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To celebrate the launch of Longines Spirit all Longines Spirit orders will receive a complimentary watch travel pouch.

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  • November 20, 2018

    Jumping

    Longines Rising Star Award 2018

    On November 20, the capital of Bahrain welcomed the prestigious 2018 FEI Awards Ceremony, acknowledging since 2009 the contribution of personalities and organizations in their progress in equestrian sports. On this occasion, French eventing rider Victor Levecque was presented the Longines Rising Star Award - rewarding athletes between the ages of 14 and 21 who demonstrate outstanding equestrian sporting talent - by Vice President of Longines and Head of International Marketing, Juan-Carlos Capelli. To acknowledge his promising career, the young athlete was presented with an elegant Longines watch.   In 2012, Victor Levecque becomes Pony French Champion, winning the first title of his prize list that will keep growing over the years. The next year he joins the French Team and takes part in his first European Championships, where he wins two medals, team silver and individual bronze. 2014 marks a first turning point in his young career, finishing his Pony years with three gold medals in the European and French Championships. In 2018, Victor Levecque and his horse Phunambule des Auges win three gold medals in Young Riders category; team and individual gold medallist in the Longines FEI European Championships in July, and French Championship winners of the category a few weeks later. At the age of 20, Longines Rising Star Victor Levecque has already won ten European medals and five French Champion titles.   Longines attaches great importance to encouraging youngsters to practice sports. The winged hourglass brand supports young athletes through programs linked with sports and the values that it upholds, including the Longines Rising Ski Stars prize offered to the best woman athlete under the age of 21 and male athlete under 23 taking part in the FIS Alpine Ski World Cup, the Longines Future Ski Champions competition for athletes under 16, the Longines Future Racing Stars open to young jockeys at the Prix de Diane Longines, and the Longines Rising Star, presented this Tuesday in Manama.%break% 1869: Longines’ first equestrian watch     The 2018 FEI Awards Ceremony in Manama was also the occasion for Longines to express its long-lasting connection with the equestrian world. During the Gala, the Swiss brand was proud to present a unique silver pocket watch from 1869, with a horse head engraved on the back, tracing the relationship between the brand and the equestrian world back to the first years of the Longines’ Company in Saint-Imier.   The 1869 Pocket Watch with its equestrian subject sets a new historical milestone for the brand, ushering in a handsome series of equestrian pocket watches. Some of them have been reinterpreted today in exclusive gold models, grouped under The Longines Equestrian Pocket Watch collection.     Longines and the FEI   As part of Longines’ Top partnership with the FEI, the winged hourglass brand is proud to be the Title Partner, Timekeeper and Watch of the three Longines FEI Jumping World CupTM leagues: Western European, North American and China League, including the Longines FEI Jumping World CupTM Final as well as the Longines FEI Jumping Nations CupTM series and Final. For the first time this year, Longines was also extremely proud to take part in the FEI World Equestrian Games in Tryon (USA). In addition to its involvement in equestrian sports, Longines’ values of Elegance, Performance and Tradition further strengthen the close links that the brand has been developing with the equestrian world for more than a century.

  • November 11, 2018

    Jumping

    Longines FEI World Cup North American League - Thermal, CA

    On 10 November 2018, Nayel Nassar (EGY) and his mount Lordan claimed the ninth leg Longines FEI Jumping World Cup™ North American League in Thermal. American rider Eve Jobs on Venue d’Fees des Hazalles took the second place followed by Canada’s Lisa Carlsen on Parette. As the Title Partner, Official Timekeeper and Watch of the Longines FEI Jumping World Cup™ North American League series, Longines was proud to grant Nayel Nassar with an elegant timepiece as a reward for his great performance.

