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Conquest V.H.P.,Longines unveils,Kohei Uchimura
February 22, 2018
Corporate
Longines unveils the new Conquest V.H.P. advertising campaign

On Thursday 15 February 2018, Japanese artistic gymnast and Longines Ambassador of Elegance Kohei Uchimura joined the Swiss watchmaking brand in its elegant Boutique in the district of Ginza in Tokyo for the launch of his new Conquest V.H.P. advertising campaign. On this occasion, Kohei Uchimura proudly signed the new campaign visual and was given the opportunity to discover the numerous brand’s collections on display in the boutique with Juan-Carlos Capelli, Longines Vice President and Head of International Marketing. Kohei also expressed how “hugely honored I am to be part of the Longines family, and I believe that the values close to my heart perfectly match with those dear to Longines.”

Considered by many as the best gymnast of all time – a discipline in which Longines has been involved since 1912 – Kohei Uchimura is perfectly in line with Longines’ motto “Elegance is an Attitude”, it was therefore natural for the winged hourglass brand to welcome him in the Longines Family of Ambassadors of Elegance.

On the same day, the Conquest V.H.P. was presented to a selected group of invited media at the Temporary Contemporary Gallery in Tsukishima, Tokyo. This model represents a new achievement in the field of quartz, combining great precision, high technicality and a sporty look, marked by the brand’s unique elegance.

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February 22, 2018
Commonwealth Games
The Queen’s Baton Relay arrived in Melbourne

On 10 February 2018, Australian actress Tessa James had the honor of carrying the Queen’s Baton in Melbourne. She was wearing the Conquest V.H.P. Gold Coast 2018 Commonwealth Games, a special edition of the Conquest V.H.P. model bearing the colours of this great international sporting event. This exceptional timepiece represents a new achievement in the field of quartz, combining great precision, high technicality and a sporty look, marked by the brand’s unique elegance.

Longines is proud to be the Official Partner and Watch of the Queen’s Baton Relay, which will arrive on the Gold Coast in 53 days for the Opening Ceremony of the XXI Commonwealth Games. This unique multi-sport event, of which Longines is the Official Timekeeper, will be held from 4 April to 15 April 2018 and will gather athletes from seventy Commonwealth nations and territories.

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Longines FEI Nations Cup; North America; Ocala; François Lamontagne; Chanel du Calvaire; Tiffany Foster; Brighton; Ian Millar; Dixson; Eric Lamaze; Coco Bongo; Team Canada
February 22, 2018
Jumping
Longines FEI Jumping Nations Cup of USA - Ocala

On 18 February 2018, François Lamontagne on Chanel du Calvaire, Tiffany Foster on Brighton, Ian Millar on Dixson and Eric Lamaze on Coco Bongo from Team Canada galloped to victory during the very first leg of the newly named Longines FEI Jumping Nations Cup series. Team Brazil took second place followed by Team Ireland.

On 16 February, Australian rider Rowan Willis and his mount Blue Movie earned first place at another highlight competition of the event: the Longines Grand Prix. The Swiss watchmaking brand Longines was delighted to reward the winners of both competition with elegant Longines timepieces.

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White Turf; 3rd Raceday; St-Moritz; Maxim Pecheur; Nimrod
February 22, 2018
Horse Racing
White Turf - 3rd Raceday - St-Moritz

After three Sundays of breathtaking races, the Longines 79. Grosser Preis von St. Moritz saw the victory of Maxim Pecheur on Nimrod, followed by Dayverson De Barros on Berrahri and Rene Piechulek on Amun. With its CHF 111’111 prizemoney, this race was the highest endowed in Switzerland. For the 111st anniversary of the event, Longines was proud to be once again the Official Partner, Official Timekeeper and Official Watch.

 

After these three Sunday races, Longines honored Maxim Pecheur, the best jockey of the competition, with the “Longines Jockey Silver Trophy”.

 

Since 1907, the annual White Turf St. Moritz event takes place on the frozen lake of the Graubünden renowned tourist resort during three Sundays in February. Attracting more than 30,000 visitors yearly, it is considered as the sporting and social highlight in the Engadine winter calendar. This year, the event celebrated its 111st anniversary and took place on February 4, 11 and 18.

 

The Official Watch of the event is the Conquest V.H.P. (Very High Precision). This 41mm silvered timepiece displays a perpetual calendar and can rely on a very long battery life. With ± 5 sec. per year, this watch combines great precision, high technicality and a sporty look, marked by the brand’s unique elegance.

 

The links between the Swiss watch brand and St. Moritz date back over a century. Indeed, in 1894, Longines sent two timepieces fitted with a proprietary hand-wound movement to the famous town in the Engadin valley to serve as timekeeping devices. This marked the start of regular partnerships for timekeeping activities, particularly for alpine skiing, gymnastics and equestrian events.

 

In addition, Longines has become the Official Partner and Watch of St. Moritz. In the context of this partnership, the Tourist Office, the Swiss Ski School and the ski lifts of the glamorous alpine destination are featuring the colours of our brand.

When it comes to equestrian sports, Longines’ passion for horses dates back to 1878, with the design of a chronograph featuring an engraved jockey and his mount. Seen on the racetracks as early as 1881 and extremely popular among jockeys and horse-lovers, this model enabled its user to time performances to the seconds. Today, Longines is still involved in equestrian events with horseracing, show jumping, eventing and endurance competitions. Elegance, performance and tradition are the values that both equestrian sports and Longines share and which strengthen the profound bounds that the brand has been developing with the equestrian world for more than a century.

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President of UAE Show Jumping CUP CSIO5* presented by Longines; 2018
February 22, 2018
Jumping
President of UAE Show Jumping CUP CSIO5* presented by Longines 2018

On 17 February 2018, Team New Zealand composed of Daniel Meech, Richard Gardner, Bruce Goodin and Samantha McIntosh, finished first at the Longines FEI Jumping Nations Cup of UAE in Abu Dhabi. Team Ireland took second place followed by Team Italy. Two days before, Ramzy Al Duhami (KSA) on Ted reigned supreme at the President Cup Grand Prix presented by Longines. He was followed by Norwegian rider Cecilie Hatteland on Alex and Switzerland’s Edwin Smits on Dandiego B Z.  Longines is proud to be the Title Partner, Official Timekeeper and Watch of the Longines FEI Jumping Nations Cup series.

On this occasion, the Swiss watchmaking brand was proud to present the Official Watch of the event, a model of The Longines Master Collection, displaying a blue dial and a blue alligator bracelet.

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White Turf; 2nd Raceday; St-Moritz;
February 22, 2018
Horse Racing
White Turf - 2nd Raceday - St-Moritz

On 11 February Longines timed the victory of Dayverson de Barros on Berrahri at the Longines Grand Prix during the second Sunday of the White Turf St. Moritz, for which the watchmaker has the honor of being the Official Partner, Official Timekeeper and Official Watch. The Grand Prix Longines is a preparatory race for the Longines 79. Grosser Preis von St. Moritz to be held on 18th February.

 

Since 1907, the annual White Turf St. Moritz event takes place on the frozen lake of the Graubünden renowned tourist resort during three Sundays in February. Attracting more than 30,000 visitors yearly, it is considered as the sporting and social highlight in the Engadine winter calendar. This year, the event celebrates its 111st anniversary and takes place on February 4, 11 and 18.

 

The Official Watch of the event is the Conquest V.H.P. (Very High Precision). This 41mm silvered timepiece displays a perpetual calendar and can rely on a very long battery life. With ± 5 sec. per year, this watch combines great precision, high technicality and a sporty look, marked by the brand’s unique elegance.

see more
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