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New partnership, Longines and FEI Nations Cup, 2017, long-term partnership
August 27, 2017
Longines signs long-term title partnership of FEI Nations Cup™ Jumping

Longines will become title partner of the FEI Nations Cup™ Jumping series as part of a long-term agreement with the Fédération Equestre Internationale (FEI), with the new partnership being celebrated at next month’s Final in Barcelona. Longines, which became the FEI’s first Top Partner in 2013, has also extended its global partnership with the FEI in a historic agreement signed in Gothenburg (SWE) today.

The landmark agreement, which was brokered by FEI President Ingmar De Vos and Longines Vice President and Head of International Marketing Juan-Carlos Capelli, is the most significant in the history of the FEI.

The initial long-term partnership between the global governing body of equestrian sport and the Swiss watch brand has another five years to run, but under the terms of the new agreement, the global partnership has now been extended.

In the year of the brand’s 185th birthday, Longines will also be title partner of the 2017 FEI Nations Cup™ Jumping Final at the Real Club de Polo de Barcelona (ESP), the iconic venue for the Olympic equestrian events at the Barcelona Games 25 years ago.

Next month’s Final will be renamed the Longines FEI Nations Cup™ Jumping Final and the series, starting from 2018, will be known as the Longines FEI Nations Cup™ Jumping.

Also included in the extended global agreement are Longines’ continued role as FEI Top Partner, and title partnership of the Longines FEI World Cup™ Jumping Western European League. Longines also remains Official Timekeeper and Official Watch of the FEI and Official Timekeeper of the FEI World Equestrian Games™.

Additionally, Longines will continue to invest in the development of cutting-edge time-keeping and data-handling services and related technology, together with the FEI, specifically for equestrian sport.

“This new and extended agreement with Longines is the most significant in the history of the FEI and possibly even in the history of equestrian sport”, FEI President Ingmar De Vos said. “It doesn’t just secure the long-term future of our flagship team series, the FEI Nations Cup, it provides the whole industry with a previously unseen level of support.

“We are so grateful for what Longines does for the equestrian world and the trust that they place in the FEI as a partner. It’s a logical extension of the existing very successful partnership and I know I speak for the entire equestrian community when I express my gratitude to Longines, and particularly to Mrs Nayla Hayek, Mr Walter von Känel and Mr Juan-Carlos Capelli, for their unwavering support of our sport.”

Juan-Carlos Capelli, Longines Vice President and Head of International Marketing said: “We are really proud of the strong partnership we have established with the FEI since 2013, which has made Longines a major player in this field. Since then the brand has further reinforced its association with this prestigious institution through events and series taking place all across the globe, and today, in becoming the Title Partner of the Longines FEI Nations Cup Jumping.”

“We would like to thank the President of the FEI, Mr Ingmar de Vos, as well as his team for having made this new agreement possible and we already look forward to the great Final in Barcelona, which will mark our first prominent presence at a newly-named Longines FEI Nations Cup Jumping competition.”

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Travers Stake; Saratoga; Horse Racing; 2017
August 26, 2017
Horse Racing
Travers Stake - Saratoga

On August 26, 2017 the Swiss watch brand Longines, Official Watch and Timekeeper of the Saratoga racetrack, timed West Coast’s exciting victory at Travers Stakes. To honor West Coast’s victory, Longines presented owners (Gary and Mary West and New York Racing Association CEO and President Chris Kay), trainer (Bob Baffert, represented by his assistant Jimmy Barnes) and jockey (Mike Smith) with elegant Longines timepieces.%break%

The Official Watch of the event is a model from The Longines Master Collection, featuring a sunray blue dial and mounted on a blue alligator leather strap. This line blends classic elegance and excellence, for the greatest pleasure of watchmaking enthusiasts.

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August 10, 2017
Longines Offers ‘Tax-Free’ Purchasing Online, for a Limited Time

Longines has always offered valuable elegant and high-quality Swiss-made watches. This August, the winged hourglass brand brings even greater value to customers with a special “tax-free” purchasing offer on its official e-commerce site, just in time for the back-to-school shopping season. All products on the Longines Official E-Shop are included in this limited-time promotion.

As part of Longines’ dedication to the U.S. market, where so much of the brand’s 185-year history has been written, Longines presents this limited-time only benefit to all E-Shop buyers in the United States. The promotional opportunity marks a perfect occasion to get a new timepiece for the fall season, like a timepiece from the popular The Longines Master Collection, or a vintage-inspired piece from the Longines Heritage Collection.%break%In addition to this offer, shoppers can also take advantage of free two-day shipping within the United States, financing options, and a 30-day return policy. All Longines watches also include a two-year international warranty.

The ”tax-free” promotional offer is provided as a sales reduction proportional the buyer’s applicable sales tax. Regular sales tax applies.  Valid for Longines purchases made on the Longines Official US E-Shop only. Ends on August 31, 2017. 


Visit the Longines Official E-Shop:

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Whitney Invitational Day & Longines Test Stakes; Horse Racing; 2017; Gun Runner
August 05, 2017
Horse Racing
Whitney Invitational Day & Longines Test Stakes
Winchell Thoroughbreds and Three Chimney's Gun Runner delivered on his reputation as one of the top older males in the US, picking up his second straight Grade 1 with a 5 ¼-length score as the heavy 3-5 favorite in Saturday's 90th running of the Whitney, the traditional focal race for older horses at the 149th Saratoga Race Course meet, supported by Longines as Official Timekeeper. As such, the Swiss watch brand presented elegant watches to the winning connections of both the Whitney Stakes and the Grade 1 Longines Test stakes for three year old fillies, claimed by American Gal.
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Longines FEI/WBFSH World Breeding Dressage Championships for Young Horses; Dressage; 2017
August 03, 2017
Longines FEI/WBFSH World Breeding Dressage Championships for Young Horses
On Saturday 5 August, Fiontini, led by Severo Jesus Jurado Lopez, was the convincing winner of 2017 edition of the Longines FEI World Breeding Dressage Championships for Young Horses 7-year-old final. Held from 3 – 6 August 2017 at the National Equestrian Center in Ermelo, Netherlands, the competition, of which Longines was the Title Partner and the Official Watch for the second year in a row, attracted the best up-and-coming dressage horses in different age groups. The Swiss watchmaker provided its know-how in scoring and data handling, as well as presented the Official Watch of the event, which was a lady model of The Longines Equestrian Collection, a line created as an allegory to the equestrian sports.
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