  • November 10, 2018

    Jumping

    Longines Global Champions Tour - Doha

    Gathering the best international riders and horses in the world’s most beautiful cities for sixteen legs, the Longines Global Champions Tour ended in a blaze of glory in Doha. On Saturday, British rider Ben Maher on Explosion W won the weekend’s highlight competition, the Longines Global Champions Tour Grand Prix of Doha. In recognition of his performance, the winner Ben Maher received an elegant Longines timepiece from the hands of Charles Villoz, Vice President of Longines. In addition, as the Qatar leg marked the end of the season, the results obtained by the riders enabled the establishment of the final 2018 overall Longines Global Champions Tour ranking. Ben Maher (Great Britain) was officially crowned winner of the 2018 Longines Global Champions Tour, while Harrie Smolders (Netherlands) and Nicola Philippaerts (Belgium) secured second and third place respectively. In order to honour their outstanding performances during this year, all three received Longines timepieces from the hands of Charles Villoz, Longines Vice President. Furthermore, Longines is looking forward to the brand new competition - the Longines Global Champions Tour Super Grand Prix - which will be staged in the magical Czech capital Prague from Thursday 13 to Sunday 16 December, and of which Longines is the Title Partner and Official Timekeeper. Indeed, the winners of each Longines Global Champions Tour Grand Prix will be invited to compete in this premiere thrilling new format to decide who will come out on top of the world’s best athletes as the champion of the champions. Last but not least, this international trial was the perfect occasion for the spectators to discover a model of the Record collection as the Official Watch of the event. Combining classic elegance and excellence, all pieces in this line are certified as “chronometers” by the Swiss Official Chronometer Testing Institute (COSC).

  • November 10, 2018

    Jumping

    Longines FEI World Cup North American League - Toronto

    On Saturday 10 November 2018, American rider McLain Ward and HH Gigi’s Girl claimed the eighth leg of the Longines FEI Jumping World CupTM held in Toronto. Compatriot Devin Ryan on Eddie Blue arrived second followed by Canada’s All Ramsay on Hermelien vd Hooghoeve on home soil. As the Title Partner, Officail Timekeeper and Watch of the Longines FEI Jumping World Cup™ North American League series, the Swiss watchmaking brand Longines was delighted to grant the winner Mclain Ward with an elegant timepiece.

  • November 08, 2018

    Horse Racing

    Racing at Meydan 2018

    As Official Partner and Official Timekeeper of Meydan and with a commitment to the equestrian arena that continues to grow stronger, Swiss watch brand Longines was proud to present a total of seven races at Meydan Rececourse in Dubai on the evening of November 8. On this occasion, the winged hourglass brand presented the Official Watch of the event: a model from the sporty Conquest V.H.P. collection, displaying an elegant blue dial.   The new Conquest V.H.P. “Very High Precision” watch by Longines represents the ultimate step in quartz precision wristwatches, featuring timekeeping technology pioneered by the Swiss brand. This watch is equipped with a movement developed by the ETA manufacturing company exclusively for Longines. The movement of the Conquest V.H.P. is renowned for its high degree of precision for an analog watch (± 5 s/yr), and its ability to reset its hands after an impact or exposure to a magnetic field using the GPD (gear position detection) system. This Longines watch’s attractive features are further complemented by its superior battery life and a perpetual calendar.

  • November 07, 2018

    Corporate

    Longines launches The Longines Avigation Watch Type A-7 USA Limited Edition

    On November 7th, in New York City, the Swiss watch brand Longines unveiled a new exclusive watch dedicated solely for the U.S. market, The Longines Avigation Watch Type A-7 USA Limited Edition.   Available in a limited series of 100 pieces exclusive to the United States, the Longines Avigation Watch Type A-7 illustrates the brand’s historic ties with the world of aviation, in terms of design, performance, and precision. This vintage-style chronograph draws inspiration from a 1935 model ordered by the U.S. military.   Press and guests attending this launch event got the chance to see this new limited-edition series presented alongside related historic Longines pieces, each with special ties to the United States, and flown in from the brand’s Museum at Saint-Imier, Switzerland for the occasion.

