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To celebrate the launch of Longines Spirit all Longines Spirit orders will receive a complimentary watch travel pouch.


  • June 01, 2017


    Longines Athina Onassis Horse Show - St-Tropez

    The Longines Athina Onassis Horse Show ("LAOHS") returned for the fourth consecutive year to the golden sands of the legendary Pampelonne Beach, located on the Saint-Tropez peninsula, a favorite spot for international jet-setters. This exceptional event which combines sport and elegance, is organized by the famous rider, Athina Onassis. This new edition featured two different competitions organized in the same place, the CSI5* and the CSI1*. The world's best riders / horses competed in the 4 classes of the CSI5*, all valid for the Longines ranking, including the Longines Grand Prix, which was claimed by Christian Ahlmann from Germany. The Longines Grand Prix is reserved for only the best international competition riding pairs, or rather the best riders. The event takes place in two stages, one with bars placed at 1.60m, with an allocated time for two rounds. Only 40% of competitors make it to the second round which is a shorter course with different technical challenges. In case of a tie at the end of the second round, there is a jump-off. The starting order on the second round is in the reverse order of the provisional ranking from the first round. The Official Watch presented at the event is a women's model from "The Longines Equestrian Collection", bearing witness to the label's passion for the equestrian world and its dedication to its feminine customers. The watch borrows the distinctive lines of the rectangular buckle found on show bridles for Franches-Montagnes horses, a unique Swiss breed. Mounted on a steel bracelet, the silver dial is enhanced by blue steel hands and adorned with diamond index markers.

  • May 30, 2017


    The Longines Paris Eiffel Jumping returns to its iconic location in the very heart of the French capital

    Longines is delighted to present the 2017 Longines Paris Eiffel Jumping, which will take place from 30th June to 2nd July. After its move to the Plaine de Jeux de Bagatelle, on the banks of the River Seine, last year, the event returns to its exclusive location on the Champ de Mars, in the very heart of Paris. Longines is proud to be the Title Partner and the Official Timekeeper of this event, which combines top level show-jumping and glamour atmosphere.   The Longines Paris Eiffel Jumping is also the 8th leg of the Longines Global Champions Tour. This series of 15 stages began in April in Mexico City and will end in November in Doha, Qatar.%break%Every year, the Longines Paris Eiffel Jumping attracts thousands of equestrian sport enthusiasts. For this 4th edition, Longines will invite the spectators of the event to enjoy its horse Carousel.   Longines will also have the pleasure to present the Official Watch of the event, a new model of The Longines Master Collection. This stainless steel lady timepiece displays a sunray blue dial with diamond index matching its blue alligator strap, and houses an automatic movement. Centuries of watchmaking expertise stand behind this emblematic collection of Longines.

  • May 28, 2017


    Team Italy streaks to victory at FEI Nations Cup™ Jumping presented by Longines in Rome

    The Swiss watch brand Longines, as the Official Partner, Timekeeper and Watch of the 85th edition of the CSIO Roma Piazza di Siena, had the honour to time the victory of the Italian Team (with Piergiorgio Bucci, Alberto Zorzi, Lorenzo De Luca and Bruno Chimirri) at the FEI Nations Cup™ Jumping presented by Longines on Friday 26 May. In addition, the brand awarded the Longines Prize of Elegance Longines to the Swedish Jumping athlete Jonna Ekberg and the Italian rider Alberto Zorzi on Sunday 28 May. Longines had the pleasure to be the Official Partner, Timekeeper and Watch of the CSIO Roma Piazza di Siena, featuring the third leg of the FEI Nations Cup™ Jumping presented by Longines European Division 1, won by Italian team. The watch brand also awarded on Sunday 28 May Jonna Ekberg and Alberto Zorzi, the most stylish female and male riders with the Longines Prize for Elegance. The spectators at this international show jumping event had the opportunity to discover the Official Watch, which is a lady model of The Longines Equestrian collection, inspired by iconic elements of the equine world. This 30 mm diameter model evoking the arch houses a quartz movement in its diamond-set steel case. Its mother-of-pearl dial enhanced by blued-steel hands is adorned with diamond indexes. This watch is fitted with an overstitched brown leather strap matching a typical riding outfit.

  • May 27, 2017

    Horse Racing

    Longines Handicap de las Americas

    Moises González riding Huitlacoche won the Longines Handicap de las Americas at the Hipódromo de las Américas in Mexico City for the fourth time in a row. The winning owner, trainer and jockey were awarded elegant Longines watches from the hands of Edith Chavez, Brand Manager Longines Mexico. The same day, the Swiss watch brand honored Fabiola Gómes, as the most elegant lady attending the races with the Longines Prize for Elegance. She received a beautiful Longines watch. In addition of being the Title Partner and the Official Timekeeper of the Longines Handicap de las Americas, Longines is proud to have presented the Official Watch of the event, a model of the Longines DolceVita collection.

