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Longines; ParisLongchamp; Official Partner
April 29, 2018
Horse Racing
Opening of the new Longchamp & Longines prix Allez France

On Sunday, 29 April 2018, Longines was delighted to participate alongside its Partner France Galop in the grand reopening of the new ParisLongchamp Racecourse. On a day highlighted by eight races and numerous entertainment activities for all, the spectators had the opportunity to marvel at the modern architecture of the new racecourse, all while attending a sports spectacle bringing together the world’s best jockeys and horses. After two years of monumental construction work carried out by the architect Dominique Perrault, the new ParisLongchamp has been designed to improve the racing experience, with a 180° view from the grandstand and an enlarged parade ring. In addition, this racecourse is the only one in France to benefit from an “Open Stretch”, a passing lane giving an additional chance to the last horses of the race to get a better position.


As the Official Timekeeper of ParisLongchamp, Longines had the honour of timing the day’s races as well as lending its name to one of them, the Prix Allez France Longines, in which Kitesurf ridden by Mickaël Barzalona won distinction by crossing the finish line first. Longines also had the pleasure of being present at the Prix Ganay, the highlight race, in which Cracksman and Lanfranco Dettori were victorious. Longines recognised the performances of Kitesurf and Cracksman by rewarding their owners, trainers and jockeys one of its elegant timepieces.%break%As part of the partnership that has joined Longines and France Galop, the winged hourglass brand is proud to be the Official Timekeeper for the Chantilly, Deauville and ParisLongchamp racecourses, as well as for race days organised at them. It is also the Title Partner of the Prix de Diane Longines and Partner of the Qatar Racing and Equestrian Club. In addition, during the Qatar Prix de l’Arc de Triomphe, the Swiss watchmaking brand is delighted to lend its name to two Group 1 races, the Prix de l’Abbaye de Longchamp Longines and the Prix de l’Opéra Longines.


The Swiss watchmaking brand Longines benefits from expertise shaped by tradition, elegance and performance. With many years of experience as a timekeeper for world championships and as the partner of international sports federations, Longines has over the years established solid and lasting relationships within the world of sport, particularly in the equestrian world, with which the watchmaking brand has been associated for 140 years. Today, Longines’ commitment to equestrian sports includes flat racing, show jumping, dressage, eventing, combined driving and endurance racing.

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Kate Winslet,  Golden Hat Foundation; New York
April 28, 2018
Longines welcomes its Ambassador of Elegance Kate Winslet in New York for the conclusion of a common charity project

For the first time in its history, the Longines Masters series, of which the Swiss watch brand is the Title Partner and Official Timekeeper, stopped by the vibrant city of New York for its third and final leg. This setting was chosen by the brand to bring an elegant conclusion to a project which started in May 2016 already, when its Ambassador of Elegance Kate Winslet visited Longines’ headquarters in Saint-Imier, Switzerland, and fell in love with a yellow gold watch with a refined design going back to the beginnings of the brand’s Flagship collection. Naturally, a desire was born to create a signature timepiece – unique, signed and limited to five models. Finally, following an official presentation of the collection in the brand’s boutique located at Faubourg Saint-Honoré in Paris, three of these timepieces were auctioned for the benefit of the Golden Hat Foundation, a charity co-founded by the British actress and dedicated to changing the way people on the autism spectrum are perceived.

Today, during a private event organised at Longines’ World Trade Center boutique in New York, these exceptional “Flagship Heritage by Kate Winslet” timepieces were presented in person by the Ambassador of Elegance to the generous owners, coming from Australia and China. This was the opportunity for them to be told by Kate Winslet about the history behind the timepiece, the reasons why this specific model pulled at her heartstrings and her contribution to the Golden Hat Foundation.

