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Conquest V.H.P.,Longines unveils,Kohei Uchimura
February 22, 2018
Longines unveils the new Conquest V.H.P. advertising campaign

On Thursday 15 February 2018, Japanese artistic gymnast and Longines Ambassador of Elegance Kohei Uchimura joined the Swiss watchmaking brand in its elegant Boutique in the district of Ginza in Tokyo for the launch of his new Conquest V.H.P. advertising campaign. On this occasion, Kohei Uchimura proudly signed the new campaign visual and was given the opportunity to discover the numerous brand’s collections on display in the boutique with Juan-Carlos Capelli, Longines Vice President and Head of International Marketing. Kohei also expressed how “hugely honored I am to be part of the Longines family, and I believe that the values close to my heart perfectly match with those dear to Longines.”

Considered by many as the best gymnast of all time – a discipline in which Longines has been involved since 1912 – Kohei Uchimura is perfectly in line with Longines’ motto “Elegance is an Attitude”, it was therefore natural for the winged hourglass brand to welcome him in the Longines Family of Ambassadors of Elegance.

On the same day, the Conquest V.H.P. was presented to a selected group of invited media at the Temporary Contemporary Gallery in Tsukishima, Tokyo. This model represents a new achievement in the field of quartz, combining great precision, high technicality and a sporty look, marked by the brand’s unique elegance.

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The Longines Masters of Hong Kong; Patrice Delaveau; Aquila HDC; Longines Grand Prix win
February 22, 2018
The Longines Masters of Hong Kong 2018

From February 9-11, 2018, the vibrant city of Hong Kong welcomed the Asian leg of the Longines Masters series. Gathering some of the world’s best riders and horses for the delight of the numerous spectators in attendance, this three-day event perfectly combined remarkable sports performance with spectacular entertainment.  

Today was marked by the victory of French rider Patrice Delaveau on Aquila HDC in the Longines Grand Prix, ahead of Max Kühner on Cielito Lindo 2 and Daniel Deusser on Cornet d’Amour. In recognition for his/her great achievement, Patrice Delaveau was presented with an elegant Longines watch from the hands of Mr. Juan-Carlos Capelli, Longines Vice President and Head of International Marketing and Mrs Karen Au Yeung. On Saturday, all eyes were on the contestants of the Longines Speed Challenge, known as the world’s fastest trial. The challenge for the competitors of this event is to achieve the fastest time, knowing that a fault only leads to a two-second penalty, instead of the usual four. This rule pushes the riders to give their best and to run the course as fast as they can, creating a high-level of suspense.

Over the weekend, Longines has highlighted the Official Watch of the event, a lady model from the Record collection, featuring a white mother-of-pearl dial and diamond indexes. The Record collection combines classic elegance and excellence, aspiring to become the spearheads of the brand. Each piece in this line houses a movement including a single-crystal silicon balance spring with unique properties and is certified as a “chronometer” by the Swiss Official Chronometer Testing Institute (COSC).

As the Title Partner of the Longines Masters, Longines is looking forward to the final stage of the 2017/2018 series, taking place for the first time in New York, from 26-29 April 2018.

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February 22, 2018
Commonwealth Games
The Queen’s Baton Relay arrived in Melbourne

On 10 February 2018, Australian actress Tessa James had the honor of carrying the Queen’s Baton in Melbourne. She was wearing the Conquest V.H.P. Gold Coast 2018 Commonwealth Games, a special edition of the Conquest V.H.P. model bearing the colours of this great international sporting event. This exceptional timepiece represents a new achievement in the field of quartz, combining great precision, high technicality and a sporty look, marked by the brand’s unique elegance.

Longines is proud to be the Official Partner and Watch of the Queen’s Baton Relay, which will arrive on the Gold Coast in 53 days for the Opening Ceremony of the XXI Commonwealth Games. This unique multi-sport event, of which Longines is the Official Timekeeper, will be held from 4 April to 15 April 2018 and will gather athletes from seventy Commonwealth nations and territories.

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February 22, 2018
The Longines Masters of Hong Kong on February 9 - 11, 2018 at AsiaWorld-Expo

This year sees the historic moment in the Asian leg of Longines Masters, when more than one Hong Kong representative will be saddled up for the competitions. In fact, two local stars will appear in the ring, alongside top-flight riders across the world. Jacqueline Lai (26), member of the HKJC Equestrian Team, will represent Hong Kong in the city’s major annual show jumping event for the third consecutive year. With multiple podium finishes under her belt, Jacqueline is one of Hong Kong’s first-ever equestrian medalists at Asian Games, taking team bronze in 2010 with three other teammates. Another Hong Kong representative is the 21-year-old Clarissa Lyra, whose passion for equestrian sports has spurred her to pursuing greater achievements at the highest level in Europe. Based at Ludger Beerbaum’s Stable in Riesenbeck, Germany since 2017, Clarissa was selected as a member of the Hong Kong Equestrian Performance Plan Elite Squad in 2016. She has proven her skills in Grand Prix and FEI ranking classes.


