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Longines; new Boutique; Xi’an; 2019
December 05, 2019
Corporate
Longines unveils a new Boutique in Xi’an

On Thursday, December 5, Swiss watch brand Longines celebrated the opening of its new Boutique in Xi’an, China. To the delight of watches aficionados, the store spreads across 56 square meters and displays a large selection of Longines timepieces.

 

Numerous guests attended the event, including Chinese actress Kan Qing Zi. Following the ribbon cutting ceremony, the attendees were invited to discover Longines’ elegant Boutique and watches, as well as a giant Christmas tree adorned in the colors of the brand for the festive season.%break%During the opening ceremony, the winged hourglass brand was proud to highlight a new model from one of its most emblematic lines, The Longines Master Collection. Powered by a new self-winding movement developed exclusively for Longines, this watch is characterized by a moon phase indicator and a refined aesthetic, creating a balance between technical excellence and classic elegance.

 

The new Longines Boutique is located on No. 261, Chang’an North Road, Beilin District, Xi'an, Shaanxi, China

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Grand Opening of the Brand’s Fourth Boutique in Malaysia, aaron kwok
November 28, 2019
Corporate
Grand Opening of the Brand’s Fourth Boutique in Malaysia

Located on the Ground Floor of the premier shopping mall Gurney Plaza, the new Longines boutique is designed and furnished with trademark colors and ambience seen in Longines boutiques around the world, embodying the brand’s motto “Elegance is an Attitude”. Measuring 542 square feet, the boutique perfectly combines the impressive heritage of the brand with a timeless design where refinement and elegance are conveyed in every detail.

With its extensive selection of timepieces, the new Longines Gurney Plaza boutique is already an essential destination for discerning customers. But a special visit from Hong Kong superstar Aaron Kwok has elevated the elegance of the boutique even further.

Celebrating this remarkable milestone by making his first appearance as Longines Ambassador of Elegance in Malaysia, Aaron Kwok caught the spotlight with a Longines watch from the new Longines HydroConquest collection, the brand's iconic sports line which features a colored ceramic insert on the bezel. ““It was an honour to be here today to celebrate this amazing milestone with Longines. I congratulate Longines on this achievement and I am excited that the brand is now available in Penang. As a Longines Ambassador of Elegance since 2005, I am delighted to see how the brand continues to grow and expand worldwide and across the Malaysian market.  I would like to take this opportunity to wish Longines every success”, said Aaron Kwok.

Sharing his tips on selecting watches, Aaron said, “Apart from telling time, I think watches are accessories that show our individuality and taste. The Longines HydroConquest collection watches are currently my favourites. These watches feature a bezel enhanced with a coloured ceramic insert adding a touch of brilliance and modern styling. It is elegant yet sporty, making them suitable for daily wear and appropriate for all occasions”.

After the product presentation, Aaron Kwok, Mr. Arnaud Carnal, Longines Asia Pacific Regional Sales Manager, Ms. Selina Ng, General Manager of Mall Management, CapitaLand, Mr. Peter Chan, Gurney Plaza Centre Manager and Mr. Ooi Say Yew, Longines Malaysia Brand Manager were invited for a ribbon-cutting ceremony at entrance of the boutique.

Following the ribbon-cutting ceremony, Aaron Kwok toured the boutique and spent some time at the exclusive space featuring Longines’ historical museum pieces. In addition, Aaron had his autograph signed at the boutique floor-to-ceiling light box poster, featuring him as the Ambassador of Elegance. Attending guests at the momentous event included celebrities such as pop duo Fuying & Sam, Tong Bing Yu, Christinna Kuan.

The Longines boutique is located at Lot 170-G-07, Ground Floor, Gurney Plaza, Persiaran Gurney, 10250 Penang. The boutique’s opening hours are from 10.00am to 10.00pm every day.

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Longines; Ambassador of Elegance; Eddie Peng; inaugurated; new Boutique; Zhengzhou
November 13, 2019
Corporate
Longines and its Ambassador of Elegance Eddie Peng inaugurated a new Boutique in Zhengzhou

The Swiss watch brand Longines celebrated on Wednesday, 13 November, the opening of its new Boutique in Zhengzhou (China) with the presence of its Ambassador of Elegance, the actor Eddie Peng.   

 

Located at Zhengzhou Department Store, the new Boutique spreads across 115 square meters and displays a large selection of Longines timepieces, including the most iconic watches of the brand as well as its latest models.

  

Alongside Eddie Peng, numerous guests attended the event, including media, VIPs and local representatives. Following the ribbon cutting ceremony, the attendees were invited to discover Longines’ elegant Boutique and timepieces.

