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Dubai World Cup & Longines Dubai Sheema Classic; Horse Racing; 2019
March 30, 2019
Horse Racing
Dubai World Cup & Longines Dubai Sheema Classic 2019

As Official Timekeeper of all events organised by the Meydan Group, Longines was proud to time the nine races of the Dubai World Cup, held on 30 March, at the impressive facilities of the Meydan Racecourse. The Swiss watch brand also lent its name to the Longines Dubai Sheema Classic, one of the biggest turf races in the world, claimed by Old Persian led by William Buick. Old Persian’s winning owner, trainer and jockey received elegant timepieces from the hands of Matthieu Baumgartner, Vice President Marketing of Longines and Patrick Aoun, Brand Manager of Longines Middle East.


The Dubai World Cup was the perfect opportunity for Longines to highlight a model from the Conquest V.H.P. “Very High Precision” collection, as the Official Watch of the race day. This timepiece, featuring a blue dial, is equipped with an exclusive movement renowned for its high degree of precision for an analog watch (± 5 seconds/year) and its ability to reset its hands after an impact or exposure to a magnetic field. These attractive features are likely responsible for its exceptional movement status, to which a very long battery life and a perpetual calendar must be added.


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Title Partner of the Longines Balve Optimum,
March 28, 2019
Longines becomes Title Partner of the Longines Balve Optimum

Swiss watch brand Longines is delighted to announce its new collaboration with THE LONGINES BALVE OPTIMUM Show Jumping and Dressage competition as Title Partner, Official Watch and Official Timekeeper. Initiated more than 70 years ago, this great sports event will be held in the elegant Castle of Wocklum, located in Balve (Germany), from June 13 to June 16.

This prestigious equestrian rendezvous, built upon tradition yet always looking towards the future, carries a clear vision, highlighted by its Director, Rosalie Freifrau von Landsberg-Velen: “We are incredibly proud and happy to make history in Balve this year. Longines represents a fantastic partner for the newly named LONGINES BALVE OPTIMUM. With our motto “future needs origin” as a foundation, we share various values with Longines, such as tradition, precision, motivation, know-how, top performance, elegance, love of equestrian sport and horses, high quality and idealism. The LONGINES BALVE OPTIMUM aims to become a name that will shine far beyond regional borders, combining our Sauerland down-to-earth character with the internationally recognized Longines brand. A great partnership that promises a great event."

%break%Longines Marketing Vice President, Matthieu Baumgartner comments: "We are especially proud to announce that, from this point forward, Longines will associate its name with the LONGINES BALVE OPTIMUM. This new partnership reinforces our long-lasting passion for the equestrian universe, which dates back one century and half. More particularly, we, at Longines, attach a great importance to support events that are aligned with our core values of tradition, elegance and performance, which are perfectly embodied by the LONGINES BALVE OPTIMUM. We are looking forward to taking part in this exciting sports event, which strengthens Longines’ ties with Germany: a country in which our brand is present since its earliest moments, in the 1830s.”

Longines’ involvement in equestrian world dates back to 1869, when it produced a pocket watch engraved with a proud horse head. In 1912 already, the Swiss watch brand first partnered with an international showjumping competition in Portugal. Today, Longines’ involvement in equestrian sports includes show-jumping, flat racing, dressage, driving and eventing competitions.
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Kiamichi; 63rd run; Longines Golden Slipper
March 23, 2019
Horse Racing
Stunning victory of Kiamichi at the 63rd run of the Longines Golden Slipper

On Saturday 23 March, the Swiss watch brand Longines celebrated its fourth year as the Title Partner, Official Timekeeper and Official Watch of the Longines Golden Slipper, also known as the `Jewel in the Crown´ of the Rosehill Carnival. On this occasion, Longines was proud to have timed the victory of Victorian jockey Damian Lane riding Kiamichi, who took out the coveted title in the richest two-year-old race. In front of an ecstatic crowd at the Rosehill Gardens Racecourse, the winning owner, trainer and jockey were presented with elegant Longines timepieces from the hands of Longines representative.

Longines Golden Slipper Carnival ambassadors, The Rubens frontman, Sam Margin and his international model wife Rosie Tupper, attended the race day and judged the Longines Prize for Elegance, selecting the most elegant female racegoer of the day. They presented the winner a beautiful Longines timepiece, echoing the elegance of this event and her highly distinguished outfit.

The Longines Golden Slipper was the perfect occasion for the brand to highlight the Official Watch of the event, a model from the Record collection. This line combines classic elegance and excellence, aspiring to become the spearheads of the brand. Moreover, the automatic timepieces of this collection house a chronometer movement with unique properties, certified by the Swiss Official Chronometer Testing Institute (COSC).

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Lausanne; new leg; Longines Masters Series
March 18, 2019
Lausanne, new leg of the Longines Masters Series

The new Longines Masters of Lausanne will be held from June 20 to 23, 2019 and will celebrate the beauty of the sport as the best show jumping riders and horses in the world will compete in Lausanne, home of no less than 50 sports related organisms, including the Fédération équestre internationale (FEI).

