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Longines; Title Partner; Longines PfingstTurnier Wiesbaden
April 23, 2019
Jumping
Longines becomes the Title Partner of the Longines PfingstTurnier Wiesbaden

Passionate about the equestrian world since its very beginnings, the Swiss watch brand Longines is delighted to further strengthen its links with the equestrian sports by becoming the Title Partner, Official Timekeeper and Official Watch of the Longines PfingstTurnier Wiesbaden. This international fixture, initiated 90 years ago already by the WRFC, will take place from June 7 to 10 June 2019 at the Biebrich Schlosspark and feature events in four disciplines: show jumping, dressage, eventing and vaulting. It will conclude with the highlight trial, the Longines Grand Prix Großer Preis der Landeshauptstadt Wiesbaden, to which Longines is proud to lend its name.

 

“We are delighted by this new partnership between the WRFC and Longines, which combines both continuity and opportunity“, commented Kristina Dyckerhoff, President of the WRFC. “Horses are the absolute focus for myself, my colleagues at the WRFC, as well as for Longines. The important tradition encapsulated in this competition, together with our love for equestrian sports and the unique scenery of the Biebrich Schlosspark create year after year an unparalleled event, and we look forward to living the next edition with Longines as a partner.”%break%Matthieu Baumgartner, Longines Vice President Marketing, added: "It is with great pride that Longines has joined forces with the Wiesbadener Reit- und Fahr-Club and has become the Title Partner of the Longines PfingstTurnier Wiesbaden. Steeped in history, this event is in line with the values both equestrian sports and Longines promote, namely tradition, elegance and performance.  Our brand has been involved in equestrian sports for more than a century and a half, and we look forward to providing our timekeeping expertise and technical know-how to all competitions of the event.”

Longines’ passion for equestrian world dates back to 1869, when it produced a pocket watch engraved with a proud horse head. In 1912 already, the Swiss watch brand first partnered with an international show jumping competition in Portugal. Today, Longines’ involvement in equestrian sports includes show jumping, dressage, driving, endurance and eventing competitions, as well as horse racing.
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Longines Global Champions Tour of Miami; Jumping; 2019
April 20, 2019
Jumping
Longines Global Champions Tour of Miami 2019

The third leg of the Longines Global Champions Tour gathered this weekend some of the world’s best riders and horses on the sands of South Beach. As the Title Partner and Official Timekeeper of the Tour, Longines is proud to have timed the victory of Belgium Pieter Devos on Claire Z, ahead of Dutch Harrie Smolders on Don VHP Z N.O.P. and Swedish Malin Baryard-Johnsson on H&M Indiana, during the weekend’s highlight trial, the Longines Global Champions Tour Grand Prix of Miami Beach. In recognition of his great performance, Pieter Devos was presented with an elegant Longines timepiece from the hands of Pascal Savoy, Longines Brand Manager U.S.

Perfectly in line with Longines’ motto “Elegance is an attitude”, the elegance of the heart was the Saturday’s key message. During the Longines Global Champions Tour Grand Prix of Miami Beach, Longines lent its support to JustWorld International – a charity organization which collects funds to help impoverished children – through the “Longines Clear The Jump” program, in which 200 meals are offered each time the Longines jumps were cleared. In total, today, Longines helped to offer 5000 meals to the beneficiaries of JustWorld International’s actions.

Over the weekend, Longines was proud to highlight a model of the HydroConquest collection as the Official Watch of the event. Drawing its inspiration from the fascinating world of water sports, the HydroConquest collection combines technical excellence and traditional elegance and is perfectly suited to this prestigious oceanside equestrian event.

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Longines Global Champions Tour of Mexico; Jumping; 2019
April 12, 2019
Jumping
Longines Global Champions Tour of Mexico 2019

The second leg of the Longines Global Champions Tour, of which Longines is the Title Partner and the Official Timekeeper, was rounded off this Sunday by the stunning victory of Belgium rider Jerome Guery on Quel Homme de Hus at the Longines Global Champions Tour of Mexico City. To celebrate his achievement, Jerome Guery was presented with an elegant Longines timepiece from the hands of Charles Villoz, Longines Vice President.

This great weekend of intense competitions was also the perfect occasion for Longines to present the Official Watch of the event, a new model of its iconic HydroConquest collection, which combines technical excellence and traditional excellence, both distinguished hallmarks of the brand. This timepiece features a bezel enhanced with a coloured ceramic insert adding a touch of brilliance and modern styling.

On Friday April 12, Longines unveiled a new all-ceramic version broadening Longines’ HydroConquest collection during an exclusive event held in its Palacio de Hierro boutique, located in the Polanco neighbour of Mexico City. As a world premiere, Longines Vice President Charles Villoz presented to guests and selected media this new timepiece entirely made from black ceramic, whose dial proudly displays its chemical composition: ZrO2. This highly technical and scratch-resistant material is perfectly suited to the sporty look of the new HydroConquest watch. Its boldness is further heightened by the different finished of each of its components: a matte dial, a polished case, a round satin bezel and a back blending a circular satin and matte finish.

