Longines this week announced its partnership with Deauville, which also includes a collaboration with the photo competition la 25ème heure Longines. Indeed, the Swiss watch brand is proud and honoured to be the Official Partner of the French seaside resort, which has been decked out with Longines clocks. The latter can be admired along the iconic coastal promenade in front of the famous Planches. Besides, the Swiss watch brand is delighted to have been, for the first time, the Official Partner of the photo competition la 25ème heure Longines. This event, which takes place every year when the clocks go back and invites participants to take a snapshot of the town between midnight and 1am to immortalize this special 25th hour of the day.
The ritual of switching between summer and wintertime reflects one of the technical characteristics of Longines’ latest innovation, the Conquest V.H.P. GMT Flash Setting, which is also the Official Watch of this event. This timepiece controls automatically the change between summer and winter time all around the world. Real technological innovation based on quartz, this timepiece is a must for travel lovers. It allows you to easily change time zone either manually, following watchmaking tradition, or by using the smart ‘Flash Setting’ system that sets the watch using flash pulses from a smartphone, which does not require external connection. The Conquest V.H.P. GMT Flash Setting revolutionizes both watchmaking precision and the user precision, expanding Longines’ Conquest V.H.P. “Very High Precision” family, following the three-handed and chronograph versions.