The unique Longines Masters’ signature concept combining top of sport and lifestyle goes outdoor for the first time and will showcase four days of competition including the iconic Longines Speed Challenge, the Masters Power and the Longines Grand Prix. With prestigious partner brands, celebrity guests, unique shopping experiences, fine dining and family activities, the Longines Masters of Lausanne is set to become a unique rendezvous on the sporting and social calendar.

Each Longines Masters events is broadcast in close to 100 countries and reach up to 260 million households, and benefits from extensive digital coverage reaching a unique global audience and new fans from around the world.

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2019 Longines Rising Ski Stars; Meta Hrovat; Clément Noël
March 17, 2019
Alpine Skiing
The 2019 Longines Rising Ski Stars prizes awarded to Meta Hrovat and Clément Noël

In the context of the FIS Alpine Ski World Cup Finals, of which Longines is the Official Timekeeper, the Swiss watch brand was delighted to present the Longines Rising Ski Stars prizes today in Soldeu, Andorra. This title, which rewards the best female skier under the age of 21 and the best male skier under the age of 23 in the FIS Alpine Ski World Cup overall standings for the season, was awarded to Slovenia’s Meta Hrovat and France’s Clément Noël.

Two-time slalom winner at the FIS Junior World Championships in 2018 and 2019, Meta Hrovat ended her third FIS Alpine Ski World Cup season with four top-10 results in the disciplines of slalom and giant slalom, while Clément Noël has achieved his best results in the circuit this season, claiming three slalom victories, in Wengen, Kitzbühel and Soldeu. Both talented athletes received a Longines watch, a trophy, as well as a cheque from Longines Vice President, Charles Villoz.

This celebration was held today, following the prize giving ceremony for the overall winners of the 2018/2019 FIS Alpine Ski World Cup, a title defended by Longines Ambassador of Elegance Mikaela Shiffrin and Marcel Hirscher, who received an elegant timepiece to mark their outstanding performance. 

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March 11, 2019
Horse Racing
Longines Dubai World Cup 2019

Excitement is building up for the Dubai World Cup, which will take place on March 30, 2019 at the Meydan Racecourse! Longines is delighted to be once again the Official Timekeeper of this exciting horse racing event, which is shaping up to be one for the ages.

The Dubai World Cup: Horse racing at its finest

Now in its 24th edition, the renowned Dubai World Cup is one of the most anticipated events of the horse racing season, combining outstanding sports performances and unique entertainment, with the participation of world renowned artists, such as Gwen Stefani this year. This prestigious event is the extraordinary conclusion of the Dubai World Cup Carnival, which hosts 10 star-studded meetings from January until the end of March. On March 30, 2019, the Meydan Racecourse of Dubai will be hosting nine races, culminating in the eponymous and exciting Dubai World Cup race.

It only makes sense for Longines to be the Official Partner and Timekeeper of this exciting thoroughbred horse race, as the Swiss brand has been sharing its undiminished passion for equestrian sports for over 140 years, since the launch of an elegant chronograph engraved with a jockey and its mount. Ever since then, the Swiss watchmaker has been a partner of equestrian sports, in horse racing, show jumping, endurance, eventing, driving and dressage at an international level.

9 exciting horse races in 1 thrilling day

The Dubai World Cup will take place on Saturday, March 30, 2019. The Meydan Racecourse will be packed with anticipation for the nine races taking place that day, including the Dubai World Cup race, the Longines Dubai Sheema Classic, the Dubai Turf and Dubai Golden Shaheen races. Racing fans are sure to enjoy an action-packed day, as well as the style of the distinguished attendees, the most elegant of whom will be rewarded with a beautiful Longines timepiece!

As a true symbol of both elegance and extreme performance, the 2019 Dubai World Cup race will once again prove to be a must-attend for all those who love exciting horse racing action and excitement! With a purse of twelve million USD, the crowd will follow attentively to witness the successor to last year’s winner, Thunder Snow, and its jockey, Christophe Soumillon.

Horse racing fans will of course be awaiting the Longines Dubai Sheema Classic race with bated breath. The group 1 race, open to thoroughbreds, is run over approximately 2,400 meters. Who will follow in the footsteps of last year’s winner, Hawkbill, and its jockey William Buick, triple winner of the Longines Dubai Sheema Classic?

Discover the Longines Conquest V.H.P.

For the occasion, Longines is proud to present the Official Watch of the event, the Conquest V.H.P. “Very High Precision” model. This timepiece represents a new achievement in the field of quartz, combining great precision, high technicality and a sporty look, marked by the brand’s unique elegance.

The Conquest V.H.P. is equipped with an exclusive movement renowned for its high degree of precision for an analog watch (± 5 seconds/year) and its ability to reset its hands after an impact or exposure to a magnetic field. These attractive features are likely responsible for its exceptional movement status, to which a very long battery life and a perpetual calendar must be added. In the true essence of Conquest, the ultimate sports line, this exceptional timepiece brings together high technicality and dynamic aesthetic. The Conquest V.H.P. has thus positioned itself as the standard-bearer of extreme precision.


Discover the Official Watch of the event >

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