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Title Partner; 2019 Longines FEI Eventing European Championships
November 26, 2018
Swiss watch brand Longines becomes Title Partner of the 2019 Longines FEI Eventing European Championships

“After Blair Castle in 2015 and Strzegom in 2017, it is a great pleasure for our brand to even further reinforce its partnership with Eventing in becoming the Title Partner and Official Timekeeper of the 2019 Longines FEI Eventing European Championships and the Longines Luhmühlen Horse Trials. We are proud to lend our support to these two major competitions, in a discipline which requires both the horses to be extremely versatile and the riders to have exceptional skills. In addition, this discipline illustrates values of our brand as it combines elegance of dressage, precision of show jumping, speed and courage of cross-country” says Juan-Carlos Capelli, Longines Vice President and Head of International Marketing.


“We are immensely proud of Longines’ ongoing and increased partnership for this very special year ahead of us and more years to come. Especially 2019 will make these two events truly exceptional“, says Luhmühlen’s event director Julia Otto. “Many companies have supported Luhmühlen over the years and have thereby played a key role in keeping up the Luhmühlen tradition and letting the event develop into one of the major competitions worldwide. We are extremely grateful for all the support we have received. Longines, one of Luhmühlen’s Main Partner and Official Watch since 2014, supports the equestrian sports with a vast amount of know-how. Their engagement helps us to develop the event further every year”, adds Julia Otto.%break%The FEI will presumably introduce changes concerning eventing regulations by the end of this year, which will then be implemented in next year’s events. “The requirements for a four-star-competition will be adjusted and we are looking forward to fulfilling those, including an increase in prize money,  Luhmühlen with the power of Longines’ partnership,” concludes Julia Otto.


About the Longines FEI Eventing European Championships

The Box Office will commence on 28 August 2018. There will be free admission for the opening ceremony and the first vet inspection (28 August). Dressage will take place on Thursday and Friday (29 – 30 August). Cross-country will be on Saturday (31 August) and the final vet check, the show jumping and final awards ceremony will be held on Sunday (1 September).

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Japan Cup; 2018; Christophe Lemaire; Almond Eye
November 25, 2018
Horse Racing
Japan Cup in association with Longines 2018

Over 100’000 passionate racegoers witnessed the extraordinary victory and record time of Almond Eye ridden by Christophe Lemaire at the 38th edition of the Japan Cup in association with Longines, which was run on Sunday 25 November 2018 at the Tokyo Racecourse. To celebrate their remarkable performance, the winning Japanese horse Almond Eye’s owner, breeder, trainer, jockey and stable staff members were all granted Longines watches from the hands of our Longines Ambassador of Elegance Kohei Uchimura, and the President of Longines, Walter von Känel.


On this occasion, the Swiss watch brand celebrated elegance along with sport performances by awarding the Longines Prize for Elegance to the most elegant woman and man at the Tokyo Racecourse. Before heading to this impressive Racecourse, the Longines Ambassador of Elegance and Japanese World Champion gymnast visited the Longines Ginza Boutique, where 30 selected customers had the opportunity to meet him.


In addition, the Japan Cup in association with Longines was the perfect occasion for the spectators to discover the Official Watch of the event, a model of the Record collection. Combining classic elegance and excellence, this automatic timepiece houses a chronometer movement with unique properties, certified by the Swiss Official Chronometer Testing Institute (COSC).


Longines’ commitment to equestrian sports dates back to more than 140 years. Today, the involvement of the Swiss watchmaker in the equestrian world includes flat racing, show jumping, eventing, endurance, dressage and driving. Longines is also proud to be the Official Partner and Official Watch of the IFHA, and to lend its name to the Longines World’s Best Racehorse Rankings. The long-term partnership between Longines and the IFHA has seen the establishment of a prestigious set of awards aimed to honour horseracing’s elite. The Longines World’s Best Racehorse, the Longines World’s Best Horse Race, the Longines World’s Best Jockey and the Longines and IFHA International Award of Merit respectively pay tribute to the racehorses, horse races, jockeys and personalities who excel at the highest level of their sport.
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Jumping Indoor Maastricht; 2018; Horse Jumping
November 25, 2018
Longines Trophy Grand Prix of Maastricht

The 2018 Jumping Indoor Maastricht was rounded off today with the victory of Bertram Allen on Gin Chin van het Lindenhof in the Longines Trophy Grand Prix of Maastricht. Irish rider was followed by Gerco Schröder on Glock's Cognac Champblanc and Kim Emmen on Delvaux.

During the event, Longines had the pleasure to present, for the first time, the FEI Driving World Cup™ competition, claimed by Koos De Ronde, from Netherlands. 

