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2019; Longines Masters of Paris
November 19, 2019
Launch of the 2019 edition of the Longines Masters of Paris

As the Title Partner, Official Timekeeper and Watch of the Longines Masters Series, Swiss watch brand Longines is looking forward to taking part in the 11th edition of the Longines Masters of Paris, held from 5-8 December 2019 at the Parc des Expositions of Paris Nord Villepinte and gathering a total of 145 riders from 30 different countries and 350 horses for four days of thrilling competitions.


During the Longines Masters of Paris, the Swiss watchmaking brand is delighted to lend its name to two of the weekend’s highlight competitions, the Longines Speed Challenge – known as the world’s fastest trial – and the much-awaited Longines Grand Prix, taking place on Saturday and Sunday respectively.


The latest will be the perfect opportunity for Longines to welcome its Ambassador of Elegance and Korean actor Jung Woo-Sung.%break%This glamorous equestrian rendezvous will also host the Riders Masters Cup, of which Longines is the Founding Partner. This unique show jumping competition pits the two world powers, Europe and the Americas. Each continent presents a team of five riders for two rounds of five breathtaking head-to-head duels.


Longines’ elegant pop-up store will open its doors in the heart of the Prestige Village during the Parisian leg of the Longines Masters. Accessible to all visitors, it will offer the chance to discover and purchase the brand’s various collections, such as the Official Watch of the event, a new model of The Longines Master Collection. The highlighted timepiece, featuring a moon phase indicator, perfectly embodies the values of excellence and elegance that have contributed to building the brand’s reputation across the world.


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Semmieke Rothenberger; award; 2019 Longines FEI Rising Star
November 19, 2019
Semmieke Rothenberger awarded the 2019 Longines FEI Rising Star

On Tuesday, 19 November, the Grand Kremlin Palace in Moscow (RU) hosted the 2019 FEI Awards presented by Longines, celebrating since 2009 the men, women, young people and organisations that are making an outstanding contribution to the progress and excellence of equestrian sport. On this occasion, German Dressage rider Semmieke Rothenberger was presented with the Longines FEI Rising Star Award - rewarding athletes between the ages of 14 and 21 who demonstrate outstanding equestrian sporting talent. As the Swiss watch brand attaches great importance to encouraging youngsters to practice sports, the young athlete was presented with an elegant timepiece from the hands of Longines’ Vice President Marketing, Matthieu Baumgartner.


Coming from an Olympic Dressage family - including Longines Ambassador of Elegance and previous Longines FEI Rising Star Sönke Rothenberger - Semmieke Rothenberger already counts 21 FEI European Championship medals ranging from the Ponies category to the Young Riders’ one. Out of those, six are individual gold and nine are team gold. At only 20, she won almost every competition she took part in this year, culminating with triple gold at the FEI Dressage European Championships for Young Riders. In 2018, the Longines FEI Rising Star Award was presented to the French Eventing rider Victor Levecque.


Besides the Longines FEI Rising Star Award, four other categories were awarded during the Gala on Tuesday evening: the FEI Against All odds Award, presented to the Jumping rider Zhenqiang Li (CHN), the Cavalor FEI best Groom Award, presented to Madeleine Broek (NED), the FEI Solidarity Award, presented to Uno Yxklinten (SWE) for its Farriers Training Program in Zambia, as well as the Peden Bloodstock FEI Best Athlete Award, presented to the Eventing rider Ingrid Klimke (GER). The results of the public vote and the results from the panel of judges, both worth 50%, are combined to decide the winners.

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Longines; Official Timekeeper; Official Watch; Belmont Park; Saratoga Race Course
November 15, 2019
Horse Racing
Longines to continue as Official Timekeeper and Official Watch of Belmont Park and Saratoga Race Course

Longines and the New York Racing Association, Inc. (NYRA), today announced the renewal of their partnership. The Swiss watch brand will continue to serve as the Official Timekeeper and Official Watch of Belmont Park and Saratoga Race Course.


As part of this agreement, Longines will be designated as the Official Timekeeper, Official Watch and Preferred Partner of the Grade 1 Belmont Stakes, the centerpiece of the three-day Belmont Stakes Racing Festival held during the first weekend of June. First launched as a multi-day event in 2015, the 2019 Belmont Stakes Racing Festival included 18 stakes races over three days, including an unprecedented eight Grade 1 races on Belmont Stakes Day.


