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The Longines Paris Eiffel Jumping;show jumping,2018,fifth anniversary
May 30, 2018
The Longines Paris Eiffel Jumping celebrates its fifth anniversary

This evening, Longines was delighted to have presented the press with the thrilling programme for the 2018 Longines Paris Eiffel Jumping, which will take place from 5 to 7 July 2018. This competition, the tenth leg of the Longines Global Champions Tour, will bring together the best international riders and horses onto the Champ de Mars, with the emblematic Eiffel Tower in the background. Once again, the Swiss watch brand is proud to lend its name to this great five-star show jumping event and provide its timekeeping expertise for all the trials. For this fifth edition, Longines is looking forward to inviting spectators to enjoy a timeless moment riding its Carousel located in the Grand Village, open to the public.

In addition, Longines is thrilled to present the weekend’s highlight trial, the Longines Global Champions Tour Grand Prix of Paris. This competition allows the riders to earn points in the overall rankings of the Longines Global Champions Tour and thus obtain a golden ticket for the Longines Global Champions Tour Super Grand Prix, which will be held in December in Prague.

Longines will enjoy the presence of its Ambassador of Elegance, the stunning Indian actress Aishwarya Rai Bachchan, who will be wearing the Official Watch for the event, a lady model from The Blue Edition of The Longines Master Collection. This steel timepiece displays a sunray blue dial adorned with diamond indexes, and comes with a matching blue alligator strap. This fashionable chromatic variation is perfectly in line with the classic and understated spirit of this collection.

The Elegance of the heart

This year for the first time, Longines is proud to be the Title Partner of the Longines Eiffel Challenge. This competition, held in presence of the Minister of Culture Françoise Nyssen, will be for the benefit of the “Mission Bern” which aims at restoring the French heritage related to the watchmaking and equestrian world. The French President Emmanuel Macron has entrusted this mission to the famous radio host and television presenter Stéphane Bern, known as a passionate about history.

The Swiss watchmaking brand takes pride in its long tradition of supporting charity causes. It was thus natural for Longines to also give support to JustWorld International – a charity organisation that collects funds to help impoverished children – through the “Longines Clear The Jump” action, which will take place during Saturday evening's highlight trial: The Longines Global Champions Tour Grand Prix of Paris. Each time a horse and rider clears a Longines obstacle with no faults, the winged hourglass brand will offer 200 meals to the association. True to its slogan “Elegance is an Attitude”, Longines will take this opportunity to salute the heartfelt elegance that JustWorld has demonstrated over the years.

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Nulahemaiti Abai; Gulio van De Koelaar; the 2nd leg; Longines FEI World CupTM Jumping China League
May 29, 2018
Longines FEI World CupTM Jumping, China league – 2nd leg

On Sunday 27 of May, Chinese rider Nulahemaiti Abai riding Gulio van De Koelaar earned first place at the 2nd leg of the Longines FEI World Cup Jumping China League held in Chengdu. Compatriot Tongyan Liu on Ku Bu Qi took second place while Belgian rider Jolien Maenhaut on Pommeau du Heup arrived third. The event, of which Longines is the Title Partner, the Official Timekeeper and Watch, was held in Chengdu.

Over the weekend, Longines had the pleasure to present the Official Watch of the event, a model belonging to the Record collection, which combines classic elegance and excellence, and aspiring to become the spearheads of the brand.

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2018 Longines Rising Ski Stars; winners; Swiss; Mélanie Meillard; Loïc Meillard; Saint-Imier; Longines headquarters
May 29, 2018
Alpine Skiing
2018 Longines Rising Ski Stars winners and Swiss siblings Mélanie and Loïc Meillard in Saint-Imier for the visit of Longines’ headquarters

The Swiss watch brand Longines was delighted to welcome today in Saint-Imier the winners of the 2018 Longines Rising Ski Stars Mélanie and Loïc Meillard for a visit of the company’s headquarters.  Accompanied by Longines Vice President and Head of International Marketing Juan-Carlos Capelli, the Swiss siblings and world-class skiers had the opportunity to discover the various stages of the exciting process of the production of a Longines watch, as well as the brand’s museum, which retraces the brand's fascinating history through the ages.

Proudly wearing a Conquest Saint-Moritz model awarded by Longines in recognition of her 2018 Longines Rising Ski Stars title, Mélanie commented: “After winning the Longines Rising Ski Stars prize at the end of the last FIS Alpine World Cup, it was obvious that we wanted to know more about this emblematic company, deeply established in our region.”  And Loïc added: "Now that this is done, we can say that we are very impressed by the rich history of the brand. Like Longines, we are proud to represent this region on an international level.”%break%About the Longines Rising Ski Stars

Awarded for the first time at the end of the 2012/2013 alpine skiing season,  the “Longines Rising Ski Stars” prize is presented to the best young female skier (under 21 years old) and male skier (under 23 years old) taking part in the FIS Alpine World Cup. The prize consists of a trophy, a Longines watch and a check of 20’000 CHF.

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Charles Lindbergh, Aviator,  First Longines Lindbergh Award
May 29, 2018
Erik Lindbergh, Grandson of Famed Aviator Charles Lindbergh, Receives the First Longines Lindbergh Award

With its proud, historic ties to the world of aviation, Longines has chosen to celebrate Charles Lindbergh’s first solo, nonstop transatlantic flight, an event timed by the Swiss watchmaker in 1927, by creating the Longines Lindbergh Award. Erik Lindbergh, grandson to the celebrated American pilot who performed the inaugural voyage on May 21, 1927, became the first recipient of the Longines Lindbergh Award.

