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Flagship Heritage - 60th Anniversary; Novelties 2017; Timepiece; Longines Heritage
January 18, 2017
Flagship Heritage - 60th Anniversary
Longines sold its first Flagship in 1957, and ever since, the collection has met with lasting success. This timeless watch, with its white dial, thin profile and fine fasteners, quickly won over Longines clients. A perfect blend of technical mastery and subdued elegance, the Flagship owes its name to the ship upon which the flag of the fleet’s commander in chief snaps in the wind. A symbol of Longines’ wishes for this new collection, this caravel is stamped on the back of Flagship watches.
Today, the Swiss watchmaking brand celebrates 60 years of this iconic collection, a symbol of quality, high precision and distinction, by launching the Flagship Heritage – 60th Anniversary 1957-2017. It was Longines Ambassador of Elegance herself, Kate Winslet, who chose the face of this anniversary timepiece. During a visit to the brand’s headquarters in Switzerland, the British actress fell in love with a model of the Swiss watchmaker. This is the timepiece from which Longines drew inspiration for the subdued and chic dial of this anniversary edition.  
Available in steel, yellow gold or rose gold, the numbered timekeepers house an L609 mechanical calibre in their 38.5 mm case. Exclusive timepieces, the gold versions are limited to 60 watches while the steel versions are limited to 1957 watches. The brushed silvery dial is adorned with 8 indexes and 4 Arabic numerals, in yellow gold or rose gold colours. As with the original timepieces, the back of these commemorative watches bears a stamped caravel – the flagship. A brown leather watch strap completes this exceptional timepiece.

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Longines’ first known involvement in alpine skiing dates back to 1924
January 13, 2017
Alpine Skiing
Longines’ first known involvement in alpine skiing dates back to 1924
The Longines factory provided the timekeeping equipment for the military ski races held in Saint-Imier on 13 January 1924. There was a full programme, with races in the morning, an official meal, a jumping competition in the afternoon, a concert and a dance evening. This was Longines’ first known involvement in timekeeping for skiing events.
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Longines Boutique of London; the International Federation of Horseracing Authorities; the Longines World’s Best Racehorse Rankings; the Longines World’s Best Racehorse
January 12, 2017
The Oxford Street Longines Boutique displays the trophies of the LWBRH and LWBHR
Together with the International Federation of Horseracing Authorities (IFHA), Longines will reward the top highest rated horses in the Longines World’s Best Racehorse Rankings as well as the highest rated race. The ceremony will be held at the hotel Claridge’s in London on 24 January.
At this occasion, the connection of the three winning horses and the representatives of the Longines World’s Best Horse Race will receive elegant Longines watches. The vase of the Longines World’s Best Racehorse and the trophy of the Longines World’s Best Horse Race which represents a proud horse head can now be seen at the Longines Boutique of London at 411 Oxford Street.%break% The Longines World’s Best Racehorse Rankings are established by international handicappers according to the performance of the horses in top races. The highest rated race is determined by averaging the rankings of the first four placed horses.
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