Kate Winslet said: “It was a real honour for me to meet the people who appreciate the beauty and the history behind the “Flagship Heritage” timepieces, and to officially thank them for their extreme generosity. Their contribution will make a significant difference in helping the Golden Hat Foundation raise awareness about autism. Being in New York to witness the success of this collaboration with Longines is extremely fulfilling and only acts to give me more motivation to continue working towards achieving the goals of the foundation"

Juan-Carlos Capelli, Vice President and Head of International Marketing said: “Longines is honoured to have been given the opportunity to help the Golden Hat Foundation. We sincerely hope that the generous purchasers of the Flagship Heritage by Kate Winslet timepieces will be proud to own an exclusive Longines watch as well as contribute to the charity’s cause. The values of our brand have always led us to serve philanthropic purposes. Social responsibility remains today one of our priorities. Kate Winslet’s inspiring commitment truly translates our motto and philosophy of “Elegance is an Attitude.”

In the evening, Kate Winslet attended the Longines Masters of New York, where she received, together with Golden Hat Foundation’s President Margret E. Ericsdottir, a cheque comprising the benefit of the auction. This presentation took place in presence of guest attendees wearing a symbolic golden hat, as autistic individuals and their families were invited by local equine therapy centers to enjoy the event. The evening was indeed dedicated to autism awareness as both Longines and EEM chose to support care for autism across three continents, by conveying a message of inclusion and the chance to make dreams come true.


About the Golden Hat Foundation

The Golden Hat Fondation is a charity co-founded by the British actress Kate Winslet. It focuses on distribution of information about autism and autism awareness, encouraging a different approach and view of the condition. It has a special focus on those autistic individuals that are either non-verbal or otherwise on the more severe end of the autism spectrum. These individuals that are often thought less capable or less intelligent are indeed very gifted in many cases and possess normal intelligence but just lack the means of communication that allows them to express their intellect. Key message of the Foundation is to shine a light on the abilities of those that are autistic and advocating for increased opportunities for this part of the autistic population.

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Longines Speed Challenge, Jumping; 2018;
April 28, 2018
Erynn Ballard on Fantast emerged victorious in the Longines Speed Challenge

Held for the first time of its history in New York City, the third and final leg of the Longines Masters series, of which Longines is the Title Partner and Official Timekeeper, was marked tonight by the victory of Erynn Ballard on Fantast in the Longines Speed Challenge, known as the world’s fastest trial. The challenge for the competitors of this event is to achieve the quickest time, knowing that a fault only leads to a two-second penalty, instead of the usual four. The Canadian rider was presented with a Longines timepiece from the hands of Juan-Carlos Capelli, Vice President and Head of International Marketing, and Margret E. Ericsdottir, President of the Golden Hat Foundation.

The evening was indeed dedicated to autism awareness, as both Longines and EEM chose to support care for autism across three continents, by conveying a message of inclusion and the chance to make dreams come true. The US leg provided support to the Golden Hat Foundation, co-founded by Longines Ambassador of Elegance Kate Winslet, who attended the event. On behalf of the foundation, the British actress was invited to receive a cheque, comprising the benefit of the online auction of three exclusive “Flagship Heritage by Kate Winslet” timepieces which was run last year.

Furthermore, the brand had the pleasure to count some prestigious personalities amongst its guests, such as American riders Jessica Springsteen, Ariana Rockefeller and Georgina Bloomberg. Last but not least, as per the two first legs of the Longines Masters series in Paris and Hong Kong, digital influencers Ali Gordon, Matt Harnacke, Andrea Denver, Marcus Chan and Leonie Hanne, were in attendance, together with Spain’s Marta González Tarruella, who joined the event for the first time.

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Longines FEI Jumping Nations Cup of Mexico; Coapexpan
April 24, 2018
Longines FEI Jumping Nations Cup of Mexico - Coapexpan

The Longines FEI Jumping Nations Cup of Mexico was marked by the victory of Team Canada (composed of Laura Jane Tidball, Jenn Serek, Jonathon Millar and Keean Whithe) on Sunday 22 April. As the Title Partner, Official Timekeeper and Watch of this international show jumping competition, Longines was also associated with another highlight of the event: the Longines Grand Prix on Friday 20 April. On this occasion, Brazilian rider Eduardo Menezes riding Quintol earned first place. Longines was proud to grant the winners of both competitions with elegant timepieces as a reward for their great performance.