  • May 24, 2017


    Longines Global Champions Tour of Hamburg

    The Longines Global Champions Tour of Hamburg was marked by the victory of Rolf-Göran Bengtsson during the highlight competition of the weekend on Saturday evening. The Swedish rider received a Longines watch from the hands of Charles Villoz, Vice President of Longines, to honor his great performance during the Longines Global Champions Tour Grand Prix of Hamburg. Longines is delighted to be the Title Partner and Official Timekeeper of the 15-legs series, which began in April in Mexico and will end in Doha in November.   The Swiss watch brand also presented the Official Watch of the event, a model of The Longines Equestrian Collection, a line inspired by Longines’ passion for equestrian sports. This timepiece repeats the lines of the rectangular buckle found on the show bridle of the only Swiss horse breed, the Franches-Montagnes.

  • May 21, 2017


    90 years ago, Longines timed the amazing first solo transatlantic flight by Charles Lindbergh

    New York, May 20, 1927, 7:52 a.m., the “Spirit of St. Louis” leaves Roosevelt Airport. Its destination: Le Bourget airport near Paris. At the controls: a young American pilot named Charles A. Lindbergh. Thirty-three and a half hours later, Lindbergh lands at Le Bourget after completing the first ever non-stop solo transatlantic flight. It was a historic feat. As official timekeeper for the World Air Sports Federation, Longines contributed to the homologation of this prowess by timing Lindbergh’s flight and adding it to the list of aviation records. Shortly thereafter, Charles Lindbergh contacted Longines to develop a watch designed to meet his aviator’s needs.  The Longines Hour Angle watch, a veritable icon in the history of the Swiss watchmaker was born. Designed by Lindbergh himself in partnership with Longines, this watch allows for accurate determination of the longitude during long-distance flights. As a result, pilots and navigators can find their geographic location quickly, efficiently and with great accuracy. This extraordinary timepiece was reissued by the brand in 2002 and it is still one of its iconic Heritage models. Today, Longines commemorates the 90th anniversary of Charles Lindbergh’s amazing feat and of its timekeeping. During a special anniversary reception in l’Oiseau Blanc with Catherine Maunoury, President of the l’Aéro-Club de France and double world champion of aerobatics, and Colonel Jack Aalborg, from the US Embassy, Juan-Carlos Capelli, Vice President of Longines and Head of International Marketing reminded the audience of the links between Longines and Charles Lindbergh and presented a new edition of the legendary timepiece in a numbered series limited to 90 watches, The Lindbergh Hour Angle Watch 90th Anniversary. This exceptional titanium and steel timepiece is intended for those who are passionate about history, adventure and watchmaking. The understated brushed silver dial displays the time on a “railtrack” minute circle with painted Roman numerals, and features a 180° scale for calculating the longitude. A galvanic black rotating central dial and a black PVD steel rotating bezel complete the system. Equally as impressive as the original timepiece, this model measures 47.5 mm, which makes it easier to read and manipulate in the dark and when subjected to the vibrations that were common to aircraft of the era. It will draw the attention of admirers when worn on the wrist of today’s modern adventurers.

  • May 20, 2017

    Horse Racing

    Preakness Stakes and Longines Dixie Stakes - Baltimore

    Longines, the Official Partner, Timekeeper and Watch of the 142nd Preakness Stakes, ceremoniously awarded the winning owner, trainer and jockey of Cloud Computing with elegant watches at Pimlico racetrack on Saturday, May 20. Cloud Computing won the second leg of the esteemed Triple Crown series. The Swiss watch brand is also proudly associated with the 1st and 3rd leg of the series as the Official Partner, Timekeeper and Watch: The Kentucky Derby and the Belmont Stakes.   Longines had a prominent presence throughout Pimlico on Preakness day. The watch brand granted watches to the winning horse World Approval’s owner, trainer and jockey of the Longines Dixie Stakes. The brand also hosted the Longines Prize for Elegance at Preakness Fashion Contest to celebrate the refined style of the female racegoers. With the help of a panel of judges, Longines chose the most elegant woman and presented her a watch.   The race day was attended by three of the four laureates of the 2017 Longines Ladies Awards: American jumping rider Reed Kessler, Australian jockey Michelle Payne and Canadian business woman in the horseracing industry Belinda Stronach. The previous day, these personalities and the fourth recipient, American jumping rider Georgina Bloomberg, were honored at a ceremony organized in Washington DC by Longines for their careers dedicated to positive influence and exceptional commitment in the equine cause.

