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Longines Challenge Cup;Jumping;2017;UAE;FEI Nations Cup;Real Club de Polo of Barcelona
September 30, 2017
Jumping
Team UAE earned first place at the Longines Challenge Cup

As the FEI’s Top Partner, the Swiss watchmaking brand Longines recently became the Title Partner of the newly-named Longines FEI Nations Cup Jumping Final held at the Real Club de Polo de Barcelona from 28 September – 1 October, 2017. On Friday 29 September, Longines was proud to be associated with one of the highlights of the weekend, the Longines Challenge Cup, which was won by Team UAE made by Abdullah Mohd on Sama Dubai Fbh, Abdullah Humaid Al Muhairi on Cha Cha Cha 7, Mohammed Ghanem Al Hajri on Pour Le Poussage and Shk. Majid Al Qassimi on Celtion. Team Ireland finished second ahead of Team Brazil.

Longines is also delighted to be the Official Watch of this exciting event and had the pleasure to present the Brazil’s Team with an elegant Longines timepiece as a reward for their victory.

Besides, Longines has chosen this prestigious event for the launch of its new model Conquest V.H.P “Very High Precision”, which represents a new achievement in the field of quartz, combining great precision, high technicality and a sporty look.

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new model Conquest V.H.P
September 29, 2017
Jumping
European launch of Longines’ new model Conquest V.H.P during the Longines FEI Nations Cup™ Jumping Final

Longines has chosen the evening before the very much awaited Longines FEI Nations Cup™ Jumping Final held at the Real Club de Polo de Barcelona, for the European launch of its new model Conquest V.H.P “Very High Precision”. This model represents a new achievement in the field of quartz, combining great precision, high technicality and a sporty look, marked by Longines’ unique elegance.

Equipped with an exclusive movement renowned for its high degree of precision for an analog watch (± 5 s/yr) and its ability to reset its hands after an impact or exposure to a magnetic field, using the GPD (gear position detection) system, the Conquest V.H.P. has thus positioned itself as the standard-bearer of extreme precision.

Besides, Longines is proud to present this steel watch displaying 3 hands and the calendar as the Official Watch of the Longines FEI Nations Cup™ Jumping Final, of which the Swiss watchmaking brand is the Title Partner and Official Timekeeper. The Final, taking place tomorrow, will mark the end of several months of intense preparation and exciting competition across Europe but also in the USA, Mexico, Canada and the UAE.

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FEI/WBFSH World Breeding Jumping Championships for Young Horses; Lanaken; Jumping; 2017
September 27, 2017
Jumping
FEI/WBFSH World Breeding Jumping Championships for Young Horses - Lanaken
As the Official Partner, Timekeeper and Watch of the FEI World Breeding Jumping Championships for Young Horses, Longines timed the victory of three exceptional horses who stood out in their respective category during the competition held on 24 September in Lanaken, Belgium. The first title of the weekend went to the 5-year-old stallion Chilli piloted by Pippa Goddard (GBR), while Columbcille Gipsy topped the 6-year-old division under Gerard O’Neill (IRL). Finally, Koriano van Klapscheut ridden by Dayro Arroyave (COL)  claimed the 7-year-old title.
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boutique; Shenyang; ambassador;elegance; Eddie Peng; 2017
September 25, 2017
Corporate
Ambassador of Elegance Eddie Peng joins Longines for the Grand Opening of its newest boutique in Shenyang

The Swiss watch brand Longines had the pleasure to welcome in China its Ambassador of Elegance Eddie Peng for the Grand Opening of its newest boutique Longines Shenyang Jen Hotel Flagship Store located on Zhonghua Road, Shenyang’s Central Business District. This is the biggest Longines flagship store in the world, with 260 square meters over two floors. The boutique includes a customer service center, as well as a VIP lounge area on the second floor.

 

In line with the brand’s spirit where elegance is the rule, the space created is as uncompromising as its timepieces. The new boutique features elegant interiors that blend fine traditional materials such as lacquered wood paneling with the iconic the winged hourglass logo, burnished leather, polished marble and carefully selected fixtures and furnishings that create a calm inviting environment. The boutique includes a customer service center, as well as an exclusive VIP area allows customers to shop in comfort and privacy, while finding out more about the brand and specific collections.

 

Together with with Mr. Wang Bin, the secretary of Taiyuan Street, Mr. Li Fei, General Manager of Shenyang Shi Quan Shi Mei Co. Ltd, Mr. Dennis Li, Vice-President of Longines China and Mr. Zhang Guang Ming, General Manager of Shenyang Jen Hotel, the Asian superstar and Longines Ambassador of Elegance Eddie Peng took part in the ribbon cutting ceremony in front of selected guests and media.

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Longines Global Champions Tour of Roma; Jumping; 2017
September 25, 2017
Jumping
Longines Global Champions Tour of Roma

The magical city of Rome hosted the elite of the world of show jumping for the penultimate round of action in the 2017 Longines Global Champions Tour championship battle from 21 to 24 of September. The event was staged at the impressive Stadio dei Marmi for the third year running, a unique location which is ringed by 59 classical marble statues depicting different sports. On Saturday 23, Swedish rider Evelina Tovek claimed the Longines Global Champions Tour Grand Prix of Rome and was rewarded with an elegant Longines timepiece. The event was the perfect occasion for the brand to highlight a lady model from The Longines Master Collection, featuring a blue dial and diamond indexes.

Longines is the Title Partner and Official Timekeeper of the 15-leg Longines Global Champions Tour and lends its name to their respective Longines Global Champions Tour Grand Prix.

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Longines China Tour - Leg 2; Beijing; Jumping; 2017
September 25, 2017
Jumping
Longines China Tour - Leg 2 - Tianjin

Tianjin was the host of the second leg of the 2017 Longines China Tour this weekend, during which the Longines Grand Prix was claimed by Olivier Guillon riding COGNAC DU VLIST Z. The French rider received a Longines watch to honour his great performance.

Longines is proud to be the Title Partner and Official Timekeeper of this series, which counts up four legs, in Dalian, Tianjin, Shanghai, and Guangzhou.

The Longines China Tour was the perfect opportunity to discover the official Watch of the event, a model from La Grande Classique de Longines collection. Set with 56 diamonds, this timepiece displays a white dial and roman numerals, and is complimented with a steel bracelet.

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