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Longines launches a dazzling eyewear collection

Corporate
January 03, 2020

Longines is launching a collection of optical frames and sunglasses for men and women, inspired by the brand’s traditional values. The eyewear models mirror the diversity and complement the Swiss company’s collection of timepieces, fully incorporating its expertise. Made using the best materials and the highest quality glass, these products reflect the very essence of the winged hourglass brand, which has collaborated with Marcolin S.p.A., one of the worldwide leading companies in the eyewear industry, to create this new range.

Longines’ creations incorporate multiple elements of style echoing its timepieces and expertise. The sunglasses are categorised into three segments: “Classic” characterized by timeless elegance; “Heritage” inspired by the brand’s rich history; and “Sport” defined by a continuous quest for innovation and performance.

Matthieu Baumgartner, Vice-President of Marketing at Longines, is thrilled by this new step: “This is an extraordinary opportunity for Longines, a new medium of expression that allows us to highlight the values of our brand beyond the world of watchmaking. Our collaboration with Marcolin S.p.A. has allowed us to offer a line of products in keeping with the identity of our brand. Its expertise in the eyewear sector is a genuine guarantee of quality.”

Sunglasses will be available soon in selected Longines Boutiques. The complete new eyewear collection will be available in the Marcolin S.p.A. distribution network.

Longines; dazzling; eyewear collection

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