Longines and the Birmingham 2022 Commonwealth Games
July 14, 2022
When the Longines Countdown Clock in the heart of Birmingham’s iconic Centenary Square ticks down to its final second, the curtain will be raised on one of the world’s favourite sporting spectacles. The vibrant city will welcome some 4500 athletes from 72 nations and territories and the performances of each one of these exceptional sportspeople in all 283 medal events will be timed, measured and recorded with high precision by the Official Timekeeper, Longines.
The Commonwealth Games, often referred to as the Friendly Games, is celebrated for its inclusivity. It was the first international multi-sport event to include athletes with a disability as full members of their national teams. It was also the first global multi-sport event to feature an equal number of men's and women's medal events, paralleling Longines’ success in achieving the balance between classic and sport watches as well as the balance between men and women watches.
Longines at the Commonwealth Games: more than a Timekeeper!
Longines is excited about its partnership agreement with the Commonwealth Games Federation (CGF). It is, in fact, the first ever multi-Commonwealth Games partnership in history and gave Longines the coveted, exclusive status as the “Inaugural Partner of the Commonwealth Sport Movement”.
Known worldwide for its excellence in precision timing, Longines, the Swiss watchmaking brand based in St-Imier, Switzerland, will be the Official Partner and Official Timekeeper for Birmingham 2022 as well as Victoria 2026 and the 2030 Commonwealth Games. This new partnership means Longines will provide all the timing and scoring equipment and services at every single event at the next three Commonwealth Games.
On Commonwealth Day, the 9th of March, the CGF, in partnership with Longines and Birmingham 2022, unveiled an impressive Countdown Clock in Birmingham’s Centenary Square. The eye-catching clock has become a “must-see” attraction in the heart of the city and visitors from the West Midlands and all over the world have taken opportunities to share unique “selfie” moments on social media. The clock continues to count down the days, hours, minutes and seconds to the start of the Opening Ceremony on the 28th of July.
In the inclusive spirit of the Games, the Longines Countdown Clock features a fully accessible ramped approach to allow both wheelchair users and non-wheelchair users to move freely under the structure. Manufactured in England, it forms the shape of the stylized ‘B’ logo of Birmingham 2022. This distinctive design was created by connecting 12 towns and cities across the region, joining together key Games locations where, for the 11 days of the Games, 19 sports, and eight fully integrated para-sports, will take place.
Longines and the Commonwealth Games: a proud partnership
Longines is thrilled about its important role at the Birmingham 2022 Commonwealth Games. Matthieu Baumgartner, the brand’s Vice President of Marketing, says, “We are extremely proud of our partnership with the Commonwealth Games, which extends all the way back to the 1962 Perth Commonwealth Games and more recently the Games in Glasgow in 2014 and on the Australian Gold Coast in 2018. The 2022 edition in Birmingham promises to be a highly anticipated event once again this year.”
Longines is looking forward to demonstrating its innovative timekeeping equipment and expertise, which has distinguished the brand since the 19th century. Along with the world-class athletes and spectators from every corner of the globe, Longines will be on hand for every record-breaking performance.