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Longines inaugurates its new Boutique in Riyadh

September 11, 2019

On Wednesday, 11 September, the Swiss watch brand Longines celebrated the opening of its new boutique in Riyadh (Saudi Arabia). Spread across 78 square meters, the store displays a large selection of Longines timepieces, including the most iconic watches of the brand as well as its latest models.


Present on this occasion, Longines President, Walter von Känel, said: “We are really proud to open this new boutique in Riyadh, offering our customers the opportunity to enjoy Longines universe, as well as our elegant collections in a premium environment.” Following the ribbon cutting ceremony, the guests were invited to discover Longines’ elegant boutique and timepieces.

The winged hourglass brand also took this opportunity to highlight a new model from one of its most emblematic lines, The Longines Master Collection. Powered by a new self-winding movement developed exclusively for Longines, this new watch is characterized by a moon phase indicator and a refined aesthetic, creating a balance between technical excellence and classic elegance.


The new Longines boutique is located at Riyadh Park, on 2886 Northern Ring Branch Road Al Aqiq Riyadh 13511, 6332 Riyadh.

Longines inaugurates; new Boutique; Riyadh;2019


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