The Official Watch of the 2018 Jumping Indoor Maastricht was a lady model from the Record collection. Featuring a mother-of-pearl dial and diamond indexes, this 26mm timepiece is certified as a chronometer by the COSC (Official Swiss Chronometer Testing Institute).

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Longines FEI World Cup Western European League; Madrid Horse Week 2018
November 25, 2018
Longines FEI Jumping World Cup Western European League - Madrid Horse Week 2018

On 25 November 2018, German rider Daniel Deusser and his mount Tobago Z arrived first at the sixth leg of the Longines FEI Jumping World Cup™ Western European League held during the Madrid Horse Week. Switzerland’s Steve Guerdat on Ulysse des Forets finished second ahead of Sweden’s Irma Karlsson on Ida van de Bisschop. The winner received an elegant Longines timepiece from the hands of Elena Orozsco, Longines Brand Manager Spain, as a reward for his great victory. Longines is proud to be the Title Partner, Official Timekeeper and Watch of the Longines FEI Jumping World Cup™ Western European League series.

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Longines Rising Star Award; 2018
November 20, 2018
Longines Rising Star Award 2018

On November 20, the capital of Bahrain welcomed the prestigious 2018 FEI Awards Ceremony, acknowledging since 2009 the contribution of personalities and organizations in their progress in equestrian sports. On this occasion, French eventing rider Victor Levecque was presented the Longines Rising Star Award - rewarding athletes between the ages of 14 and 21 who demonstrate outstanding equestrian sporting talent - by Vice President of Longines and Head of International Marketing, Juan-Carlos Capelli. To acknowledge his promising career, the young athlete was presented with an elegant Longines watch.


In 2012, Victor Levecque becomes Pony French Champion, winning the first title of his prize list that will keep growing over the years. The next year he joins the French Team and takes part in his first European Championships, where he wins two medals, team silver and individual bronze. 2014 marks a first turning point in his young career, finishing his Pony years with three gold medals in the European and French Championships. In 2018, Victor Levecque and his horse Phunambule des Auges win three gold medals in Young Riders category; team and individual gold medallist in the Longines FEI European Championships in July, and French Championship winners of the category a few weeks later. At the age of 20, Longines Rising Star Victor Levecque has already won ten European medals and five French Champion titles.


Longines attaches great importance to encouraging youngsters to practice sports. The winged hourglass brand supports young athletes through programs linked with sports and the values that it upholds, including the Longines Rising Ski Stars prize offered to the best woman athlete under the age of 21 and male athlete under 23 taking part in the FIS Alpine Ski World Cup, the Longines Future Ski Champions competition for athletes under 16, the Longines Future Racing Stars open to young jockeys at the Prix de Diane Longines, and the Longines Rising Star, presented this Tuesday in Manama.%break% 1869: Longines’ first equestrian watch  


The 2018 FEI Awards Ceremony in Manama was also the occasion for Longines to express its long-lasting connection with the equestrian world. During the Gala, the Swiss brand was proud to present a unique silver pocket watch from 1869, with a horse head engraved on the back, tracing the relationship between the brand and the equestrian world back to the first years of the Longines’ Company in Saint-Imier.


The 1869 Pocket Watch with its equestrian subject sets a new historical milestone for the brand, ushering in a handsome series of equestrian pocket watches. Some of them have been reinterpreted today in exclusive gold models, grouped under The Longines Equestrian Pocket Watch collection.



Longines and the FEI


As part of Longines’ Top partnership with the FEI, the winged hourglass brand is proud to be the Title Partner, Timekeeper and Watch of the three Longines FEI Jumping World CupTM leagues: Western European, North American and China League, including the Longines FEI Jumping World CupTM Final as well as the Longines FEI Jumping Nations CupTM series and Final. For the first time this year, Longines was also extremely proud to take part in the FEI World Equestrian Games in Tryon (USA). In addition to its involvement in equestrian sports, Longines’ values of Elegance, Performance and Tradition further strengthen the close links that the brand has been developing with the equestrian world for more than a century.

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Longines FEI World Cup Western European League; Stuttgart German Master; Horse Jumping
November 18, 2018
Longines FEI World Cup Western European League - Stuttgart German Master
On 18 November 2018, Belgian rider Pieter Devos aboard Apart jumped to victory atthe fifth leg of the Longines FEI Jumping World Cup TM in Stuttgart. Max Kühner (AUT) and PSG Final followed ahead of Christian Ahlmann (GER) on Tokyo. Swisswatchmaking brand Longines was delighted to grant Pieter Devos with an elegant timepiece as a reward for his great win. Longines timed the whole competition as the Title Partner, Official Timekeeper and Watch of the Longines FEI Jumping World Cup TM Western European League series.
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