On Wednesday 9 May 2018, Longines launched its Conquest V.H.P. line in South Korea, in the elegant venue of the Seoul Museum. This latest collection represents a new achievement in the field of quartz, combining great precision, high technicality and a sporty look, marked by the brand’s unique elegance.
This event was also the occasion for Longines to invite its guests on a fascinating journey through the rich history of the company. Models from the Conquest V.H.P. line were exhibited alongside a selection of historical timepieces. With collections of archived photographs, achievements, advertisements and films on display, visitors were offered a unique glimpse into the brand’s past.
To cap the evening, Longines introduced its new Ambassador of Elegance, Jung Woo-Sung. Praised South Korean actor, accomplished director and producer, Jung Woo-Sung is also a big-hearted man, working as a UNHCR National Goodwill Ambassador. True to its values of excellence and elegance, Longines has always promoted the highest human ideals. It is therefore a great honor for the brand to have Jung Woo-Sung joining the prestigious family of Ambassadors of Elegance.