The 2018 edition of Longines Masters of Hong Kong gets an impactful boost from EEM.tv, a new milestone in EEM’s mission to grow and promote equestrian sports on the international scene through educational content, information and latest news about the global equestrian community. This new digital TV channel allows viewers around the world to access live broadcast and highlights of the Longines Masters competitions free of charge. Awarded the “Best Live Experience at a Professional Sporting Event” by the Sports Industry Awards Asia, the 2018 Longines Masters of Hong Kong will offer heart-pounding show jumping face-offs and a remarkable feast of art, culture and gastronomy at the Prestige Village, confirming its “M” Mark status that helps enhance the image of Hong Kong as Asia’s sports event capital. The “M” Mark, awarded by the Major Sports Events Committee, symbolizes intense, spectacular and signature event on the territory’s sports calendar.


Discover the Official Watch Collection

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Longines FEI Nations Cup; North America; Ocala; François Lamontagne; Chanel du Calvaire; Tiffany Foster; Brighton; Ian Millar; Dixson; Eric Lamaze; Coco Bongo; Team Canada
February 22, 2018
Longines FEI Jumping Nations Cup of USA - Ocala

On 18 February 2018, François Lamontagne on Chanel du Calvaire, Tiffany Foster on Brighton, Ian Millar on Dixson and Eric Lamaze on Coco Bongo from Team Canada galloped to victory during the very first leg of the newly named Longines FEI Jumping Nations Cup series. Team Brazil took second place followed by Team Ireland.

On 16 February, Australian rider Rowan Willis and his mount Blue Movie earned first place at another highlight competition of the event: the Longines Grand Prix. The Swiss watchmaking brand Longines was delighted to reward the winners of both competition with elegant Longines timepieces.

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White Turf; 3rd Raceday; St-Moritz; Maxim Pecheur; Nimrod
February 22, 2018
Horse Racing
White Turf - 3rd Raceday - St-Moritz

After three Sundays of breathtaking races, the Longines 79. Grosser Preis von St. Moritz saw the victory of Maxim Pecheur on Nimrod, followed by Dayverson De Barros on Berrahri and Rene Piechulek on Amun. With its CHF 111’111 prizemoney, this race was the highest endowed in Switzerland. For the 111st anniversary of the event, Longines was proud to be once again the Official Partner, Official Timekeeper and Official Watch.


After these three Sunday races, Longines honored Maxim Pecheur, the best jockey of the competition, with the “Longines Jockey Silver Trophy”.


Since 1907, the annual White Turf St. Moritz event takes place on the frozen lake of the Graubünden renowned tourist resort during three Sundays in February. Attracting more than 30,000 visitors yearly, it is considered as the sporting and social highlight in the Engadine winter calendar. This year, the event celebrated its 111st anniversary and took place on February 4, 11 and 18.


The Official Watch of the event is the Conquest V.H.P. (Very High Precision). This 41mm silvered timepiece displays a perpetual calendar and can rely on a very long battery life. With ± 5 sec. per year, this watch combines great precision, high technicality and a sporty look, marked by the brand’s unique elegance.


The links between the Swiss watch brand and St. Moritz date back over a century. Indeed, in 1894, Longines sent two timepieces fitted with a proprietary hand-wound movement to the famous town in the Engadin valley to serve as timekeeping devices. This marked the start of regular partnerships for timekeeping activities, particularly for alpine skiing, gymnastics and equestrian events.


In addition, Longines has become the Official Partner and Watch of St. Moritz. In the context of this partnership, the Tourist Office, the Swiss Ski School and the ski lifts of the glamorous alpine destination are featuring the colours of our brand.

When it comes to equestrian sports, Longines’ passion for horses dates back to 1878, with the design of a chronograph featuring an engraved jockey and his mount. Seen on the racetracks as early as 1881 and extremely popular among jockeys and horse-lovers, this model enabled its user to time performances to the seconds. Today, Longines is still involved in equestrian events with horseracing, show jumping, eventing and endurance competitions. Elegance, performance and tradition are the values that both equestrian sports and Longines share and which strengthen the profound bounds that the brand has been developing with the equestrian world for more than a century.

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