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To celebrate the launch of Longines Spirit all Longines Spirit orders will receive a complimentary watch travel pouch.

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  • October 28, 2018

    Jumping

    Longines FEI World Cup North American League - Washington

    On Saturday 27 October 2018, talented American jumping rider Elizabeth Madden on Breitling LS claimed the sixth leg of the Longines FEI Jumping World CupTM North American League held during the Washington International Horse Show. She was followed by her compatriots Katherine A. Sinan on Dougie Douglas and Lucy Davis on Caracho who arrived second and third respectively. As the Title Partner, Official Timekeeper and Watch of the Longines FEI Jumping World CupTM North American League series, Longines was delighted to grant the winner with an elegant timepiece as a reward for her great win.

  • October 26, 2018

    Corporate

    To mark the opening of the alpine skiing season, Longines is presenting the Conquest Chronograph by Mikaela Shiffrin

    As the Official Partner of the International Ski Federation (FIS), Longines is proud to put its expertise in sports timekeeping to use in the realms of alpine skiing for the trials of the FIS World Cup and the FIS Alpine World Ski Championships. As the preferred partner of the world of skiing, the brand is presenting a new model from its Conquest sports collection, customised by its Ambassador of Elegance Mikaela Shiffrin, with whom Longines has just extended a long-term contract. This new model was unveiled today as part of the FIS Forum held in Sölden, Austria, on the eve of the first races of the FIS World Cup, and in the presence of the brand’s President, Walter von Känel.  The blue aventurine dial of the Conquest Chronograph by Mikaela Shiffrin, along with hints of red on the chronograph’s flange and hands, evoke the colours of the American flag, honoring the skier's home country and her famous ski suit. For the first time, Longines is offering a dial made of aventurine, a fine gemstone with colours that shift and come to life under variations in light. The glitter evokes the sparkling snow cover which drapes the ski slopes carved out by this champion. Moreover, the caseback of this timepiece features a special engraving that shows Mikaela Shiffrin’s silhouette, along with her signature.   Longines, in keeping with its desire to support the next generation of athletes, is pleased to award the Longines Rising Ski Stars prize, which goes to the top female skier under 21 and the top male skier under 23 during the FIS World Cup season. Winners will receive a Longines watch, a trophy and a cheque at the end of the season, which will wrap up in Soldeu, Andorra, in March 2019.

  • October 24, 2018

    Corporate

    Longines Celebrate 5th Anniversary of Lee Garden Road Boutique with Brand New Decoration

    Longines renowned Swiss watchmaker devoted to tradition, elegance and performance for over 185 years, enjoys an international presence in more than 150 countries around the world. In 2018, it marked another milestone in its rich history with the extension of LONGINES boutiques in every popular shopping destination in Hong Kong’s bustling regions. Today, LONGINES celebrates the 5th anniversary of Lee Garden Road boutique with brand new decoration, aiming to offer customers a premium and exclusive shopping environment.   To celebrate the grand occasion, Eddie Peng, LONGINES Ambassador of Elegance and renowned actor, specially flew to Hong Kong to witness this precious moment and cut the ribbon with Mr. Kevin Rollenhagen, Managing Director of The Swatch Group (HK) Limited, Ms. Karen Au Yeung, Vice-President of LONGINES Hong Kong, and Mr. Samuel Ducommun, Regional Sales Manager Asia & Mr. Kevin Rollenhagen, Managing Director of The Swatch Group (HK) Limited, was thrilled to witness this new milestone of the Swiss watchmaking brand. He mentioned: “I am especially happy as I was here at the first opening ceremony 5 years ago. I would like to congratulate LONGINES for this successful new boutique concept to deliver a prestigious shopping experience. I am assured that LONGINES will continue to grow strong in the market.”   LONGINES Ambassador of Elegance, Eddie Peng, made an elegant appearance, bringing the brand’s motto “Elegance is an attitude” to life. On this occasion, Ms. Karen Au Yeung, Vice-President of LONGINES Hong Kong was delighted to present Eddie with the latest Conquest V.H.P. timepiece. The Conquest V.H.P. collection equipped with an exclusive movement, which is renowned for its high degree of precision for an analog watch (± 5 s/yr) and its ability to reset its hands after an impact or exposure to a magnetic field, using the GPD (Gear Position Detection) system. It also features a very long battery life and a perpetual calendar that extends to 2399.   Eddie shared his insight on this timepiece: “I think design and performance are of equal importance. I love sports, and I will wear sport watches after work. But I’m also in pursuit of precision, just as what I’m doing during action scenes in movies. The Conquest V.H.P. perfectly captures LONGINES’ exceptional craftsmanship and a timeless sense of elegance, making it the ideal choice to all occasions.”   New Magnificent Interiors Elevates Shopping Experience LONGINES Lee Garden Road boutique boasts a creamy white decoration, which perfectly illustrates the brand’s traditional values and signature. The exterior façade and floor are clad in Italian marble. Lavish use of mahogany piano lacquer furniture, specially manifests the watchmaker’s sophistication and refinement. The boutique proudly conveys LONGINES’ timeless elegance and modernity. Customers could choose their favorite watches in this comfortable environment. Always putting customers first, LONGINES offers a comprehensive range of professional services, allowing the customers to admire its masterpieces in a convenient, elegant and intimate environment.

