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The latest models; The Longines Master Collection; Taiwan
August 26, 2019
The latest models of The Longines Master Collection unveiled in Taiwan

Taipei hosted the official presentation of The Longines Master Collection new timepieces in presence of Jung Woo-Sung, Longines Ambassador of Elegance. The Swiss watch brand was proud to present the 2019 models, characterized by a moon phase indicator and a refined aesthetic, thus strengthening one of its emblematic line created in 2005. From the start, this collection has enjoyed an undeniable level of success propelling its status as the best representation of Longines watchmaking expertise.


“This year, with the new models of The Longines Master Collection, we clearly reaffirm our commitment to traditional watchmaking. With a moon phase indicator at 6 o’clock and a new calibre developed exclusively for Longines, the 2019 pieces really stay true to the DNA of the line”, said Walter von Känel, President of Longines on the occasion of The Longines Master Collection presentation.


After making an appearance at the opening of the new Longines Boutique in Taipei 101, Longines Ambassador of Elegance Jung Woo-Sung attended The Longines Master Collection event.


During the evening, the South Korean actor, director and producer joined Walter von Känel on stage to share his thought about the new models: “The Longines Master Collection is the perfect watch for me. Its classical elegance and timeless aesthetics completely match with my style. I particularly like the new face of the dial with its sleek moon phase display”.

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Longines inaugurates; new Boutique; Taipei; 2019
August 26, 2019
Longines inaugurates its new Boutique in Taipei

Longines celebrated the opening of its new Boutique in Taipei 101 in Taiwan on 26th August. On this occasion, Longines Ambassador of Elegance Jung Woo-Sung joined the brand for the traditional ribbon-cutting ceremony with Walter von Känel, President of Longines. The new store displays a large selection of Longines timepieces, including the most emblematic watches of the brand as well as its latest models.

At the same time as the Boutique inauguration, Longines celebrates the opening of the “My Master Moment” watch and photography exhibition showcasing the new models of The Longines Master Collection, along with timepieces from Longines’ museum in Switzerland, especially sent for this exhibition.

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Longines FEI European Championships; Equestrian; 2019
August 25, 2019
Longines FEI European Championships

As part of its long-lasting commitment to equestrian sports, the Swiss watch brand Longines was proud to take part in the Longines FEI European Championships 2019, held from 19 to 25 August in Rotterdam (NL). As per the previous edition held in Gothenburg (SE) in 2017, Longines was honoured to be the Title Partner, Official Timekeeper and Official Watch of this year’s event, bringing together the best European riders and horses in the disciplines of Jumping, Dressage and Para-Dressage.

The brand was pleased to grant the winners in the different disciplines with elegant timepieces as a reward for their remarkable performances. Among these great achievements, Longines Ambassador of Elegance, Sönke Rothenberger, and the German team captured the victory in the Longines FEI Dressage European Championship on Tuesday. On Friday, the Belgian Show Jumping team won the gold medal in the Longines FEI Jumping European Championship. Longines also celebrated the victory of Isabell Werth in the Dressage Grand Prix Freestyle, as well as the win of team Netherlands in the Para-Dressage team competitions, on Saturday. The following day, Swiss rider Martin Fuchs took brilliant victory in the Individual Jumping competition, and received an elegant watch from the hands of Longines Ambassador of Elegance and sport’s legend, Stefanie Graf, invited by the brand on that special occasion.

On Saturday, Longines and the FEI were also delighted to host Sönke Rothenberger, as well as elegant riders Matt Harnacke, Anne Meulendijks, Lotte Meulendijks, This Esme and Olivia Towers for a Meet & Greet in the Longines Boutique located at the venue.

During this thrilling week of competitions, Longines was pleased to highlight the Official Watch of the event, a blue model from the HydroConquest collection. Highly technical and innovative ceramic has been added to the bezel of the new HydroConquest models. Available in grey, black or blue, this scratch-resistant insert matches the colour of the dial, ties together the fully modernized design and sporty silhouette of this collection.

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Longines; inaugurates; Phnom Penh Boutique
August 23, 2019
Longines officially inaugurates its renewed Phnom Penh Boutique

Strenghtening its presence in Cambodia, the Swiss watch brand Longines celebrated, on 23 August 2019, the reopening of its Phnom Penh Boutique on No.171, St.130, Sangkat Phsar Thmei1, Khan Daun Penh. Spread across 484 square feet, the store displays a large selection of Longines timepieces, including the most iconic watches of the brand as well as its latest models.


Numerous guests attended the event, including retail partners, local celebrities, as well as the Director of the Swiss Agency for Development and Cooperation in Cambodia. Following the ribbon cutting ceremony, the attendees were invited to discover Longines’ elegant boutique and timepieces.%break%The winged hourglass brand took this opportunity to highlight its new models from the HydroConquest collection.  Combining watchmaking excellence and traditional elegance, both hallmarks of the winged hourglass brand, this line features a bezel enhanced with a coloured ceramic insert adding a touch of brilliance and modern styling. These new, refined models derive their inspiration from the fascinating world of aquatic sports.

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Longines Deauville Classic; Jumping; 2019
August 18, 2019
Longines Deauville Classic

The national anthem of the United States marked the conclusion of the Longines Deauville Classic, as US rider Margie Goldstein-Engle emerged victorious in the Grand Prix CSI 3* Longines de la Région Normandie with her gelding Dicas. Goldstein-Engle defeated France’s Jérome Hurel on As de Mai and Belgium’s Celine Schoonbroodt-de-Azedevo on Cheppetta, who finished second and third respectively.

As the Title Partner and Official Timekeeper of the Longines Deauville Classic, the Swiss watch brand was proud to present Margie Goldstein-Engle with an elegant timepiece from the hands of Longines France’s Brand Manager, Frédéric Bondoux.

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Longines Grosser Preis von Berlin; Horse Racing; 2019
August 11, 2019
Horse Racing
Longines Grosser Preis von Berlin 2019

Trained by Henri-Alex Pantall and ridden by Olivier Peslier, French King claimed a brilliant victory at the 129th edition of the Longines Grosser Preis von Baden, ahead of Communique and Old Persian. As the Title Partner and Official Timekeeper of event, Longines was proud to present French King’s winning team with elegant Longines timepieces.

The Official Watch of the 2019 Longines Grosser Preis von Berlin is a model from the Conquest V.H.P. “Very High Precision” collection, representing a new achievement in the field of quartz, combining great precision, high technicality and a sporty look, marked by the brand’s unique elegance.

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