 

The winged hourglass brand also took this opportunity to highlight a new model from one of its most emblematic lines, The Longines Master Collection. Powered by a new self-winding movement developed exclusively for Longines, this watch is characterized by a moon phase indicator and a refined aesthetic, creating a balance between technical excellence and classic elegance.

 

The new Longines Boutique is located at Zhengzhou Department Store Building, No. 49, Erqi Road, Huicheng District, Zhengzhou City.

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Longines; dolce vita; Rome
October 31, 2019
Corporate
Longines lives the dolce vita in Rome

True ode to the Italian sweet life, Longines DolceVita draws its inspiration from an historical piece from the 1920’s. Since its creation in 1997, the line has developed as many variations as there are ways of living and expressing the dolce vita. To unveil the 2019 novelties of this collection, the Swiss watch brand invited its guests at the Villa Aurelia, a typical Italian mansion located near Rome, which perfectly matches with the spirit of the timepieces presented.

 

Longines unveiled a new system of interchangeable coloured straps to personalize your DolceVita watch as well as new dials in white and blue starry night. An additional XL case size, which perfectly suits men wrists, was also introduced.

 

The Longines DolceVita event in Rome was also the occasion to celebrate the 20th anniversary of partnership between the brand and Aishwarya Rai Bachchan.

To pay tribute to the elegance and the charm of the beautiful Indian actress, the Swiss watch brand created a special watch from the Longines DolceVita collection.

 

Limited to 5 pieces, the Longines DolceVita Elegance celebration – Limited Edition combines rose gold, diamonds, white mother-of-pearl and turquoise blue. On the occasion of the Longines DolceVita event in Rome, Walter von Känel, President of Longines had the pleasure to present the watch number 5 to Aishwarya Rai Bachchan herself.

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Simon Baker; discovers; Longines universe; Saint-Imier
October 11, 2019
Corporate
Simon Baker discovers the Longines universe in Saint-Imier

Swiss watchmaking brand Longines was proud to welcome Simon Baker, its Ambassador of Elegance since 2012, to its headquarters in Saint-Imier.

 

During this very special day, Simon Baker had the opportunity to meet with the employees and to go through the complex process of creating a watch as he visited the production workshops.

 

After having had his very first cheese fondue in a typical Swiss restaurant, Simon had the pleasure to discover the treasures kept in the brand’s museum, which harbours collections representing all facets of Longines’ rich past.
 

Delighted to witness the watchmaking expertise and to immerge himself into the brand’s history, Simon Baker commented: “Having been part of the Family for seven years, it is overwhelming to finally be here, it puts a very human quality element to the whole brand that resonates directly in me. Being able to feel the love that the watchmakers have for what they do has been very enlightening and inspiring, it moves the product itself to a richer place.”

 

Over the course of his visit, Simon Baker was wearing a new all-ceramic version of the HydroConquest collection, which draws its inspiration form the world of aquatic sports.

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Longines inaugurates; Boutique; Romania
October 02, 2019
Corporate
Longines inaugurates its very first Boutique in Romania

Strenghtening its presence in Eastern Europe, the Swiss watch brand Longines celebrated today the grand Opening of its very first Boutique in Romania. Located in the famous “Baneasa Shopping City” mall in Bucarest and spread across 39 square meters, the store displays a large selection of Longines timepieces, including the most iconic watches of the brand as well as its latest models.

  

The inauguration of the Longines boutique took place in the presence of Walter von Känel, Longines President, Arthur Popa, CEO de Baneasa Shopping City, Ionut Tanase, Longines Brand Manager at B&B Collection, Dmitri Dmitriev, Longines’ Regional Sales Manager, and Mr. and Mrs. Binda, owners of the B&B Collection company. Following the ribbon cutting ceremony, the attendees were invited to discover Longines’ elegant boutique and timepieces.%break%On this occasion, Longines President Walter von Känel said: “We are really proud to open our first boutique in Romania, and to offer our customers in this country the opportunity to enjoy Longines’ universe, as well as our elegant collections, in a premium environment.”

 

The winged hourglass brand also took this opportunity to highlight a new model from one of its most emblematic lines, The Longines Master Collection. Powered by a new self-winding movement developed exclusively for Longines, this new watch is characterized by a moon phase indicator and a refined aesthetic, creating a balance between technical excellence and classic elegance.

 

The new Longines boutique is located at 42D, Soseaua Bucuresti-Ploiesti, in “Baneasa Shopping City”.
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