  • May 20, 2017


    Longines is celebrating the 90th anniversary of Charles Lindbergh’s amazing feat

    90 years ago, on May 20, 1927, 7:52 a.m., New York time, Charles Lindbergh was taking off aboard the “Spirit of St. Louis" for the first ever non-stop solo transatlantic flight. Longines, Official timekeeper for the World Air Sports Federation at the time, was there to certify and time this exploit. This was the beginning of the story between the Swiss watch brand and the legendary American pilot, as Charles Lindbergh contacted Longines soon after to develop a watch allowing for accurate determination of the longitude during long-distance flights. The Longines Hour Angle Watch was born.

  • May 19, 2017


    Longines Ladies Award - Washington

    Four exceptional personalities—Reed Kessler, Georgina Bloomberg, Michelle Payne and The Honourable Belinda Stronach, P.C.—were recognized during the Longines Ladies Awards at the gala dinner of the Pan American Conference presented by Longines. The event was held on the eve of the 142nd running of the Preakness Stakes at Pimlico Race Course in Baltimore, and they all received an elegant Longines timepiece from the hands of Juan-Carlos Capelli, Vice President of Longines and Head of International Marketing. Held for the fifth consecutive year, the Longines Ladies Awards ceremony pays tribute to distinguished women whose careers have shown a positive influence and exceptional commitment to the equine cause. This international acknowledgement of the passion for horses, which is shared by both Longines and the prize winners, is determined by a jury featuring three leaders in the equestrian world: Louis Romanet, Chairman of the International Federation of Horseracing Authorities (IFHA); Ingmar de Vos, President of the International Equestrian Federation (FEI); and Nathalie Bélinguier, former President of the International Federation of Gentleman and Lady Riders (FEGENTRI).  “We are extremely honoured and excited to recognize the remarkable achievements and dedication of these exemplary women,” said Capelli on the choice of this year’s Longines Ladies Awards recipients. “The four of them are inspiring models for their extensive commitment to their favourite sports and also to helping others. It is this kind of elegance, the elegance of the heart, which we are deeply proud to celebrate tonight, along with the contribution of these women in equestrian sports.” Longines’ passion for equestrian sports is a long-standing tradition. A chronograph produced in 1878 with the engraving of a jockey and horse was used to time performances on racecourses in New York three years later. Since then, Longines has been continuously timing performances at some of most famous racecourses and equestrian events in the world. The Swiss watchmaker is proud to be the Official Partner of both the IFHA and the FEI.   About the 2017 Longines Ladies Awards Winners   Reed Kessler Truly a young prodigy, American rider Reed Kessler was the first to be introduced as a laureate of the 2017 Longines Ladies Awards. At only 18 years old, in her first year of eligibility in the senior Jumping ranks, she clinched the 2012 USEF National Jumping title. A few months later, Reed headed to London as the youngest equestrian athlete to compete at the Olympic Games. In early 2013, Reed achieved top results at the FTI Consulting Winter Equestrian Festival in Wellington (USA) and contributed to Team USA’s victory. She also competed at the FEI World Cup™ Jumping Final in Gothenburg (SWE) and represented the USA in the Furusiyya FEI Nations Cup™ Jumping. At the culmination of a successful year, she received the Longines Rising Star Award, rewarding her great talent and commitment to her sport at the FEI Awards Gala. Ambitious and talented, Reed has given the following advice: “When you get consistent at something and you’re doing it well and it’s easy for you, it’s time to do something harder.” The hard-working show jumper continues to build her career and has given back to the equestrian community by sharing her own experience in the US Equestrian’s Learning Center project, which aims to provide educational content for fans and athletes. She enjoys a large fan base, bringing an extraordinary outreach to equestrian sports, and she is also an ambassador for JustWorld International, a charity supporting education and healthcare in developing countries. Georgina Bloomberg Professional American rider Georgina Bloomberg was also a recipient at the prestigious 2017 Longines Ladies Awards. The youngest daughter of former New York City Mayor Michael Bloomberg belongs to these personalities who use their celebrity to help others. She made her own way in the horse world as an award-winning professional Grand Prix show jumper, author and philanthropist. While earning numerous prizes, including gold medals at the North American Young Rider Championships, the Maxine Beard Award and several World Equestrian Festival Challenge Cups, she also got involved in the equestrian world as a humane activist, helping young riders, horse rescue organizations and therapeutic riding facilities. Her tireless commitment to animal welfare organizations and the hours spent at horse training follows in what she once said: “For me, it’s not about never falling – it’s getting up and riding again.” Georgina ardently works with the Humane Society of the United States, she recently joined the board of Animal Aid of the United