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Longines has chosen the evening before the very much awaited Longines FEI Nations Cup™ Jumping Final held at the Real Club de Polo de Barcelona, for the European launch of its new model Conquest V.H.P “Very High Precision”. This model represents a new achievement in the field of quartz, combining great precision, high technicality and a sporty look, marked by Longines’ unique elegance.

Equipped with an exclusive movement renowned for its high degree of precision for an analog watch (± 5 s/yr) and its ability to reset its hands after an impact or exposure to a magnetic field, using the GPD (gear position detection) system, the Conquest V.H.P. has thus positioned itself as the standard-bearer of extreme precision.

Besides, Longines is proud to present this steel watch displaying 3 hands and the calendar as the Official Watch of the Longines FEI Nations Cup™ Jumping Final, of which the Swiss watchmaking brand is the Title Partner and Official Timekeeper. The Final, taking place tomorrow, will mark the end of several months of intense preparation and exciting competition across Europe but also in the USA, Mexico, Canada and the UAE.

The Swiss watch brand Longines had the pleasure to welcome in China its Ambassador of Elegance Eddie Peng for the Grand Opening of its newest boutique Longines Shenyang Jen Hotel Flagship Store located on Zhonghua Road, Shenyang’s Central Business District. This is the biggest Longines flagship store in the world, with 260 square meters over two floors. The boutique includes a customer service center, as well as a VIP lounge area on the second floor.

In line with the brand’s spirit where elegance is the rule, the space created is as uncompromising as its timepieces. The new boutique features elegant interiors that blend fine traditional materials such as lacquered wood paneling with the iconic the winged hourglass logo, burnished leather, polished marble and carefully selected fixtures and furnishings that create a calm inviting environment. The boutique includes a customer service center, as well as an exclusive VIP area allows customers to shop in comfort and privacy, while finding out more about the brand and specific collections.

Together with with Mr. Wang Bin, the secretary of Taiyuan Street, Mr. Li Fei, General Manager of Shenyang Shi Quan Shi Mei Co. Ltd, Mr. Dennis Li, Vice-President of Longines China and Mr. Zhang Guang Ming, General Manager of Shenyang Jen Hotel, the Asian superstar and Longines Ambassador of Elegance Eddie Peng took part in the ribbon cutting ceremony in front of selected guests and media.

Tianjin was the host of the second leg of the 2017 Longines China Tour this weekend, during which the Longines Grand Prix was claimed by Olivier Guillon riding COGNAC DU VLIST Z. The French rider received a Longines watch to honour his great performance.

Longines is proud to be the Title Partner and Official Timekeeper of this series, which counts up four legs, in Dalian, Tianjin, Shanghai, and Guangzhou.

The Longines China Tour was the perfect opportunity to discover the official Watch of the event, a model from La Grande Classique de Longines collection. Set with 56 diamonds, this timepiece displays a white dial and roman numerals, and is complimented with a steel bracelet.