As Official Partner of the International Ski Federation (FIS), Longines has for many years made its expertise in sports timekeeping available to the great White Circus during the FIS World Cup and the Alpine World Ski Championships. The brand’s involvement in the world of skiing rests on a long tradition of timekeeping for alpine races that was inaugurated in Saint-Imier in 1924.
As such, Longines is looking forward to witnessing the performance of its two Ambassadors of Elegance, Norwegian skier Aksel Lund Svindal and American skier Mikaela Shiffrin. The latter and 2016/2017 Overall Title winner was one of the guests of the FIS Alpine Forum, which took place today in Sölden, and during which she expressed her goals for the upcoming season.
The Official Watch of the 2017/2018 season
Longines’ history with quartz has been one full of technical innovation and feats. In 1954, the brand developed a first quartz clock, which would quickly set a long series of precision records. It was housed in the mythical Chronocinégines, an instrument that became a pioneer in the history of timekeeping, as it provided judges with a film strip composed of a series of prints at 1/100th of a second, allowing them to follow the movement of the athletes at the moment they crossed the finish line. This instrument was used for the first time in alpine skiing during the World Cup stage in St. Moritz in 1956.
As an extension of these historic milestones, the winged hourglass brand is now presenting its new Conquest V.H.P., equipped with an exclusive movement. This movement is renowned for its high degree of precision for an analog watch (± 5 s/yr) and its ability to reset its hands after an impact or exposure to a magnetic field, using the GPD (gear position detection) system. In the true essence of Conquest, the ultimate sports line, this exceptional timepiece brings together high technicality and dynamic aesthetic. The Conquest V.H.P. has thus positioned itself as the standard-bearer of extreme precision.
The Official Watch of the 2017/2018 season features a silvered dial, as well as a steel bracelet. With a diameter of 41mm, this timepiece – as each Conquest V.H.P model do – includes an intelligent crown, as well as an E.O.L. indicator which can preventatively signal the end of battery life.
Longines supports tomorrow’s champions
Longines renews its support to the champions of tomorrow through the Longines Future Ski Champions race, which will take place for the first time in Åre, Norway, in the context of the World Cup Finals. With the support of their respective national federations, the Swiss watch brand will invite male skiers under the age of 16 coming, from different countries, to compete against each other in a giant slalom. The ultimate goal will be to become the champion and to take home a Longines watch as well as a trophy. The winner’s national skiing federation will also be presented with a cheque aiming at developing projects for young people.
With the same purpose in mind, Longines will be organising once again this year the Longines Rising Ski Stars prize, awarded to the best female skier under the age of 21 and the best male skier under the age of 23 who compete for the FIS Alpine Skiing World Cup. At the end of the 2017/2018 season, the two winners will each receive a Longines watch, a trophy and a cheque.