  • October 24, 2018

    Horse Racing

    Longines HKIR Prelude Race Night

    Longines was pleased to kick off the LONGINES Hong Kong International Races with the Longines Night Races at Happy Valley Racecourse today. This is the second year the renowned Swiss watchmaker serves as the Title Partner and Official Timekeeper of The Longines Cup. Longines also designated the Conquest V.H.P. “Very High Precision” timepiece, representing a new achievement in the field of quartz and combining great precision, high technicality and a sporty look, as the Official Watch of the event.   The Longines Cup, the fifth race of the evening, was claimed by Beaut Beaut ridden by jockey Matthew Poon Ming-Fai in 00:57:36. The winning owner, jockey, and trainer each received an elegant LONGINES timepiece, presented by Ms. Karen Au Yeung, Vice President of Longines Hong Kong.   The Longines Night Race was graced by the presence of famous Hong Kong actress Tracy Chu, who said, “I am honoured and thrilled to experience the excitement promised by a Longines race for the first time. As horse racing and watchmaking demand the highest degree of precision in terms of timekeeping, and the newly launched Conquest V.H.P. “Very High Precision” timepiece is the ideal choice for this grand occasion. I am also impressed by Longines’ passion for equestrian sports and its contributions as the timekeeper of world championships over the years.”   As the Official Watch of the Longines Cup this year, the Conquest V.H.P. “Very High Precision” watch stands out with its iconic blue dial with three hands. It is equipped with a movement developed exclusively for Longines, renowned for its high degree of precision for an analog watch (±5 s/yr) and its ability to reset its hands after an impact or exposure to a magnetic field. These attractive features are completed by a very long battery life and a perpetual calendar. This steel 41mm diameter model displays hours, minutes and seconds on its blue dial. A steel bracelet with a folding safety clasp completes this exceptional piece.   As part of its partnership with the Hong Kong Jockey Club, the Swiss watch brand is also the Title Partner and Official Timekeeper of the Longines Hong Kong International Races week, including the Longines International Jockeys' Championship to be held on Wednesday December 5th. In addition, at the LHKIR Gala Dinner jointly presented by Longines and the Hong Kong Jockey Club on Friday December 7th, the “2018 Longines World’s Best Jockey Award” will be presented to recognize the best jockey in the world.   On Sunday December 9th, Longines will welcome its Ambassador of Elegance Jung Woo-Sung as a guest of 2018 Longines Hong Kong International Race. The acclaimed Korean actor will present the Longines Prize for Elegance to the most elegant lady of the Sha Tin Racecourse on that day.   Longines’ passion for equestrian sports dates back to 1878, when it produced a chronograph engraved with a jockey and its horse that could be used for precise timing to a second. As of 1881, this model was extremely popular among jockeys and horse-lovers, and was soon being used by most of the sports judges in New York. Today, Longines’ involvement in equestrian sports covers horse racing, show-jumping, driving, eventing, dressage and endurance competitions.

