch brand continued playing a pivotal role in supporting the world’s leading riders and providing timekeeping expertise in this elite-level event of show jumping.   The exciting competition was marked by the victory of Martin Fuchs (CH) and Chaplin who brilliantly made the difference in the Longines FEI Jumping World CupTM Final. Harrie Smolders (NL) riding Monaco finished second ahead of Jens Fredricson (SE) and Markan Cosmopolit. In its role of Official Timekeeper, Longines was proud to time the remarkable performances of these athletes during the whole 2021/2022 season leading up to the Final. The great winner, as well as the second and the third, were presented with elegant Longines timepieces from the hands of Matthieu Baumgartner, Longines Vice President Marketing. %break%This edition of the Finals was the perfect occasion for the spectators to discover the Official Watch of the event, model of the Longines DolceVita collection, symbol of Longines’ relentless pursuit of elegance and excellence. Subtly combining geometric lines and soft curves, the Longines DolceVita collection is characterized by its rectangular case inspired by a 1920s model.   Crafted in steel and enhanced with diamonds, this model features a silvered “flinqué” dial adorned with painted Roman numerals. Driven by a quartz movement, the hours and minutes are indicated by fine blued steel hands. Longines is also extending its selection of interchangeable straps by offering leather variations in white, blue and golden hues. These accessories make it possible for each customer to personalize their watch according to their desires.      

  • 01/23/2022


    Longines FEI Jumping Nations Cup of UAE - President of UAE Show Jumping CUP presented by Longines

    The President of UAE Show Jumping Cup was staged as the first leg of the Longines FEI Jumping Nations CupTM 2022 from January 19 to 23 in Abu Dhabi, United Arab Emirates. As the Presenting Partner, Official Timekeeper and Official Watch of this esteemed event, Longines further underlined its support for the showjumping elite and witnessed many mesmerizing sports moments where the leading riders displayed consistency and class in their stellar performances.   On Sunday January 23, the Longines FEI Jumping Nations CupTM saw Team Ireland brimming with power and precision and winning the first leg of the series in Abu Dhabi. The team consisting of Shane Breen on Z7 Ipswich, Jack Ryan on BBS McGregor, David Simpson on Foudre F and Trevor Breen on Highland President led the way on the podium and celebrated their momentous victory alongside Team UAE and Team UK who finished second and third. To recognize the unparalleled precision of the winning team, Longines rewarded these outstanding riders with refined timepieces.   %break%To further extend its support for the prominent riders at the event, Longines was also proud to present the President Cup of the UAE Grand Prix that took place on Friday January 21, where Shane Breen on Z7 Ipswich emerged at the forefront of victory and brought home the coveted President Cup of the UAE Grand Prix. With pure focus and absolute determination, Abdullah Alsharbatly on Hunter C and Khaled Abdulrahman Almobty on Grunnerger Kwiebus were up against this great challenge and finished second and third in this thrilling competition. Shane Breen received a Longines timepiece for his marvelous performance and scintillating display.   On this occasion, Longines was proud to present the Official Watch of the event, a moonphase model for women from The Longines Master Collection. A consummate display of elegance, character and purity, this masterpiece of The Longines Master Collection is both feminine and technical, showcasing the brand’s success in incorporating the aesthetic codes and watchmaking complications into one meticulously designed creation. With its elegant appeal and technical sophistication, this timepiece is the vivacious blend of classic elegance and watchmaking tradition.