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Longines FEI Jumping World Cup™ Finals Gothenburg 2019; Jumping; 2019
April 07, 2019
Jumping
Longines FEI Jumping World Cup™ Finals Gothenburg 2019

On 7 April 2019, Steve Guerdat (CH) and Alamo brilliantly made the difference in the Longines FEI Jumping World CupTM Final at the Scandinavium Arena in Gothenburg. The winner’s compatriot Martin Fuchs riding Clooney 51 finished second ahead of Peder Fredricson (SWE) and Catch Me Not S. In its role of Official Timekeeper, Longines was proud to time the remarkable performances of these athletes during the whole 2018/2019 season leading up to the Final. The great winner, as well as the second and the third, were presented with elegant Longines timepieces from the hands of Matthieu Baumgartner, Vice President Marketing.

 

Over the weekend, Longines was also pleased to be associated with the FEI Dressage World Cup™ Final, which offered great moments of elegance and emotional sports achievements. The prestigious Title was claimed by Germany’s Isabell Werth on Weihegold OLD, who impressed by the precision of their performance. The podium was completed by Laura Graves (USA) on Verdades and Helen Langehanenberg (GER) on Damsey FRH.

 

Besides, this edition of the Finals was the perfect occasion for the spectators to discover the Official Watch of the event, a new model from the iconic HydroConquest collection, which combines technical excellence with a sporty silhouette and an elegant style. The brand added reimagined variations to this line in 2018 with timepieces that preserve the traditional style of diving watches, inspired by the unique requirements of the sport. The highlighted model in Gothenburg features a blue sunray dial completed by a highly technical and innovative ceramic bezel matching the colour of the dial.

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EEF; Show Jumping; Longines and the European Equestrian Federation renew their collaboration
April 05, 2019
Jumping
Longines and the European Equestrian Federation renew their collaboration

Longines and the European Equestrian Federation (EEF) are delighted to announce the renewal of their partnership. With this new agreement, the two partners will continue to pursue the objectives of developing equestrian sport while promoting the values of fair and safe sport with a strong emphasis on both athlete and horse welfare. Since 2015, the Swiss watchmaker has been the Official Partner and Official Watch of the EEF, as well as the Title Partner of the Longines EEF Rankings and the Longines Brotherhood Programme.

 

Theo Ploegmakers, President of the EEF comments the partnership extension: “It is my pleasure to announce that Longines has prolonged the agreement as EEF’s Official Partner. Longines is known for its historical involvement in the equestrian world and this partnership offers strong support to our mission to promote European Equestrian Sports.”

 

Matthieu Baumgartner, Marketing Vice President of Longines, adds: “We are particularly proud to renew our collaboration with the EEF as its Offical Partner and Official Watch. While contributing to develop the sport across the continent, this partnership strengthens our long-lasting commitment to the equestrian universe.”%break%Longines’ involvement in equestrian world dates back to 1869, when it produced a pocket watch engraved with a proud horse head. In 1912, the Swiss watch brand first partnered with an international showjumping competition in Portugal. Today Longines’ involvement in equestrian sports includes show-jumping, flat racing, dressage, driving and eventing competitions.

 

The EEF is a progressive and independent body whose mission is to maximise the potential and development of equestrianism throughout the continent of Europe. The EEF Brotherhood Programme, launched in Essen (GER) in 2013, aims at facilitating specific knowledge transfer; it sees  a developed National Federation (NF) providing technical, theoretical and/or administrative assistance to another NF in the region. A donor NF can also be a receiver under the terms of the programme.

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Longines to become Title Partner of the Longines FEI European Championships 2019 in Rotterdam
April 02, 2019
Jumping
Longines to become Title Partner of the Longines FEI European Championships 2019 in Rotterdam

The winged-hourglass brand is delighted to be part of the Longines FEI European Championships 2019, which will be held from 19 to 25 August in Rotterdam (NL) with equestrian top sports events taking place at Kralingse Bos and Kralingse Plas. On this occasion, Longines will serve as its Title Partner, Official Timekeeper and Official Watch. Besides, the brand will have the great pleasure to grant the winners in the different disciplines with elegant timepieces as a celebration of their great performances.
 

Matthieu Baumgartner, Longines Vice President, commented: “Our support to equestrian sports dates back more than a century and a half and we are now associated with many of its disciplines. This new partnership with the Longines FEI European Championships 2019 as its Title Partner is perfectly in line with our long-lasting commitment to these sports. We look forward to timing the participants’ sports achievements as the Official Timekeeper of these Championships and to present the medalists with elegant Longines timepieces.
 

“I am very proud to announce Longines as our Title Partner for the upcoming European Championships in Rotterdam”, says Belle de Bruin, President of the Longines FEI European Championships 2019. “In Rotterdam, we have a long-standing partnership with Longines for the CHIO Rotterdam and this partnership has turned over the years into a great collaboration for great parties. These Longines FEI European Championships will be the largest international equestrian event ever organized in Rotterdam and one of the largest in the Netherlands. This deserves a strong and elegant brand as Title Partner”.
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