December 18, 2013
The Longines Heritage 1973 – Returning to the 1970s
Combining history, tradition and precision, the Longines Heritage 1973 is based on a model produced by the brand in 1973. This new creation is fitted with the exclusive Longines column-wheel chronograph movement. The shape of the case and the subtle play of contrasts on the dial provide this model with a distinctive and harmonious image. The elegance of the 70s has been updated to suit modern tastes. The Longines Heritage 1973 is immediately eye-catching. The cushion-shaped case elegantly surrounds the dial, which is thoroughly vintage and true to the original model. The latter, a chronograph produced in 1973 by the brand known by its winged hourglass logo, was fitted with a Longines mechanical chronograph movement, the 30CH. Following in the same noble footsteps, the Longines Heritage 1973 houses the L688 calibre, a column-wheel chronograph movement developed and produced by ETA exclusively for Longines. Black or silvered, the dial of the Longines Heritage 1973 boasts a fascinating play of contrasts. Two counters have been included at 3 and 9 o'clock: black on the silvered dial and silvered on the black dial. The applied hour symbols are decorated with a fine black line and a dot of Super-LumiNova®. These are interposed and balanced out by a minute-circle, also of fine black lines. A blue tachometric scale surrounds the dial, adding a subtle touch of colour to the whole. With a diameter of 40 mm, the cushion-shaped steel dial of the Longines Heritage 1973 has retained the lines and mood of the original model. The back is fitted with a transparent sapphire glass cover through which the wearer can admire the movement of the calibre as well as the blue column-wheel. The harmonious form of this model is completed by the rounded push-pieces, and the whole is mounted on a black alligator strap. Longines has been based at Saint-Imier in Switzerland since 1832. Its watchmaking expertise reflects a strong devotion to tradition, elegance and performance. Longines has generations of experience as official timekeeper of world championships and as partner of international sports federation. Known for the elegance of its timepieces, Longines is a member of the Swatch Group Ltd, the World’s leading manufacturer of horological products. With the winged hourglass as its emblem, the brand has outlets in over 130 countries.