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Longines was privileged to take part in the 60th anniversary of the Longines Jumping International of La Baule this year for four days of exhilarating competitions at the François André stadium in La Baule, France. The highlight competition on Friday, the Longines FEI Jumping Nations CupTM of France, was captured by the remarkable victory of the winner -Team Switzerland consisting of Elian Baumann on Campari Z , Steve Guerdat on Albfuehren's Maddox, Martin Fuchs on Conner 70 and Beat Mandli on Dsarie. Team Italy and Team Belgium came in second and third, respectively, displaying passion and precision in the thrilling competition, elements that are essential to reach new heights in their future performance. On this occasion, the CEO of Longines, Matthias Breschan, presented elegant Longines timepieces to Team Switzerland to further support excellence that permeates all levels of the sport. On Sunday June 13, Longines was honoured to present the Longines Grand Prix and to support JustWorld International through the “Longines Clear the Jump” activity. This time, 200 meals were offered to some of the most vulnerable children in the world each time the Longines jump was cleared. The highlight of the day was undoubtedly Nicolas Delmotte on Urvoso du Roch who lived up to expectations by winning the Longines Grand Prix. Laurent Goffinet on Atome Des Etisses arrived second ahead of Martin Fuchs on Leone Jei. To foster excellence and elegance inherent in the sport, the Brand Manager of Longines France, Olivier Pacini rewarded the winner with an elegant Longines timepiece for his outstanding performance in this competition.%break%During this event, Longines was proud to present the Official Watch, a timelessly elegant timepiece from La Grande Classique de Longines. Meticulously designed, this line is famously known for its very slim profile and a wide range of variations that delight both men and women wishing to add an elegant touch to their everyday life. Driven by the brand’s universally recognized excellence and longstanding expertise in watchmaking, the elegant diamond-adorned timepiece presented on this occasion continues the brand’s pursuit of classic elegance and timeless sophistication.
Elegance was at the heart of today’s Grand Opening of Longines newest boutique in Kunming, China, as the brand was joined on this special occasion by its Ambassador of Elegance Zhao Liying. The acclaimed actress addressed a few words to the guests and devoted fans in attendance and took part in the ritual ribbon-cutting ceremony, which officially marked the inauguration of the flagship store spread across 94 square meters. Illustrating Longines’ renowned elegance, it features the brand’s most iconic collections, as well as its latest models. Following their visit of the boutique, attendees were invited to discover the Longines Master Collection exhibition, located right beside the store and open to the public until June 22, 2021. The new Longines Boutique is located at the Kunming Shuncheng Shopping Center, 1F, No.13 Dongfengxi Road, Wuhua District, Kunming.
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At the Longines Grand Prix der Schweiz on Friday, Nayel Nassar (EGY) on Igor van de Wittemoere won the competition, followed by Scott Brash (GBR) on Hello Vincent und Philipp Weishaupt (GER) on Coby 8. The winner was honored by Matthias Breschan, CEO of the brand, with an elegant Longines watch. It was one of the highlights of this year’s Longines CSIO St.Gallen: The prestigious Longines FEI Jumping Nations Cup™ of Switzerland was won by Team Sweden. It was followed by the German team on the second and the Swiss team on the third place. The winner team received an elegant Longines watch from Jacqueline Fazio, Brand Manager Switzerland.%break%The Official Watch of this year’s event is a model of the collection Longines DolceVita. Since it was created in 1997, Longines DolceVita has been an ode to the sweet Italian way of life. Smooth and sunny, warm and glamorous. This Longines DolceVita model crafted in steel and enhanced with diamonds, features a silvered “flinqué” dial adorned with painted Roman numerals and has an interchangeable blue leather strap.