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Racing at Meydan; Horse Racing; 2017
November 28, 2017
Horse Racing
Racing at Meydan - Dubai

On Thursday 23 November 2017, Longines officially kicked off the Racing Season at Meydan Racecourse in Dubai with a gala dinner. As the Official Partner and the Official Timekeeper of Meydan and with a commitment to the equestrian arena that continues to grow stronger, Longines presented a total of seven races during the evening.

On this occasion, the Swiss watch brand also unveiled the Official Watch of the event, a new variation of The Longines Master Collection. This timepiece displays a sunray blue dial and is complimented by an alligator watch strap of the same colour as the dial for total harmony.

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Longines FEI World Cup Western European League Madrid Horse Week; Jumping; 2017; Roger Yves Bost
November 28, 2017
Longines FEI World Cup Western European League - Madrid Horse Week

On 25 November 2017, France’s Roger Yves Bost riding Sydney Une Prince finished first place at the Longines FEI World CupTM Jumping leg in Madrid. Belgian rider Niels Bruynseels on Cas de Liberte arrived second ahead of Ireland’s Mark McAuley on Miebello. The winner received an elegant Longines timepiece from the hands of Elena Orozsco, Longines Brand Manager Spain, as a reward for his great victory. Longines is the Official Partner, Timekeeper and Watch of the whole Longines FEI World CupTM Jumping Western European League series.

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Longines Rising Star Award; Monte-Video; Equestrian; 2017
November 28, 2017
Harry Allen appointed Longines Rising Star 2017

On 21 November 2017, at the prestigious 2017 FEI Awards Ceremony held in Montevideo, Uruguay, Irish jumping rider Harry Allen was presented the Longines Rising Star by Juan-Carlos Capelli, Vice President of Longines and Head of International Marketing. The promising young athlete also received an elegant Conquest Classic chronograph fitted with a self-winding caliber.  


Ireland’s 16-year-old jumping rider Harry Allen is following in his older brother Bertram Allen’s footsteps, making a name for himself on the international stage in show jumping. The 2017 Longines Rising Star laureate has had a hugely successful year, claiming double gold at the European Pony Championships in Kaposvár, Hungary. Despite his young age, Harry already has a long list of his own successes with a total of 20 international wins.


Longines is particularly pleased to participate in the FEI Awards Ceremony, which was set up in 2009 to acknowledge the contribution of personalities and organizations in their progress in equestrian sports – both indoor and outdoor. The Longines Rising Star rewards athletes between the ages of 14 and 21 who demonstrate outstanding sporting talent.  


More generally, the winged hourglass brand attaches great importance to encouraging youngsters to practice sports. Therefore, Longines supports young athletes through programs linked with sports and the values that it upholds, including the Longines Rising Ski Stars prize offered to the best woman athlete under the age of 21 and male athlete under 23 taking part in the FIS Alpine Ski World Cup, the Longines Future Ski Champions competition for athletes under 16, the Longines Future Tennis Aces tournament organized for children under 13, running in parallel to the Roland-Garros tournament, and the Longines Future Racing Stars open to young jockeys at the Prix de Diane Longines.%break%Longines and the FEI


Longines seized the opportunity of this celebration evening at the FEI Awards Ceremony to announce its involvement with FEI Solidarity by giving its support to the “FEI Solidarity Retraining of Racehorses in partnership with Longines”. The objective is to educate riders and trainers to use proper techniques in order to retrain former racehorses to perform as sport horses in the disciplines of Dressage, Jumping, Eventing and Endurance. It is thus a way to give racehorses whose career is at a halt, a second chance in countries where they would otherwise not be given this chance. The Swiss watch brand is very proud to support this project, which is perfectly in line with its long-lasting commitment to the equestrian world.  


As part of Longines’ Top partnership with the FEI, the Swiss brand is the Title Partner, Timekeeper and Watch of the three Longines FEI World CupTM Jumping leagues: Western European, North American and China League, including the Longines FEI World CupTM Jumping Final as well as the newly-named Longines FEI Nations CupTM Jumping series and Final. In addition to its involvement in equestrian sports, Longines’ values of Elegance, Performance and Tradition further strengthen the close links that the brand has been developing with the equestrian world for more than a century.

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Longines FEI World Cup North American League - Las Vegas; Jumping; 2017
November 28, 2017
Longines FEI World Cup North American League - Las Vegas

This weekend in Las Vegas took place the tenth leg of the Longines FEI World CupTM Jumping North American League, which was won by USA’s Richard Spooner and Chatinus, almost 3 seconds ahead of fellow rider Alison Robitaille on Serise du Bidou. Karrie Rufer riding Georgie d'Auvray EC completed the podium.

The next event on the Longines FEI World CupTM Jumping North American League, of which the Swiss watch brand is the Title Partner and Official Timekeeper, will take place in Guadalajara (MEX) on Saturday, 27 January 2018.

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Arina and Dina Averina; Ambassadors of Elegance
November 22, 2017
Arina and Dina Averina

Russian rhythmic gymnasts Arina and Dina Averina were welcomed as members of the Longines family of Ambassadors of Elegance. Born on August 13, 1998, the twin sisters discovered the world of gymnastics at the age of four thanks to their mother. Arina and Dina first appeared in international competitions at the 2011 Russian-Chinese Youth Games where Dina won the gold medal and Arina earned 5th place in the all-around competition. After that, the two gymnasts competed in several tournaments, including the 2015 Corbeil-Essonnes International Rhythmic Gymnastics Tournament, the 2015 MTK Budapest, the 2016 International tournament in Lisbon and the 2016 Grand Prix Final in Eilat, where they obtained outstanding results and brought home numerous medals. The twin gymnasts also claimed several medals at  the 2017 World Games in Wrocław and at the 35th Rhythmic Gymnastics World Championships in Pesaro. Longines was the Official Partner and Timekeeper of this world-class event, where Dina became the new All-around Champion followed by her sister Arina who took the silver medal.

Dina and Arina Averina are in total symbiosis with Longines’ values in terms of performance and elegance. From the beginning of their career in the world of gymnastics competition, the two sisters have shown their talent in achieving great results. Longines is committed to supporting the most talented young athletes of their generation and is looking forward to the very promising career of these two gymnasts.

More generally, Longines first became involved in gymnastics in 1912, when it launched an innovative electro-mechanical timing system. For over twenty-five years, the brand has been the Official Partner and the Official Timekeeper for artistic and rhythmic gymnastics competitions organized by the International Federation of Gymnastics (FIG).

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South Indian actress Ms Hansika Motwani, longines, symphonette, Boutique, Chennai, India
November 21, 2017
The Longines Symphonette steel and gold ladies collection was launched at the Longines Boutique in Chennai

On 16 November 2017, the Swiss watch brand Longines launched its latest variation of the Longines Symphonette at the newly renovated Longines Boutique in Chennai, India.
An ode to twenty-first century women, the Longines Symphonette is designed for women who want to wear a contemporary yet elegant watch to shine in the spotlight of their evenings out. The Longines Symphonette now available in a new variation with pink gold, charms its female customers with its chic and trendy aesthetics, while remaining faithful to the elegance that characterizes the brand. The solid rose gold crown and touches of pink on the dial harmoniously match the bracelet that intertwines steel and a rose gold cap.
During the event, famous South Indian actress Hansika Motwani was presented with an elegant watch from this new line, as recognition of her beauty, personality and work in the performing arts.

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