States, and she served as a board member of the Equestrian Aid Foundation, which provides support to riders, trainers, grooms, farriers and other professionals for medical expenses. In 2006, she founded her own charity, “The Rider's Closet”, with the purpose of making riding clothes more accessible to those attending therapeutic riding schools. Her strong passion for equestrian sports led her to write a series of four books inspired by riding. %break% Michelle Payne Australian jockey Michelle Payne also received the Longines Ladies Awards in 2017. Michelle inspired a nation and women all over the world when she won the Group 1 Emirates Melbourne Cup in 2015, making her the first woman to do so in the Cup’s 155-year history. Aboard 100-1 shot Prince Of Penzance, Michelle made a statement that would resonate with an entire generation: “Women can do anything, and we can beat the world.” Her honesty in victory will be the legacy of the determined and talented young jockey. Michelle began race riding as a 15-year-old girl, and nine years later she would combine with the legendary trainer Bart Cummings to win the David Jones Toorak Handicap at Caulfield Racecourse aboard Allez Wonder, which was her first Group 1 success. It would be the first of many, and during a stellar 2010-2011 season, Michelle rode Yosei to victory in three Group 1s: the Inglis Sires’ Produce Stakes on Derby Day at Royal Randwick Racecourse, the Schweppes Thousand Guineas at Caulfield, and the Sky Racing Tattersall’s Tiara at Eagle Farm Racecourse. Having gained national fame after her historical Melbourne Cup victory, Michelle took the opportunity to raise awareness about the difficulties encountered by women in a sports discipline dominated by men. Her career path hasn’t been without difficulties, as she suffered serious race falls and injuries, including brain trauma, broken vertebrae and damaged organs. She has overcome all setbacks, making a successful return to the saddle in 2016, this time holding a dual-trainer jockey license and becoming the first to train and ride a winner in Australia. As part of a big year, she assumed the role of Patron of the National Jockeys Trust to help fallen and injured jockeys, and she accepted the greatest sporting award in Australia, the Don Award, at the Sport Australia Hall of Fame awards in recognition of her achievements that inspired a whole nation. Belinda Stronach The fourth 2017 Longines Ladies Award was presented to Canadian businesswoman, former cabinet minister and philanthropist The Honourable Belinda Stronach, P.C., who is also known in the horse racing industry as the Co-Founder, Chairman and President of The Stronach Group, an industry leader in world-class horse racing, entertainment and pari-mutuel wagering technology. In 2010, she resigned her position as Executive Vice-Chairman and board member at Magna International Inc., thus leaving behind the automotive business to focus on a different kind of horsepower. Her ambition is to modernize the sport of Thoroughbred racing and engage a new generation of fans by embracing technology and social media; creating innovative events such as the $16 million Pegasus World Cup Invitational, which is the world’s richest horse race; and by providing superior guest experiences at all of The Stronach Group properties. Having been recognized as one of the world’s most powerful women by the World Economic Forum, Fortune Magazine and TIME Magazine, to name a few, this visionary leader extended her influence to politics by serving as a Member of Parliament in the Canadian House of Commons from 2004 to 2008, holding such prominent cabinet positions as Minister of Human Resources and Skills Development and Minister responsible for Democratic Renewal. While strongly committed to public life, she is equally committed to social change. In 2008, she founded The Belinda Stronach Foundation with the mission to develop socially innovative programs to tackle some of the world’s most pressing challenges, including malaria, education and the empowerment of girls and women. Stronach’s impressive life achievements have been honoured and recognized many times, including Canada's "Top 40 Under 40" award, three honourary doctorates of laws (McMaster University in 2003, Brock University in 2009 and the University of Windsor in 2011), the Paul Harris Fellow Award (one of Rotary’s highest honours), and the Beth Shalom Humanitarian Award (one of Canada’s oldest and most distinguished awards). Says Stronach of her achievements: “I was once called a disruptor. I think that’s one of the best compliments I have ever received.”

  • May 18, 2017


    Longines Global Champions Tour of Madrid

    The Longines Global Champions Tour Grand Prix of Madrid saw the victory of Kent Farrington riding Gazelle on Saturday evening. The Swiss watch brand is proud to be the Title Partner and the Official Timekeeper of the Longines Global Champions Tour, a circuit of fifteen legs, which began in April in Mexico and will end in November in Doha.   The Longines Global Champions Tour of Madrid offered the perfect opportunity to discover the Official Watch of the event, a model of The Longines Equestrian Collection. This line is a tribute to the deep bonds Longines has forged with the equestrian world. The Official Watch of the Longines Global Champions Tour of Madrid repeats the line of the rectangular buckle found on the show bridle of the only Swiss horse breed, the Franches-Montagnes.