  • November 06, 2018

    Corporate

    A collector finds the oldest Longines watch known to date, a historical discovery for the brand

    Through its museum, the preservation of its archives and the know-how of its watchmakers, or by growing its historical collections, Longines places great importance on honoring its rich past, a source of inspiration to this day. It is in this spirit of tradition and preservation of its heritage that the winged hourglass company passionately seeks to find traces of its oldest pieces.   The Swiss watch brand is therefore extremely proud to have recently discovered, thanks to the research of one of its collectors, the oldest Longines watch known to date. Its owner, an American collector of Japanese descent, went to the headquarters of the brand to authenticate his piece. Thanks to its small serial number - 183 - and to the indications inscribed in the archives registers, preciously preserved, the brand’s historians and watchmakers can attest that this pocket watch was manufactured in 1867, the year the Longines factory was created to replace the original counter founded in 1832.   %break%Housing a mechanical wind-up movement, this “savonette” type  silver pocket watch is characteristic of the pieces created by Longines at that time. Emblem of the brand since the very beginning, a winged hourglass is engraved on its movement and inside its cover. An engraving showing two blank crests and a floral motif adorn its cover. This piece, the condition and proper functionning of which impresses specialists, is a major discovery for the Swiss watch brand.

  • November 04, 2018

    Jumping

    Martin Fuchs and Clooney were highly successful at Equita Longines, le Salon du Cheval de Lyon

    Result of the new collaboration between the Swiss watchmaking brand Longines and its long-standing partner GL Events, the first edition of Equita Longines, le Salon du Cheval de Lyon – taking place from 31 October to 4 November at Eurexpo Lyon – beautifully ended with the victory of Martin Fuchs (SWI) and Clooney at the Lyon leg of the Longines FEI Jumping World CupTM Western European League. During this world-class show jumping competition, Italy’s Lorenzo de Luca and his mount Ensor de Litrange LXII took second place followed by Steve Guerdat (SWI) on Bianca. This qualifying leg allows the world’s best forty rider/horse couples to accumulate points for the prestigious Final taking place in Gothenburg, Sweden, in April 2019. On Friday 2 November, the Longines Grand Prix, the other key trial of the weekend, was captured by Daniel Deusser (GER) on Tobago Z. Swiss rider Steve Guerdat on Bianca and Olivier Philippaerts (BEL) on H&M Legend of Love completed the podium. Both competitions’ winners were presented with elegant Longines timepieces from the hands of Juan-Carlos Capelli, Longines Vice President and Head of International Marketing.   During Equita Longines, le Salon du Cheval de Lyon, the winged hourglass brand was delighted to present the Conquest V.H.P. GMT Flash Setting as the Official Watch of the event. Sporty and elegant, this watch is a must-have for travel lovers, as it allows them to easily change time zones either manually, following watchmaking tradition, or by using the smart “Flash Setting” system that sets the watch using flash pulses from a smartphone. This timepiece revolutionises both watchmaking precision and the user experience, expanding Longines’ Conquest V.H.P. “Very High Precision” family, following the three-handed and chronograph versions.   Known as Europe’s biggest annual equestrian gathering, Equita Longines, le Salon du Cheval de Lyon gathered more than 3500 horses in one location and about 800 exhibitors and breeders on 140 000 m2 of exhibition. As the Official Timekeeper of these five days of national and international competitions, Longines also had the pleasure to take part in the FEI Dressage and Driving World Cup legs, which were won by Isabell Werth (GER) on Emilio and Jérome Voutaz (SWI respectively.