  • October 21, 2018

    Jumping

    Longines FEI World Cup North American League - Del Mar

    On Saturday 20 October 2018, American rider Zazou Hoffman and her mount Samson II claimed the 5th leg of the 2018/2019  Longines FEI Jumping World CupTM North American League in Del Mar, California. Eduardo Menezes (BRA) on H5 Quintol arrived second, while USA’s Georgina Bloomberg on Charmeur completed the podium.   As the Title Partner, Official Timekeeper and Watch of the Longines FEI Jumping World CupTM North American League series, Longines was delighted to grant the Zazou Hoffman with an elegant Longines timepiece. Besides, the Swiss watchmaker was proud to present the Official Watch of the event, the Conquest V.H.P. “Very High Precision” model, representing a new achievement in the field of quartz, combining great precision, high technicality and a sporty look, marked by the brand’s unique elegance.

  • October 21, 2018

    Jumping

    Longines FEI Jumping World Cup Western European League - Helsinki International Horse Show

    On Sunday 21 October 2018, Gudrun Patteet (BEL) and Sea Coast Pebbles Z claimed the second leg of the Longines FEI Jumping World CupTM during the Helsinki International Horse Show. German rider Hans-Dieter Dreher and his mount Embassy II arrived second followed by Sweden’s Peder Fredricson on Hansson WI. As the Title Partner, Official Timekeeper and Official Watch of the Longines FEI Jumping World Cup™ series, Longines was proud to grant the winning rider with an elegant Longines watch as a reward of her great performance. Besides, this world-class competition was also the perfect opportunity for the spectators to discover the Official Watch of the event, the Conquest V.H.P. “Very High Precision” model, which represents a new achievement in the field of quartz, combining great precision, high technicality and a sporty look marked by the brand’s unique elegance.

  • October 20, 2018

    Horse Racing

    QIPCO British Champions Day - Ascot

    The Swiss watch brand Longines, Main Partner, Official Timekeeper and Official Watch of Ascot Racecourse, was proud to provide its timekeeping expertise to the five thrilling races of the QIPCO British Champions Day, including the QIPCO British Champions Stakes, claimed by Craksman led by 2015 Longines World’s Best Jockey Frankie Dettori. This much-anticipated race day, which concludes the British flat racing season, was also marked by the celebration of the Flat Season Owners’ Championship title, claimed again this year by Godolphin. The Thoroughbred horseracing stable was represented by Hugh Anderson, Managing Director for UK & Dubai, and Sam Bullard, Director of Stallions, who received a Longines timepiece as well as a trophy form the hands of Juan-Carlos Capelli, Longines Vice President and Head of International Marketing.   In addition, the QIPCO British Champions Day was the opportunity for the brand to host an official presentation of its Longines Tracking System – first inaugurated in June during Royal Ascot and currently in use at Ascot racecourse – to selected members of horse racing world and press. This game-changing technology provides instant data on the exact position of horses during a race, race rankings, the distance between horses as well as their acceleration and deceleration, and measures the horses’ covered and remaining distance in the race. In addition to these features improving the experience for both racing professionals and spectators, the system does not require any permanent installation on the racecourse, as it is entirely based on satellite data. This enables racecourses located in protected historical or natural sites to be equipped with such advanced technology.   The Official Watch of the QIPCO British Champions Day was a model from the Record collection, featuring a mother-of-pearl dial and diamond indexes. Combining classic elegance and excellence, the pieces of this line are equipped with with automatic calibres and are chronometer-certified by the Swiss Official Chronometer Testing Institute (COSC).