This partnership renewal also means that Longines will continue to serve as the Title Partner of the Grade 1 Longines Just A Game on Belmont Stakes Day as well as the Grade 1 Longines Test at Saratoga Race Course, which is contested on Whitney Day.%break%"We are especially proud to renew our collaboration with NYRA, Belmont Park and Saratoga Race Course, as Preferred Partner, Official Timekeeper and Official Watch,” said Longines Vice President Marketing, Matthieu Baumgartner. “Through these partnerships, our brand is honored to take an active part in Belmont Stakes Day and the Whitney Day. This exciting collaboration reinforces our long-lasting passion for horse racing, which dates back more than 140 years.”


NYRA and Longines first partnered in 2012, and Longines has played a central role in each subsequent year at Belmont Park and Saratoga Race Course.


“NYRA is pleased to partner with Longines and to feature this renowned brand as the Official Timekeeper and Official Watch of Belmont Park and Saratoga Race Course,” said NYRA Chief Revenue Officer Tony Allevato. “We are also pleased to have Longines join us at Belmont Park and Saratoga Race Course for two of racing’s most prestigious events – Belmont Stakes Day and Whitney Day.”

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Longines; Ambassador of Elegance; Eddie Peng; inaugurated; new Boutique; Zhengzhou
November 13, 2019
Longines and its Ambassador of Elegance Eddie Peng inaugurated a new Boutique in Zhengzhou

The Swiss watch brand Longines celebrated on Wednesday, 13 November, the opening of its new Boutique in Zhengzhou (China) with the presence of its Ambassador of Elegance, the actor Eddie Peng.   


Located at Zhengzhou Department Store, the new Boutique spreads across 115 square meters and displays a large selection of Longines timepieces, including the most iconic watches of the brand as well as its latest models.


Alongside Eddie Peng, numerous guests attended the event, including media, VIPs and local representatives. Following the ribbon cutting ceremony, the attendees were invited to discover Longines’ elegant Boutique and timepieces.


The winged hourglass brand also took this opportunity to highlight a new model from one of its most emblematic lines, The Longines Master Collection. Powered by a new self-winding movement developed exclusively for Longines, this watch is characterized by a moon phase indicator and a refined aesthetic, creating a balance between technical excellence and classic elegance.


The new Longines Boutique is located at Zhengzhou Department Store Building, No. 49, Erqi Road, Huicheng District, Zhengzhou City.

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Frank Schuttert; Queensland E; Longines Trophy Grand Prix of Maastricht
November 10, 2019
Frank Schuttert on Queensland E won the Longines Trophy Grand Prix of Maastricht

From 8-10 November, Longines was proud to take part in the 2019 Jumping Indoor Maastricht, held in the eponymous Dutch city, as the main Partner, Official Timekeeper and Official Watch of this much-awaited equestrian rendezvous.

On Saturday, Longines was delighted to be the Presenting Partner of the spectacular FEI Driving World CupTM. claimed by Boyd Exell, from the Netherlands.

On Sunday, the event was rounded off with the victory of Frank Schuttert on Queensland E in the Longines Trophy Grand Prix of Maastricht. The Dutch rider was followed by Leopold van Asten (NL) on VDL Groep Miss Untouchable  and Maikel van der Vleuten (NL) on Beauville Z.


The 2019 Jumping Indoor Maastricht was a perfect opportunity for Longines to highlight the Official Watch of the event, a blue model from the HydroConquest collection. Highly technical and innovative ceramic has been added to the bezel of the new HydroConquest watches. Available in grey, black or blue, this scratch-resistant insert matches the colour of the dial, ties together the fully modernized design and sporty silhouette of this collection.

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Jumping Verona; Jumping; 2019
November 10, 2019
Jumping Verona

Swiss watchmaking brand Longines was delighted to partner with Jumping Verona and to lend its name to the key competition, the fourth leg of the Longines FEI Jumping World CupTM Western European League. The trial was successfully claimed by Scott Brash (GB) on Hello M’lady. Second place was taken by Ireland’s rider  Darragh Kenny on Romeo followed by Steve Guerdat (SUI) and Alamo, landing at third. This qualifying leg allows its talented participants to accumulate points for the much-awaited Longines FEI Jumping World CupTM Final to be held in Las Vegas, in April 2020.

Organized by Veronafiere, Jumping Verona offered to the spectators in attendance four days of intense competitions. The event was also the opportunity for Longines to cheer up its Ambassador of Elegance Jane Richard Philips, who participated in the highlight competition.

During the 2019 edition of the event, the Swiss watchmaking brand was proud to present, as the Official Watch, a Conquest V.H.P “Very High Collection” model. The timepieces in this line are equipped with an exclusive movement renowned for its high degree of precision for an analog watch (± 5 seconds/year) and its ability to reset its hands after an impact or exposure to a magnetic field. These attractive features are likely responsible for its exceptional movement status, to which a very long battery life and a perpetual calendar must be added.

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