The spectators of the show had the opportunity to discover the Official Watch of the event, the Conquest V.H.P. “Very High Precision” model, which represents a new achievement in the field of quartz, combining great precision, high technicality and a sporty look marked by the brand’s unique elegance.

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Longines Global Champions Tour; Shanghai; Longines Ambassador of Elegance; Chi Ling Lin; Gregory Wathelet
April 24, 2018
Longines Global Champions Tour - Shanghai

The third leg of the Longines Global Champions Tour gathered this weekend some of the world’s best riders and horses in Shanghai in front of the impressive 63-meter high China Art Palace. As the Title Partner and Official Timekeeper of the Tour, the Swiss watch brand was proud to be associated with the highlight of the Chinese stage, the Longines Global Champions Grand Prix of Shanghai.

Longines Ambassador of Elegance Chi Ling Lin attended the event on Saturday, and witnessed the victory of Gregory Wathelet on Coree in the featured competition. The Asian actress, together with Vice President of Longines China Dennis Li, presented Gregory Wathelet an elegant Longines timepiece to celebrate his achievement.

The Official Watch of the 2018 Longines Global Champions Tour of Shanghai is a model of Record Collection, a line aspiring to become the spearheads of the brand. Combining classic elegance and excellence, this automatic timepiece houses a chronometer movement with unique properties, certifies by the Swiss Official Chronometer Testing Institute (COSC).

After its Asian leg, the Longines Global Champions Tour will return to Europe for the next rounds. The coming competitions will take place in Madrid, Hamburg, Saint Tropez and Cannes. The Tour, which began in Mexico City at end of March, will end in December in Prague, after 17 stages in 17 different cities.

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ski champion; Ambassador of Elegance; Mikaela Shiffrin; headquarters; Saint-Imier
April 19, 2018
Longines receives the visit of ski champion and Ambassador of Elegance Mikaela Shiffrin at its headquarters in Saint-Imier

The career of American Mikaela Shiffrin has been marked by superlatives. Although only 23 years old, she has already won all major alpine ski titles – as well as three Longines Rising Ski Star Prizes – and was awarded her second Crystal Globe on March 18 during the FIS World Cup Finals in Åre, Sweden. Just one month after Mikaela’s new outstanding achievement, the Swiss watch brand Longines invited her to visit the brand’s headquarters in Saint-Imier. For the US ski champion, a member of the Longines family since 2014, this was an opportunity to explore the production workshops, the brand’s museum, and, more generally, to witness first-hand the awe-inspiring watchmaking expertise which has characterized the winged hourglass brand for the last 185 years.


Before meeting with the employees and the many young skiers from the Ski Club Saint-Imier and Ski-Club Chasseral Dombresson-Villiers who came to greet the talented athlete, Mikaela Shiffrin was entrusted with the exciting task of personalizing a model from the Conquest collection, which will subsequently be produced as a limited edition and unveiled in the beginning of the 2018/2019 alpine skiing season.


Delighted at having had the opportunity to express her interpretation of the brand's motto “Elegance is an Attitude”, the American champion said, “I am very honored to have been invited to Longines to learn about its rich history, its expertise, and the complex process of producing a watch. I will never look at my watches the same way again! Having the opportunity to personalize a Longines watch and express my vision of elegance is an unforgettable experience. I hope that my fans will see some aspects of my personality in this watch, my athletic and dynamic side coupled with my own special feminine touch. I would like to thank my partner Longines once again for its invaluable support, and I look forward to discovering this unprecedented piece in a few months!”


The Swiss watch brand is looking forward to this new collaboration with the American skier. As elegant in life as she is on skis, Mikaela Shiffrin is a true inspiration for all young athletes of her generation. Her values of fair play and integrity, along with the devotion she displays, make her a perfect Ambassador of Elegance for Longines, active in alpine skiing since 1924.

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