In May of 2002, during the 75th anniversary of the historic flight, a 37-year-old Erik Lindbergh walked in the footsteps of his illustrious grandfather and performed the same Atlantic crossing between Long Island, New York and Le Bourget, near Paris, aboard a small single-engine airplane. An artist and designer, Erik Lindbergh has been involved in a number of “crazy projects” in the field of space tourism and ecological airplanes. His story also tells of a struggle against adversity, having overcome severe health problems.

Longines chose to grant the Longines Lindbergh Award at the headquarter of the New York Times, the newspaper that so passionately told of the exploits of Charles Lindbergh, during a special evening held Monday, May 21, on the anniversary of Charles Lindbergh’s flight. During the event, which brought together representatives from the aviation sector, members of the media and the Lindbergh family, Longines Vice President and Head of International Marketing Juan-Carlos Capelli reminded us of the brand’s historic involvement in the field of aviation.

Mr. Capelli also awarded Erik Lindbergh with the Lindbergh Hour Angle Watch, a timepiece designed by his grandfather and developed by Longines shortly after the inaugural voyage, symbolizing the brand’s support for aeronautical pioneers and its close ties to Charles Lindbergh. Following his 1927 crossing, the adventurer approached Longines to create a watch that could respond to his aviation needs. Thus, the Lindbergh Hour Angle Watch was born and became the true watchmaking icon it is today.

The Longines Lindbergh Award, which comes with $25,000 in reference to the sum received by Charles Lindbergh on behalf of Raymond Orteig for becoming the first aviator to successfully cross the Atlantic, is awarded each year to a person of Charles Lindbergh’s pioneering character, in a spirit of elegance and performance dear to the Swiss watchmaker. The award’s laureate is chosen by a jury that includes Juan-Carlos Capelli, Vice President of Longines and Head of International Marketing, Stéphanie Lachat, Doctor of History, Bernard Decré, President of the “A la recherche de l’oiseau blanc” association, and Spiros Bouas, pilot, co-founder and advisor for the “Spirit of St-Louis 2” project.

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Longines FEI World Cup Western European League; Jumping International de Bordeaux; 2018
May 29, 2018
Longines FEI Jumping Nations Cup of France - Jumping International de La Baule

On Sunday 20 May, the Longines FEI Jumping Nations Cup™ of France was marked by the victory of Team Brazil, which was composed of Luiz Felipe de Azevedo Filho, Felipe Amaral, Yuri Mansur and Pedro Veniss. Team Netherlands took second place followed by Team Switzerland. On Thursday 17 May, Patrice Delaveau riding Aquila HDC captured the other highlight of the competition, the Longines Grand Prix - Ville de La Baule, on home soil.

This prestigious event was the occasion for the brand to highlight the Official Watch of the event, a model of The Longines Master Collection, displaying a blue dial and a blue alligator bracelet. These fashionable chromatic variations are perfectly in line with the classic and understated spirit of this collection and come in several diameters, so that men and women can find the watch best suited to their wrist.

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2018; Prix de Diane Longines; new edition; equestrian;; Chantilly
May 17, 2018
Horse Racing
2018 Prix de Diane Longines: new edition of the equestrian rendezvous of elegance in Chantilly

France Galop and Longines - the Title Partner, Official Timekeeper and Official Watch of the event - presented tonight to the press the 169th edition of the Prix de Diane Longines, which will take place on Sunday 17 June 2018 at the Chantilly Racecourse. This day embodies the elegance true to the Prix de Diane Longines and will be punctuated by eight thoroughbred races, including the highlight race, the Prix de Diane Longines, which is known as the world’s most important race for fillies.

On this occasion, young jockeys from all over the world and amateur lady riders from  the FEGENTRI (International Federation of Gentlemen and Lady Riders) will respectively compete for the Prix Longines Future Racing Stars and Prix de La Reine Marie-Amélie Longines on the racecourse near the sumptuous Château de Chantilly. It has always been important to the Swiss watchmaking company to promote the talents’ of tomorrow and the amateurs’ passion to their favorite sport. Therefore, the brand is delighted to reward the races’ champions with an elegant timepiece.

Besides these high-level competitions, the Diane’s Village will live to the rhythm of the tens of thousands visitors attending, where nature reigns supreme. On this eventful day, the winning horse’s owner, trainer and jockey of the Prix de Diane Longines will be granted an elegant Longines watch from the hands of Chinese actress and Longines Ambassador of Elegance, Zhao Liying.

This day will also be the occasion for the spectators to discover the Official Watch of event, a new model of the Record collection. This line combines classic elegance and excellence, aspiring to become the spearheads of the brand. Moreover, this automatic timepiece houses a chronometer movement with unique properties, certified by the Swiss Official Chronometer Testing Institute (COSC). The 2018 Prix de Diane Longines’ featured timepiece can be admired on the wrists of the finalists of the “Mademoiselle Diane by Longines” award, which celebrates the female racegoer with the most outstanding look and style. For the first time this year, the Swiss watch brand will have the pleasure to invite the spectators to discover its different collections, in its Boutique located at the very heart of the Diane’s Village.

Furthermore, Longines is delighted to support the exhibition “Painting the Races”, taking place at the Domain of Chantilly from 16 June to 14 October 2018, as its main patron. The Swiss watch brand is proud to be associated with this exhibition, which will allow the public to discover exceptional artworks, from the late 18th to the late 19th century, around the theme of horse racing. Indeed, the equestrian universe is essential for Longines as its history has been linked to it for more than 140 years.

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