  • November 03, 2018

    Gymnastics

    48th Artistic Gymnastics World Championships in Doha

    As the Official Partner and Official Timekeeper of the 48th Artistic Gymnastics World Championships 2018 in Doha, Longines was proud to present the Longines Prize for Elegance to Russia’s Angelina Melnikova and Russia’s Artur Dalaloyan. All participants in the individual men and women all-around finals held respectively on Wednesday October 31 and Thursday November 1 were nominated for this elegant contest. The winners impressed the whole jury for the grace, beauty, harmony and above all, the elegance of their performance, a value cherished by Longines. They both received elegant Longines timepieces from the hands of Longines President Walter von Känel, as well as a trophy and a cheque. In Doha, the jury of the Longines Prize for Elegance comprised Walter von Känel, President of Longines, Morinari Watanabe, President of the International Gymnastics Federation, Svetlana Boginskaya, Women’s Artistic Gymnastics Ambassador for the 2018 Worlds, Patrick Aoun, Brand Manager of Longines Middle East, and Philipp Boy, Member of the Longines Family. The jury’s individual assessments were combined to form a collective judgement reflecting a perceptive and balanced evaluation of the gymnasts’ performances. Besides, Longines was delighted to enjoy the presence of its Ambassador of Elegance Kohei Uchimura, who is recognized by many as the best gymnast of all time. The Swiss watch brand witnessed his great performance as he won a silver medal on Horizontal Bar.   The Official Watch of the 48th Artistic Gymnastics World Championships 2018 belongs to the Conquest V.H.P. “Very High Precision” collection, representing a new achievement in the field of quartz, combining great precision, high technicality and a sporty look, marked by the brand’s unique elegance. Displaying a silver dial, this timepiece houses an ultra-precise movement (+- 5 seconds/year), as well as a perpetual calendar. From its very foundation, Longines has focused on performance and elegance. For over a century now, it has confirmed its reputation for precision, reliability and all-around expertise in the world of sport, timing performances and continually advancing its technology. In 1985, Longines has been appointed by the International Gymnastics Federation as the Official Partner and Official Timekeeper for all artistic and rhythmic gymnastics competitions. Longines provides the necessary infrastructure and personnel for calculating times, presenting scores, processing data (start lists, results, and medals) and displaying it on the results screens, on the commentators’ information system as well as transmitting it to the television companies that are covering the competitions.

  • November 03, 2018

    Horse Racing

    Breeders' Cup World Championships - Longines Breeders' Cup Distaff and Longines Breeders' Cup Turf

    On Friday 2 and Saturday 3 November, Longines served as Official Partner, Timekeeper, and Watch of the 35th Breeders’ Cup World Championships in Louisville, KY (USA). Considered by many to be one of the premiere thoroughbred horseracing events of the year, the Breeders’ Cup attracts the best horses, breeders, trainers, and owners from across the globe.   The winged hourglass brand was proud to time Accelerate’s exciting victory in the Breeders’ Cup Classic that took place on Saturday at the prestigious Churchill Downs racetrack. Affirming the brand’s longstanding connection with the equestrian world, Longines was also the proud Title Partner of the Longines Breeders’ Cup Distaff race, as well as of the Longines Breeders’ Cup Turf race, both run on Saturday. The winning owner, breeder, trainer, and jockey of the Breeders’ Cup Classic, the Breeders’ Cup Distaff race, and the Breeders’ Cup Turf race, each received stunning Longines watches, personally presented by Longines representatives.   The brand also hosted the Longines Prize for Elegance competition over the weekend at the Churchill Downs racetrack. In keeping with the brand’s motto ‘Elegance is an Attitude’, the fashion contest celebrated individual expressions of elegance, rewarding those Breeder’s Cup attendees who exude style, sophistication and confidence with an elegant Longines timepiece.   The spectators present at this world-class racing show had the opportunity to discover the Official Watch of the event: an elegant blue dial Conquest V.H.P. model.   About the Conquest V.H.P.: The new Conquest V.H.P. “Very High Precision” watch by Longines represents the ultimate step in quartz precision wristwatches, featuring timekeeping technology pioneered by the Swiss brand. This watch is equipped with a movement developed by the ETA manufacturing company exclusively for Longines. The movement of the Conquest V.H.P. is renowned for its high degree of precision for an analog watch (± 5 s/yr), and its ability to reset its hands after an impact or exposure to a magnetic field using the GPD (gear position detection) system. This Longines watch’s attractive features are further complemented by its superior battery life and a perpetual calendar.