  • October 14, 2018

    Jumping

    Longines FEI Jumping World Cup Western European League - Oslo Horse Show

    The first leg of the 2018 / 2019 season of the Longines FEI Jumping World Cup™ Western European League was marked by Douglas Lindelöw’s great win. Swedish rider and his mount Zacramento claimed the title ahead of France’s Kevin Staut on Silver Deu De Virton H D C and Edwina Tops-Alexander (AUS) on California.   Longines is delighted to be associated as the Title Partner, Official Timekeeper and Watch of the Longines FEI Jumping World Cup™ series (Western European League, North American League and China League), at which riders compete for the qualifying points for the Longines FEI Jumping World Cup™ Final in Gothenburg in April 2019. This world-class jumping rendezvous was also the occasion for the spectators to discover the Official Watch of the event, the Conquest V.H.P. “Very High Precision” model. This watch represents a new achievement in the field of quartz, combining great precision, high technicality and a sporty look, marked by the brand’s unique elegance.

  • October 13, 2018

    Corporate

    Longines opens its Flagship Boutique in Orchard Road, Singapore

    Longines is pleased to announce the opening of its Singapore Flagship Boutique at Wisma Atria, located along renowned shopping strip, Orchard Road. It is the largest Longines Boutique in Singapore and carries the widest range of timepieces.   “We are looking forward to welcoming our customers in this new Boutique. I’m confident that the Longines Boutique will grant an exclusive shopping experience to every customer. In the name of the Swatch Group and the Longines management, I wish the Boutique and the whole Longines team the best of luck and business with this brand new Longines Boutique.”, said Walter von Känel, President of Longines.   The new Boutique measures approximately 1,500 square foot and reflects the brand’s devotion to tradition, elegance and performance in its design. It features a crystal-clear façade providing an unobstructed view illuminating the entire space. The interior emanates freshness from the clean and luminescent white walls, which are perfectly contrasted by the blend of lacquered wood furniture, leather and white flooring with soft gray veining   A centrepiece formed by five watch towers welcomes customers with a curated display of gold and diamond timepieces. The first section of the boutique features timepieces from the key Longines collections – Elegance, Watchmaking Tradition, Equestrian, Sport and Heritage. Customers are able to view Equestrian timepieces, which are displayed on a dedicated wall, highlighting the brand’s involvement in the Equestrian world.   %break%The second section of the Boutique highlights Longines’ rich history of more than 185 years through a feature wall illustrating the evolution of the Longines’ logo over the years and a display of Heritage timepieces flown in from the brand Museum in Saint-Imier, Switzerland – the birthplace and Headquarter of Longines. A private lounge area at the end of the Boutique is decorated with a white modern sofa atop a plush carpet creating an indulgent yet inviting ambience. Over here, customers are able to browse through desired timepieces and experience the world of Longines.   “We hope that this new boutique will become a destination for watch collectors and enthusiasts to experience discovering watches in an elegant environment reflecting the DNA of the brand”, said Juan-Carlos Capelli, Vice President and Head of International Marketing of Longines. “The visitors will have the opportunity to explore a part of our rich history thanks to the Heritage Corner, specially designed for the occasion and furnished with exceptional timepieces from our Museum. We are now highlighting the remarkable experience the company has acquired in an infinite range of sports events that exude elegance, technology, precision and strength, which are all characteristic features of the brand.”

  • October 14, 2018

    Jumping

    Longines Beijing Masters - 2018

    This weekend, the Bird’s Nest hosted the 2018 edition of the Longines Equestrian Beijing Masters, gathering the best Chinese and international riders for three intense days of competition. As the Title Partner and Official Timekeeper of the event, Longines was proud to time the remarkable performance of Henrik von Eckermann on Cincitty who claimed the Longines Grand Prix, which rounded off the weekend. The podium was completed by Ciren Bianba on High Sky du Sud and Daniel Deusser on Gringovantelzenhout. Taiwanese actor and Longines Ambassador of Elegance Eddie Peng who joined the brand in Beijing as a special guest, presented Henrik von Eckermann with an elegant Longines timepiece.   The 2018 Longines Equestrian Beijing Masters were a unique opportunity for the winged hourglass brand to highlight a gent model from the Record collection. Featuring a white matt dial with painted roman numerals, this timepiece is certified as a “chronometer” by the Swiss Official Chronometer Testing Institute (COSC). A stainless steel bracelet completes this exceptional piece.